Laughing at radical changes in electronic publishing especially as it relates to bible software
Download
1 / 99

Laughing at radical changes in electronic publishing especially as it relates to Bible Software - PowerPoint PPT Presentation


  • 71 Views
  • Uploaded on

Laughing at radical changes in electronic publishing especially as it relates to Bible Software. 1. Olive Tree’s Goal. Olive Tree connects People with God’s Word via Technology. 2. Think. Outside the box As if There is No Box (Rupert Murdoch). 3. 4. 5. 6. Why Crazy?. 7.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Laughing at radical changes in electronic publishing especially as it relates to Bible Software' - alijah


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Laughing at radical changes in electronic publishing especially as it relates to bible software
Laughing at radical changes in electronic publishingespecially as it relatesto Bible Software

1


Olive tree s goal
Olive Tree’s Goal

  • Olive Tree connects People with God’s Wordvia Technology.

2


Think
Think

  • Outside the box

  • As if There is No Box

  • (Rupert Murdoch)

3


4


5


6



Andy grove
AndyGrove

  • (Intel) Book title:

  • Only the Paranoid Survive

8


Andy grove1
Andy Grove

  • "Sooner or later something fundamental in your business

  • world will change"

9


Andy grove2
Andy Grove

  • “Memory chips got smaller, cheaper and overseas, so what shall Intel do?”

10


Andy grove3
Andy Grove

  • Chapter 7 - Let Chaos Reign

  • "Resolution comes through experimentation. Only stepping out of old ruts will bring new insights"

11


Another blog article i just read
Another blog article I just read:

  • "Why the eBook World Makes Me Nuts"  

  • (I think the point is the UI and

  • User Experience is changing

  • and not constant)

12


Six take aways from toc
Six Take-aways from TOC

1. Panic positively.2. Laugh at folly.

3. Appreciate honesty.

4. Be open-minded with a good dose of skepticism.

5. Pride.

6. Eight heads are better than one.

from ECPA.org (Gretchen from Rose Publishing)

13


Steve jobs
Steve Jobs

  • “Innovation distinguishes between

  • a leader and a follower.”

14


Steve jobs1
Steve Jobs

  • “You've got to start with customerexperience and then build

  • the technology.”

15


Steve jobs2
Steve Jobs

  • “To focus on where we make

  • a difference.”

16


Changes changes changes
Changes,Changes,Changes

17


Apple now makes cell phones
Apple: now makescell phones

18


Apple a successful app store
Apple: a successful app store

19


Kindle runs on apple ios
Kindle: runs onApple iOS

20


Apple starts mac app store
Apple: starts Mac App Store

21


Google now makes cell phone os
Google: now makescell phone OS

22


Amazon now more ebooks sold than paper books
Amazon:  Now more eBooks sold than paperbooks

23


Amazon to distribute android apps olive tree is there
Amazon:  to distribute Android apps.Olive Tree is there.

24


Amazon kindle
Amazon Kindle

  • Goal: An electronic reader that ignores platforms

25


Amazon kindle runs on apple ios ipad iphone and android and more
Amazon: Kindle runs on Apple iOS,iPad, iPhone, and Android.(and more...)

26


Amazon kindle may accept apps for the kindle handheld platform
Amazon: Kindle may accept apps for the Kindle handheld platform.

27


Google android may have gpl issues especially c
Google Android: may have GPL issuesespecially c++

28


Blackberry
Blackberry

  • BlackBerry PlayBook may run Android and Java apps - very good

29


Nook may accept android apps for the nook handheld platform
Nook:  may accept Android apps for the Nook handheld platform

30


Marketing
Marketing

  • Now social, but be careful.

  • Twitter - maybe

  • Newsletters - yes

  • print - yes for shows

  • blog - maybe

  • facebook - maybe++

31


DRM

  • Digital Rights Management

32


DRM

protects author, publisher, markup’er, distributor

33


DRM

can frustrate users if too tight

34


DRM

Don’t Read Me

35


DRM

Don’t Read Me

36

5


DRM

DYNAMIC RABBIT MEANNESS

37


DRM

DYNAMIC RABBIT MEANNESS

38


DRM

Two Extremes:

no DRM, tight DRM

39


DRM

Paperbooks are shipped without DRM

(Rabbits are too expensive)

40

32


So many ebook channels o reilly maybe 23 channels
So manyeBook channels,O'Reilly maybe 23+ channels

41


Ebook platforms seem to come and go like wildflowers
eBook platforms seemto come and go likewildflowers

42


Where is the rocket ebook platform years ago olive tree had bibles for this platform
Where is theRocket eBook platform? (years ago Olive Tree had Bibles for this platform)

43


Data formats
Data Formats

  • XML,

  • ePub, ePub 3

  • html, text, PDF,

  • paper

  • ... more coming

44


Bible software expect no changes in the bible software world
BibleSoftware:Expect NO changes in the Bible Software world !?..

45


Some bibles are going free
Some Bibles are goingFREE

46


Biblica, Zondervanand YouVersionTeam Up to Give Away1 Million FREE NIV Digital Bibles in 400 Hours

47


Some publishers sell on kindle a study bible less than our royalty
Some publishers sell onKindle a Study Bibleless than our royalty

48


Bible software is a specialized enhanced ebook due to
Bible Software: is a specialized enhanced eBook due to:

49



1 book chapter verse indexing 2 strongs numbers 3 root words or lemmas 4 smart searches
1.  Book, Chapter, Verse Indexing2.  Strongs Numbers3   Root words or Lemmas4.  Smart Searches

51


Platform confusion for authors publisher and distributors
PlatformConfusion forauthors, publisher and distributors

52


Platform confusions pub ok on iphone not on ipad
Platform confusionspub - ok on iPhone, not on iPad

53


Publisher terms are all over the place from low to high percentages
Publisher terms are allover the placefrom low to high percentages

54


Publisher terms some net some dpl some fixed amounts agency model
Publisher terms:some NET, some DPL, some fixed amounts, agency model

55


Publishers don t know if bible software companies are ebook or enhanced markup distributors
Publishers don't know ifBible Software companies are eBookor enhanced markup distributors

56


Authors
Authors

  • Some are coming direct to Olive Tree to publish by passing the traditional publishers.

57


Technology and user experience keeps changing
Technology and userexperiencekeeps changing

58


Go to conference and publishers get into app mode
Go to conference andpublishers get into app mode

59


Six take aways from toc1
Six Take-aways from TOC

1. Panic positively.2. Laugh at folly.

3. Appreciate honesty.

4. Be open-minded with a good dose of skepticism.

5. Pride.

6. Eight heads are better than one.

Fromecpa.org - Rose Publishing

60


Olive tree s goal1
Olive Tree’s Goal

  • Olive Tree connects People with God’s Wordvia Technology.

61


Andy grove4
AndyGrove

  • (Intel) Book title:

  • Only the Paranoid Survive

62


It s crazy
It’s Crazy

  • but Not

  • The End

63




Innovation is incremental
Innovation . . . Is Incremental

  • “. . . Innovations tend to layer over one another.” —Nigel Beale, “On the Future of the Book”

  • Is the movement of print publishing toward an interactive electronic model (like iPad) innovation, just the next step, or both?

66


Incremental innovation in bible study
Incremental Innovation in Bible Study

  • Words / Speech - Oral Tradition

  • Clay tablets

  • Papyrus

  • Paper

  • Bound paper

  • Computers

  • 86 186 286

  • Z80

  • PC

  • Mac

  • Web

  • X-box

  • Mobile

Where are you on this list?

67


Viewing the bible
Viewing the Bible

  • Palm Pilot

68


Viewing the bible1
Viewing the Bible

Franklin

69


Viewing the bible2
Viewing the Bible

  • Windows CE /

  • Pocket PC

70


Viewing the bible3
Viewing the Bible

  • Symbian cellphones

71


Viewing the bible4
Viewingthe Bible

72


Viewing the bible5
Viewing the Bible

  • Rocket eBook

  • Reader

73


Viewing the bible6
Viewing the Bible

  • Sony eReader

74



Viewing the bible8
Viewing the Bible

Android

76



Viewing the bible10
Viewing the Bible

Tablets

78


Viewing the bible11
Viewing the Bible

iPad

iPad

79


Viewing the bible12
Viewing the Bible

oPad

Olive Tree Tablet

Maybe Under Construction

80



  • Innovation is a new way of doing something or “new stuff that is made useful.” It may refer to incremental or radical changes in thinking, products, processes, or organizations.

82


Innovation
Innovation

  • Camera phones:

    • Initially, a strange combination

    • By the end of 2008, the world installed base of camera phones was 1.9 billion.

83


Innovation is mixed some good ideas and some bad
Innovation . . . Is Mixed (some good ideas and some bad)

  • Bad inventions: Electric page turner

84


Innovation in bible study
Innovation in Bible Study

  • Electronic Study Bible – 1984

  • Study Bible on the Web – in the 1990s

  • Electronic Mobile Study Bible in hardware – 1990s

  • Electronic Mobile Study Bible in software – approx. 1998

85


How to innovate
How to Innovate

  • Create an atmosphere to innovate

  • Create innovation teams

  • User centered—how do people want to study the Bible?

  • Consider ideas from all sources

86


What has helped olive tree
What has helped Olive Tree

  • Giving the gloryand credit to Godfor continued success

  • Focus on the Bibleand Bible study materials

87


What has helped olive tree1
What has helped Olive Tree

  • Build technology that we personally enjoyusing (and do use in Bible study and church)

88


What has helped olive tree2
What has helped Olive Tree

  • Ignore the competition; just listen to users

  • Many creativeways to work with publishing partners

    • How Olive Tree can help them publish

89


What has helped olive tree3
What has helped Olive Tree

  • Leverage software and technology for multiple uses

  • Develop a multi-platform strategy

    • Assume multi-platform will not go away

    • 2000 – Palm, Windows Mobile, PC

    • 2010 – iPhone, iPad, Android, BlackBerry, Symbian, Mac, PC

90


What has helped olive tree4
What has helped Olive Tree

  • Olive Tree Markup Language: started in 2002, now at version 4.0 (working on 5.0)

  • Variations of a 3 tap verse chooser

91


What has helped olive tree5
What has helped Olive Tree

  • Web site in 4 modes

    • Desktop

    • Mobile 1 – iPhone and Android

    • Mobile 2 – BlackBerry and other mobile

    • iPad (still a secret)

92


Biblereader tools to read and study the bible
BibleReader: Tools to Read and Study the Bible

View Bible text and reference works at the same time, in pop-ups or split screen

Add personal annotations with notes, bookmarks, and highlighting

Simple or advanced searches—like an exhaustive concordance with every Bible

Users can build and organize a library of hundreds of titles

93


Creating a cross platform mobile experience
Creating a Cross-Platform Mobile Experience

  • Reality of multiple mobile platforms will not go away anytime soon

  • Successful mobile programming will flexibly operate on many different platforms

94


Designing bible study for the newest mobile platforms
Designing Bible Study forThe Newest Mobile Platforms

  • Preview of

  • BibleReader

  • on iPad

95


Olivetree com the olive tree book store
OliveTree.comThe Olive Tree Book Store

  • 500+ resources for 12+ mobile platforms

  • 100+ Bible translations

  • Commentaries, study Bibles, cross-references

  • Greek and Hebrew Bibles, with parsing and morphology

  • Christian eBooks

  • Users can build their own library of Olive Tree materials

96


Olive tree s mobile site
Olive Tree’s Mobile Site

  • The OliveTree.com experience optimized for the browser on your mobile device

  • 2 versions with specialized content for graphics-rich or simple browsers

97


Many electronic distribution channels
Many ElectronicDistribution Channels

  • Online App Stores

  • iTunes – iPhone / iPad / iPod Touch

  • App World – BlackBerry

  • Android Market –Google Android

  • Ovi – Symbian (Nokia phones and others)

  • Windows Marketplace – Windows Mobile(coming soon)

  • Other Electronic Formats

  • Kindle

  • iBook

  • ePub

  • Sony eReader

  • Nook

98


Olive tree branded apps
Olive Tree Branded Apps

  • Based on Olive Tree’s proven BibleReader technology

  • Specially customized elements and content designed by publisher

  • Distributed by Olive Tree or by publisher

99


ad