Laughing at radical changes in electronic publishing especially as it relates to bible software
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Laughing at radical changes in electronic publishing especially as it relates to Bible Software. 1. Olive Tree’s Goal. Olive Tree connects People with God’s Word via Technology. 2. Think. Outside the box As if There is No Box (Rupert Murdoch). 3. 4. 5. 6. Why Crazy?. 7.

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Laughing at radical changes in electronic publishing especially as it relates to Bible Software

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Laughing at radical changes in electronic publishingespecially as it relatesto Bible Software

1


Olive Tree’s Goal

  • Olive Tree connects People with God’s Wordvia Technology.

2


Think

  • Outside the box

  • As if There is No Box

  • (Rupert Murdoch)

3


4


5


6


Why Crazy?

7


AndyGrove

  • (Intel) Book title:

  • Only the Paranoid Survive

8


Andy Grove

  • "Sooner or later something fundamental in your business

  • world will change"

9


Andy Grove

  • “Memory chips got smaller, cheaper and overseas, so what shall Intel do?”

10


Andy Grove

  • Chapter 7 - Let Chaos Reign

  • "Resolution comes through experimentation. Only stepping out of old ruts will bring new insights"

11


Another blog article I just read:

  • "Why the eBook World Makes Me Nuts"  

  • (I think the point is the UI and

  • User Experience is changing

  • and not constant)

12


Six Take-aways from TOC

1. Panic positively.2. Laugh at folly.

3. Appreciate honesty.

4. Be open-minded with a good dose of skepticism.

5. Pride.

6. Eight heads are better than one.

from ECPA.org (Gretchen from Rose Publishing)

13


Steve Jobs

  • “Innovation distinguishes between

  • a leader and a follower.”

14


Steve Jobs

  • “You've got to start with customerexperience and then build

  • the technology.”

15


Steve Jobs

  • “To focus on where we make

  • a difference.”

16


Changes,Changes,Changes

17


Apple: now makescell phones

18


Apple: a successful app store

19


Kindle: runs onApple iOS

20


Apple: starts Mac App Store

21


Google: now makescell phone OS

22


Amazon:  Now more eBooks sold than paperbooks

23


Amazon:  to distribute Android apps.Olive Tree is there.

24


Amazon Kindle

  • Goal: An electronic reader that ignores platforms

25


Amazon: Kindle runs on Apple iOS,iPad, iPhone, and Android.(and more...)

26


Amazon: Kindle may accept apps for the Kindle handheld platform.

27


Google Android: may have GPL issuesespecially c++

28


Blackberry

  • BlackBerry PlayBook may run Android and Java apps - very good

29


Nook:  may accept Android apps for the Nook handheld platform

30


Marketing

  • Now social, but be careful.

  • Twitter - maybe

  • Newsletters - yes

  • print - yes for shows

  • blog - maybe

  • facebook - maybe++

31


DRM

  • Digital Rights Management

32


DRM

protects author, publisher, markup’er, distributor

33


DRM

can frustrate users if too tight

34


DRM

Don’t Read Me

35


DRM

Don’t Read Me

36

5


DRM

DYNAMIC RABBIT MEANNESS

37


DRM

DYNAMIC RABBIT MEANNESS

38


DRM

Two Extremes:

no DRM, tight DRM

39


DRM

Paperbooks are shipped without DRM

(Rabbits are too expensive)

40

32


So manyeBook channels,O'Reilly maybe 23+ channels

41


eBook platforms seemto come and go likewildflowers

42


Where is theRocket eBook platform? (years ago Olive Tree had Bibles for this platform)

43


Data Formats

  • XML,

  • ePub, ePub 3

  • html, text, PDF,

  • paper

  • ... more coming

44


BibleSoftware:Expect NO changes in the Bible Software world !?..

45


Some Bibles are goingFREE

46


Biblica, Zondervanand YouVersionTeam Up to Give Away1 Million FREE NIV Digital Bibles in 400 Hours

47


Some publishers sell onKindle a Study Bibleless than our royalty

48


Bible Software: is a specialized enhanced eBook due to:

49


Bible Software data and display related by 

50


1.  Book, Chapter, Verse Indexing2.  Strongs Numbers3   Root words or Lemmas4.  Smart Searches

51


PlatformConfusion forauthors, publisher and distributors

52


Platform confusionspub - ok on iPhone, not on iPad

53


Publisher terms are allover the placefrom low to high percentages

54


Publisher terms:some NET, some DPL, some fixed amounts, agency model

55


Publishers don't know ifBible Software companies are eBookor enhanced markup distributors

56


Authors

  • Some are coming direct to Olive Tree to publish by passing the traditional publishers.

57


Technology and userexperiencekeeps changing

58


Go to conference andpublishers get into app mode

59


Six Take-aways from TOC

1. Panic positively.2. Laugh at folly.

3. Appreciate honesty.

4. Be open-minded with a good dose of skepticism.

5. Pride.

6. Eight heads are better than one.

Fromecpa.org - Rose Publishing

60


Olive Tree’s Goal

  • Olive Tree connects People with God’s Wordvia Technology.

61


AndyGrove

  • (Intel) Book title:

  • Only the Paranoid Survive

62


It’s Crazy

  • but Not

  • The End

63


64


65


Innovation . . . Is Incremental

  • “. . . Innovations tend to layer over one another.” —Nigel Beale, “On the Future of the Book”

  • Is the movement of print publishing toward an interactive electronic model (like iPad) innovation, just the next step, or both?

66


Incremental Innovation in Bible Study

  • Words / Speech - Oral Tradition

  • Clay tablets

  • Papyrus

  • Paper

  • Bound paper

  • Computers

  • 86 186 286

  • Z80

  • PC

  • Mac

  • Web

  • X-box

  • Mobile

Where are you on this list?

67


Viewing the Bible

  • Palm Pilot

68


Viewing the Bible

Franklin

69


Viewing the Bible

  • Windows CE /

  • Pocket PC

70


Viewing the Bible

  • Symbian cellphones

71


Viewingthe Bible

72


Viewing the Bible

  • Rocket eBook

  • Reader

73


Viewing the Bible

  • Sony eReader

74


Viewing the Bible

  • Kindle

75


Viewing the Bible

Android

76


Viewing the Bible

  • iPhone

77


Viewing the Bible

Tablets

78


Viewing the Bible

iPad

iPad

79


Viewing the Bible

oPad

Olive Tree Tablet

Maybe Under Construction

80


What is Innovation?

81


  • Innovation is a new way of doing something or “new stuff that is made useful.” It may refer to incremental or radical changes in thinking, products, processes, or organizations.

82


Innovation

  • Camera phones:

    • Initially, a strange combination

    • By the end of 2008, the world installed base of camera phones was 1.9 billion.

83


Innovation . . . Is Mixed (some good ideas and some bad)

  • Bad inventions: Electric page turner

84


Innovation in Bible Study

  • Electronic Study Bible – 1984

  • Study Bible on the Web – in the 1990s

  • Electronic Mobile Study Bible in hardware – 1990s

  • Electronic Mobile Study Bible in software – approx. 1998

85


How to Innovate

  • Create an atmosphere to innovate

  • Create innovation teams

  • User centered—how do people want to study the Bible?

  • Consider ideas from all sources

86


What has helped Olive Tree

  • Giving the gloryand credit to Godfor continued success

  • Focus on the Bibleand Bible study materials

87


What has helped Olive Tree

  • Build technology that we personally enjoyusing (and do use in Bible study and church)

88


What has helped Olive Tree

  • Ignore the competition; just listen to users

  • Many creativeways to work with publishing partners

    • How Olive Tree can help them publish

89


What has helped Olive Tree

  • Leverage software and technology for multiple uses

  • Develop a multi-platform strategy

    • Assume multi-platform will not go away

    • 2000 – Palm, Windows Mobile, PC

    • 2010 – iPhone, iPad, Android, BlackBerry, Symbian, Mac, PC

90


What has helped Olive Tree

  • Olive Tree Markup Language: started in 2002, now at version 4.0 (working on 5.0)

  • Variations of a 3 tap verse chooser

91


What has helped Olive Tree

  • Web site in 4 modes

    • Desktop

    • Mobile 1 – iPhone and Android

    • Mobile 2 – BlackBerry and other mobile

    • iPad (still a secret)

92


BibleReader: Tools to Read and Study the Bible

View Bible text and reference works at the same time, in pop-ups or split screen

Add personal annotations with notes, bookmarks, and highlighting

Simple or advanced searches—like an exhaustive concordance with every Bible

Users can build and organize a library of hundreds of titles

93


Creating a Cross-Platform Mobile Experience

  • Reality of multiple mobile platforms will not go away anytime soon

  • Successful mobile programming will flexibly operate on many different platforms

94


Designing Bible Study forThe Newest Mobile Platforms

  • Preview of

  • BibleReader

  • on iPad

95


OliveTree.comThe Olive Tree Book Store

  • 500+ resources for 12+ mobile platforms

  • 100+ Bible translations

  • Commentaries, study Bibles, cross-references

  • Greek and Hebrew Bibles, with parsing and morphology

  • Christian eBooks

  • Users can build their own library of Olive Tree materials

96


Olive Tree’s Mobile Site

  • The OliveTree.com experience optimized for the browser on your mobile device

  • 2 versions with specialized content for graphics-rich or simple browsers

97


Many ElectronicDistribution Channels

  • Online App Stores

  • iTunes – iPhone / iPad / iPod Touch

  • App World – BlackBerry

  • Android Market –Google Android

  • Ovi – Symbian (Nokia phones and others)

  • Windows Marketplace – Windows Mobile(coming soon)

  • Other Electronic Formats

  • Kindle

  • iBook

  • ePub

  • Sony eReader

  • Nook

98


Olive Tree Branded Apps

  • Based on Olive Tree’s proven BibleReader technology

  • Specially customized elements and content designed by publisher

  • Distributed by Olive Tree or by publisher

99


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