Joie de vivre
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Joie de Vivre. Summer 2013 Collection Katie Warren Whitney Webb Darrin Williams MDSE 1650- Friday 10am. Analysis of Assigned Garment. Garment scenario Upscale department store Juniors Casual dresses 100% Cotton Department Price Range: $45-$65 Best seller in summer 2012

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Joie de vivre

Joie de Vivre

Summer 2013 Collection

Katie Warren

Whitney Webb

Darrin Williams

MDSE 1650- Friday 10am


Analysis of assigned garment

Analysis of Assigned Garment

Garment scenario

  • Upscale department store

  • Juniors Casual dresses

  • 100% Cotton

  • Department Price Range: $45-$65

  • Best seller in summer 2012

  • Carried in these colors: Neon Blue Geometric on White, Neon Orange Geometric on Black


Analysis of target market juniors

Analysis of Target Market: Juniors

Demographics

  • Females (Teens and young adults)

  • Age:13-24 years old

  • Income is dependent on parents or part-time work, and can vary significantly from household to household

Target Market

  • Juniors have an active lifestyle and prefer clothing that is trendy, colorful, and often tight fitting

  • Open to new ideas, bright colors and whimsical styles

  • Sizing is usually in odd numbers ranging from 0-17

  • Prefer to shop at Department stores like Dillard’s, Macy’s and Nordstrom


Joie de vivre

Joie de Vivre

Summer 2013

  • Sweetheart Bohemian

  • Feminine Chic

  • Care Free

  • Soft and Delicate


Joie de vivre

Summer 2013 Collection

  • Added cap sleeves and changed print to stripes and solids


Joie de vivre

GARMENT #1 - SPEC SHEET

Division : Juniors

Dept: Casual Dresses

SUMMER 2013

STYLE # RT8745

Empire Waist Sweetheart Romper


Joie de vivre

GARMENT #2 - SPEC SHEET

Description:

Division : Juniors

Dept: Casual Dresses

SUMMER 2013

Empire Waist Sweetheart Dress

STYLE # RT8861


Joie de vivre

GARMENT #3 - SPEC SHEET

Division : Juniors

Dept: Casual Wear

SUMMER 2013

Open Cardigan Sweater

STYLE # RT9022


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