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Tweeting for Profit

Tweeting for Profit. “Smart entrepreneurs are now doing deals in 140 characters or less” By: Jennifer Alsever. Presented By: Joshua Sanchez & Peter Rector. Twitter Background. Created in March 2006 by Jack Dorsey Headquarters in San Francisco, CA

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Tweeting for Profit

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  1. Tweeting for Profit “Smart entrepreneurs are now doing deals in 140 characters or less” By: Jennifer Alsever Presented By: Joshua Sanchez & Peter Rector

  2. Twitter Background • Created in March 2006 by Jack Dorsey • Headquarters in San Francisco, CA • Online social media and micro-blogging service • Enables users to send/receive 140 character messages better known as “Tweets” • Has nearly 400 million users world wide in 6 years • Generated revenues of nearly 140 million (2010) • One of the fastest growing companies in the world • The fastest growing social Media Site • Definition of Twitter: 1.) A short bursts of inconsequential information 2.) Chirps from birds

  3. Players Involved • Kris Drey: • Vice President of Product Marketing at Fliqz • 13 years of Web Site experience • Founded vidcompare.com • Compares video platforms • Fliqz: • Online video hosting service • 20 Employees • Located in Emeryville, CA • Small budget firm • Only $15,000 towards marketing a year

  4. Continued… • Fliqz: In just 3 months @Fliqz had: • 1,358 followers • 21 new sales leads • One $6,000 a year contract landed • And another free way to market to the masses • Only cost to using twitter is the cost of your time • Kris Drey, VP of Marketing, estimates 8 hours a week on twitter • The equivalent of 2% Marketing Budget per year

  5. More Players • Frank Horbelt • Founder of 52Teas • Small retail store located in Wichita • More than doubled sales of handcrafted teas • In 2007 one or two packages were shipped every two/three weeks • Currently “we ship 52 packages a week” • Ashleigh Cole • Operations manager at Mission Pie bakery • Tweets info on seasonal organic pies • Commonly sells out

  6. Continued Success • Brent Arslaner • Vice-president of marketing at Unisfair • Limited twitter usage to thirty minutes a day • Focused on relevant “tweets” such as “event canceled” • Found: 160 key analysts, partners, prospective clients, bloggers etc. • Found potential client, sales team closed deal almost immediately

  7. Potential Hazards • Time-suck • Easy to waste resources • Filters are not perfect • Name theft • Competitors may use it to their advantage • Option to sign up with any available name • Search “Starbucks”, results vary

  8. Twitter Culture • Avoid overly aggressive “tweeting” • Be responsive • Stick to core vales • Maintain relevance

  9. Thanks for listening

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