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LOS ANGELES, CA Ali Mayar, the CEO of Platinum Rapid Funding Group and a successful businessman, is well known for his keen business observations and insights. To keep his loyal followers, who are often entrepreneurs themselves, up to date, Mayar regularly publishes web articles on some of the hottest business topics and trends. He recently published a new article that teaches people how to stay focused on their business.
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Unlike PPC marketing, where you can connect the direct intent of a key word search to an ad that offers an important option to an expected customer, Ali Mayar explains how advertising through social media is a totally different animal and demands an entirely different strategy. Social media is not concerning the connection between keywords and ads, or even about the relationship between businesses and consumers (or, at least, not totally). It’s about the connections that link like-minded people to each other through what exactly they are passionate about.
Whether or not you see a spike in sales around St. Patrick’s Day, you still need to invest the time to come up with something enjoyable, smart and instructive that you could share with your audiences come March 17th. St. Paddy’s Day might not seem to be a particularly “huge deal holiday” to you, but all it requires is one re tweet or Fb share from someone within an area where it IS a huge deal — Boston, as an example — to get your brand facing thousands of eyes that you wouldn’t have reached otherwise. Holidays, special occasions and milestones which are of interest to your crowd are all chances you must be searching for.
What makes you stand apart from your competitors? Why should a consumer pick to spend their hard earned money with you, instead of the other guy? Tell that story through social media! Let’s say you possess a sweet making company that prides itself on sustainably sourced ingredients… while your existing customers may know that, your potential customers likely don’t have any thought. If you are perhaps not telling that tale through a marketing strategy and the content you produce, you’re missing out on an enormous chance.
There are a lot of socially aware people around who oppose the use of the slave labor in making cocoa for chocolate and also would become immediately enamored with your pledge to make sure your organization is not supporting those practices. Although your rival’s prices are lower than yours, if he cannot make that same claim of sustainability, you are going to win those customers who prioritize their conscience above their billfold has done.
While this appears like it’s not directly associated to a content marketing suggestion from Ali Mayar, it definitely is. The more treasured your followers feel, the more likely they may be to share your content with their networks. A simple #Follow Friday plug for the people who’ve retweeted your content on Twitter in the last week can go quite a distance, but you ought to dig deeper and look for chances where you can engage with and periodically honor the folks who are actively participated with you on social media sites. To Know more about Ali Mayar Please Visit here.http://www.alihabibmayar.com/