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ENGECON 2013

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ENGECON 2013. CONTENT. Information Report and production Competitors Model range Features. BMW. i s Bavarian Motor Works is a German automobile, motorcycle and engine manufacturing company founded in 1916 .

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Presentation Transcript
content
CONTENT
  • Information
  • Report and production
  • Competitors
  • Model range
  • Features
slide3
BMW
  • is Bavarian Motor Works
  • isa German automobile, motorcycle and engine manufacturing company founded in 1916.
  • It also owns and produces Mini cars, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad.
  • Company motto is «The Ultimate Driving Machine» and «Sheer Driving Pleasure».
report
REPORT
  • Total employees - 105,876 (2012)
  • Revenues for 2012 amounted to €76.84 billion, net profit - €5.12 billion
  • In 2012, the BMW group produced 1,861,826 automobiles and 125,284 motorcycles across all its brands.
production
PRODUCTION
  • Itis reported that about 56% of BMW-brand vehicles produced are powered by petrol engines and the remaining 44% are powered by diesel engines.
  • Of those petrol vehicles, about 27% are four-cylinder models and about nine percent are eight-cylinder models.
  • BMW also has local assembly operation using complete knock down components in Russia, for 3, 5, 7 series and X3.
competitors
COMPETITORS
  • BMWis part of the "German Big 3" luxury automakers, along with Audi and Mercedes-Benz, which are the three best-selling luxury automakers in the world.
model range
MODEL RANGE
  • The model range of company BMW contains:
  • Sedans;
  • Coupes;
  • Convertibles;
  • Roadsters;
  • Crossovers;
  • SUVs.
features
FEATURES
  • Distinctive features of design of the BMW cars are "angel eyes“, a characteristic front grille and high-performance derivatives of their cars are produced by their BMW M GmbH subsidiary.
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