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Laughing at radical changes in electronic publishing especially as it relates to Bible Software. 1. Olive Tree’s Goal. Olive Tree connects People with God’s Word via Technology. 2. Think. Outside the box As if There is No Box (Rupert Murdoch). 3. 4. 5. 6. Why Crazy?. 7.

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laughing at radical changes in electronic publishing especially as it relates to bible software
Laughing at radical changes in electronic publishingespecially as it relatesto Bible Software

1

olive tree s goal
Olive Tree’s Goal
  • Olive Tree connects People with God’s Wordvia Technology.

2

think
Think
  • Outside the box
  • As if There is No Box
  • (Rupert Murdoch)

3

andy grove
AndyGrove
  • (Intel) Book title:
  • Only the Paranoid Survive

8

andy grove1
Andy Grove
  • "Sooner or later something fundamental in your business
  • world will change"

9

andy grove2
Andy Grove
  • “Memory chips got smaller, cheaper and overseas, so what shall Intel do?”

10

andy grove3
Andy Grove
  • Chapter 7 - Let Chaos Reign
  • "Resolution comes through experimentation. Only stepping out of old ruts will bring new insights"

11

another blog article i just read
Another blog article I just read:
  • "Why the eBook World Makes Me Nuts"  
  • (I think the point is the UI and
  • User Experience is changing
  • and not constant)

12

six take aways from toc
Six Take-aways from TOC

1. Panic positively.2. Laugh at folly.

3. Appreciate honesty.

4. Be open-minded with a good dose of skepticism.

5. Pride.

6. Eight heads are better than one.

from ECPA.org (Gretchen from Rose Publishing)

13

steve jobs
Steve Jobs
  • “Innovation distinguishes between
  • a leader and a follower.”

14

steve jobs1
Steve Jobs
  • “You\'ve got to start with customerexperience and then build
  • the technology.”

15

steve jobs2
Steve Jobs
  • “To focus on where we make
  • a difference.”

16

amazon kindle
Amazon Kindle
  • Goal: An electronic reader that ignores platforms

25

amazon kindle may accept apps for the kindle handheld platform
Amazon: Kindle may accept apps for the Kindle handheld platform.

27

blackberry
Blackberry
  • BlackBerry PlayBook may run Android and Java apps - very good

29

marketing
Marketing
  • Now social, but be careful.
  • Twitter - maybe
  • Newsletters - yes
  • print - yes for shows
  • blog - maybe
  • facebook - maybe++

31

slide32
DRM
  • Digital Rights Management

32

slide33
DRM

protects author, publisher, markup’er, distributor

33

slide34
DRM

can frustrate users if too tight

34

slide35
DRM

Don’t Read Me

35

slide36
DRM

Don’t Read Me

36

5

slide37
DRM

DYNAMIC RABBIT MEANNESS

37

slide38
DRM

DYNAMIC RABBIT MEANNESS

38

slide39
DRM

Two Extremes:

no DRM, tight DRM

39

slide40
DRM

Paperbooks are shipped without DRM

(Rabbits are too expensive)

40

32

data formats
Data Formats
  • XML,
  • ePub, ePub 3
  • html, text, PDF,
  • paper
  • ... more coming

44

slide47
Biblica, Zondervanand YouVersionTeam Up to Give Away1 Million FREE NIV Digital Bibles in 400 Hours

47

1 book chapter verse indexing 2 strongs numbers 3 root words or lemmas 4 smart searches
1.  Book, Chapter, Verse Indexing2.  Strongs Numbers3   Root words or Lemmas4.  Smart Searches

51

authors
Authors
  • Some are coming direct to Olive Tree to publish by passing the traditional publishers.

57

six take aways from toc1
Six Take-aways from TOC

1. Panic positively.2. Laugh at folly.

3. Appreciate honesty.

4. Be open-minded with a good dose of skepticism.

5. Pride.

6. Eight heads are better than one.

Fromecpa.org - Rose Publishing

60

olive tree s goal1
Olive Tree’s Goal
  • Olive Tree connects People with God’s Wordvia Technology.

61

andy grove4
AndyGrove
  • (Intel) Book title:
  • Only the Paranoid Survive

62

it s crazy
It’s Crazy
  • but Not
  • The End

63

innovation is incremental
Innovation . . . Is Incremental
  • “. . . Innovations tend to layer over one another.” —Nigel Beale, “On the Future of the Book”
  • Is the movement of print publishing toward an interactive electronic model (like iPad) innovation, just the next step, or both?

66

incremental innovation in bible study
Incremental Innovation in Bible Study
  • Words / Speech - Oral Tradition
  • Clay tablets
  • Papyrus
  • Paper
  • Bound paper
  • Computers
  • 86 186 286
  • Z80
  • PC
  • Mac
  • Web
  • X-box
  • Mobile

Where are you on this list?

67

viewing the bible
Viewing the Bible
  • Palm Pilot

68

viewing the bible2
Viewing the Bible
  • Windows CE /
  • Pocket PC

70

viewing the bible3
Viewing the Bible
  • Symbian cellphones

71

viewing the bible5
Viewing the Bible
  • Rocket eBook
  • Reader

73

viewing the bible6
Viewing the Bible
  • Sony eReader

74

viewing the bible12
Viewing the Bible

oPad

Olive Tree Tablet

Maybe Under Construction

80

slide82
Innovation is a new way of doing something or “new stuff that is made useful.” It may refer to incremental or radical changes in thinking, products, processes, or organizations.

82

innovation
Innovation
  • Camera phones:
    • Initially, a strange combination
    • By the end of 2008, the world installed base of camera phones was 1.9 billion.

83

innovation is mixed some good ideas and some bad
Innovation . . . Is Mixed (some good ideas and some bad)
  • Bad inventions: Electric page turner

84

innovation in bible study
Innovation in Bible Study
  • Electronic Study Bible – 1984
  • Study Bible on the Web – in the 1990s
  • Electronic Mobile Study Bible in hardware – 1990s
  • Electronic Mobile Study Bible in software – approx. 1998

85

how to innovate
How to Innovate
  • Create an atmosphere to innovate
  • Create innovation teams
  • User centered—how do people want to study the Bible?
  • Consider ideas from all sources

86

what has helped olive tree
What has helped Olive Tree
  • Giving the gloryand credit to Godfor continued success
  • Focus on the Bibleand Bible study materials

87

what has helped olive tree1
What has helped Olive Tree
  • Build technology that we personally enjoyusing (and do use in Bible study and church)

88

what has helped olive tree2
What has helped Olive Tree
  • Ignore the competition; just listen to users
  • Many creativeways to work with publishing partners
    • How Olive Tree can help them publish

89

what has helped olive tree3
What has helped Olive Tree
  • Leverage software and technology for multiple uses
  • Develop a multi-platform strategy
    • Assume multi-platform will not go away
    • 2000 – Palm, Windows Mobile, PC
    • 2010 – iPhone, iPad, Android, BlackBerry, Symbian, Mac, PC

90

what has helped olive tree4
What has helped Olive Tree
  • Olive Tree Markup Language: started in 2002, now at version 4.0 (working on 5.0)
  • Variations of a 3 tap verse chooser

91

what has helped olive tree5
What has helped Olive Tree
  • Web site in 4 modes
    • Desktop
    • Mobile 1 – iPhone and Android
    • Mobile 2 – BlackBerry and other mobile
    • iPad (still a secret)

92

biblereader tools to read and study the bible
BibleReader: Tools to Read and Study the Bible

View Bible text and reference works at the same time, in pop-ups or split screen

Add personal annotations with notes, bookmarks, and highlighting

Simple or advanced searches—like an exhaustive concordance with every Bible

Users can build and organize a library of hundreds of titles

93

creating a cross platform mobile experience
Creating a Cross-Platform Mobile Experience
  • Reality of multiple mobile platforms will not go away anytime soon
  • Successful mobile programming will flexibly operate on many different platforms

94

olivetree com the olive tree book store
OliveTree.comThe Olive Tree Book Store
  • 500+ resources for 12+ mobile platforms
  • 100+ Bible translations
  • Commentaries, study Bibles, cross-references
  • Greek and Hebrew Bibles, with parsing and morphology
  • Christian eBooks
  • Users can build their own library of Olive Tree materials

96

olive tree s mobile site
Olive Tree’s Mobile Site
  • The OliveTree.com experience optimized for the browser on your mobile device
  • 2 versions with specialized content for graphics-rich or simple browsers

97

many electronic distribution channels
Many ElectronicDistribution Channels
  • Online App Stores
  • iTunes – iPhone / iPad / iPod Touch
  • App World – BlackBerry
  • Android Market –Google Android
  • Ovi – Symbian (Nokia phones and others)
  • Windows Marketplace – Windows Mobile(coming soon)
  • Other Electronic Formats
  • Kindle
  • iBook
  • ePub
  • Sony eReader
  • Nook

98

olive tree branded apps
Olive Tree Branded Apps
  • Based on Olive Tree’s proven BibleReader technology
  • Specially customized elements and content designed by publisher
  • Distributed by Olive Tree or by publisher

99

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