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Nick Brooks-Sykes Chief Executive, Bath Tourism Plus 2012 – What a Year!

Nick Brooks-Sykes Chief Executive, Bath Tourism Plus 2012 – What a Year!. Bath Tourism Plus Members’ Forum Tuesday 22 nd January 2013 Bath Hilton. January. New Marketing Strategy - Target of £400million visitor spend by 2014 - 12% growth in value of day and staying visitors

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Nick Brooks-Sykes Chief Executive, Bath Tourism Plus 2012 – What a Year!

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  1. Nick Brooks-Sykes Chief Executive, Bath Tourism Plus 2012 – What a Year! Bath Tourism Plus Members’ Forum Tuesday 22nd January 2013 Bath Hilton

  2. January • New Marketing Strategy • - Target of £400million • visitor spend by 2014 • - 12% growth in value of • day and staying visitors • - Focus on high value UK • and international markets Bath Tourism Plus Members’ Forum Tuesday 22nd January 2013 Bath Hilton

  3. FEBRUARY • New Visitor Information Centre • 450,000+ visitors • Saturday 11 August – 2,900 visitors • 10,000 telephone enquiries • 4,500 email enquiries • Turnover of £700,000+ Bath Tourism Plus Members’ Forum Tuesday 22nd January 2013 Bath Hilton

  4. March/APRIL • Establishing New Networks • Hotel GM’s Forum • Marketing Forum • Business Tourism Forum • Creating New Partnerships • First Great Western • Bristol Airport • Cultural Forum Bath Tourism Plus Members’ Forum Tuesday 22nd January 2013 Bath Hilton

  5. MAY • Staffing and Attitude • Visitor Information Manager • Marketing Executive • PR Resource • Events/Christmas Market Resource • ‘Can do’ and Proactive Bath Tourism Plus Members’ Forum Tuesday 22nd January 2013 Bath Hilton

  6. June • New Board Members • Amanda Wilmott, Villa Magdala • Jo Bertinet, Bertinet’s • Martin Clubbe, Bath Spa Hotel • New Chairman • Matt Davis Bath Tourism Plus Members’ Forum Tuesday 22nd January 2013 Bath Hilton

  7. JULY • Regional Growth Fund • Recognised by VisitEngland • Partnership with BID • Successful Application • £500,000 over 3 years Bath Tourism Plus Members’ Forum Tuesday 22nd January 2013 Bath Hilton

  8. august • London 2012 • 130 international journalists • 7 film crews • 10 VIP Tour Operators Bath Tourism Plus Members’ Forum Tuesday 22nd January 2013 Bath Hilton

  9. SEPTEMBER • Heritage Campaign • - Biggest campaign for Bath’s • Museums at Night and • Heritage Open Week • Launch of the Bath App • - 12,000 downloads to date • No 1 download for Bath Bath Tourism Plus Members’ Forum Tuesday 22nd January 2013 Bath Hilton

  10. OCTOBER • Autumn & • The Great Bath Feast • - £130,000 campaign • £160,000 AVE • Web traffic + 19% • Online bookings + 23% Bath Tourism Plus Members’ Forum Tuesday 22nd January 2013 Bath Hilton

  11. November • Bath at Christmas • Campaign • - £93,000 campaign • - £1million AVE • - 3rd November - • busiest day ever on • Visitbath.co.uk Bath Tourism Plus Members’ Forum Tuesday 22nd January 2013 Bath Hilton

  12. december • Christmas Market • 370,000 visitors • 1000 coaches • 80% increase in web • visits • Expanded footprint • Satisfied traders and • visitors Bath Tourism Plus Members’ Forum Tuesday 22nd January 2013 Bath Hilton

  13. Reflections • A fabulous product • Need for dialogue and partnerships • Raising our game • Resources • We are all on the same side! Bath Tourism Plus Members’ Forum Tuesday 22nd January 2013 Bath Hilton

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