Marks & Spencer
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Marks & Spencer. Can its new store design turn around its fortunes?. By Nicole Parker-Hodds. Associate Analyst. August 2012. A Service. Contents. Background M&S Bank Clothing Food Beauty Home Footwear Multi-channel Conclusions. All data correct at time of publishing. 1.

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By nicole parker hodds

Marks & Spencer

Can its new store design turn around its fortunes?

By Nicole Parker-Hodds

Associate Analyst

August 2012

A Service


By nicole parker hodds

Contents

Background

M&S Bank

Clothing

Food

Beauty

Home

Footwear

Multi-channel

Conclusions

All data correct at time of publishing.


By nicole parker hodds

1

Background

The roll-out of the new store design comes as Marks & Spencer reported its worst financial figures in three years, with profits falling to GBP489.6 million (USD774.8 million).

  • M&S has failed to be in the space race because the majority of its estate is variety stores, which are hard to expand due to the space required.

  • M&S has suffered from an overly complicated womenswear collection, that confuses customers and makes for a disorderlystore journey – a key area the company needs to address.

  • Although the food department has performed well, it has been reliant on its ready meals – M&S needed to broaden its range to allow customers to do more of their weekly shop at the stores.

  • Since the successful trial of the new food hall design in November 2011 it has been rolling the concepts outacross its stores.

  • The company is hoping this new store design can help it turn its fortunes around in the UK.

  • Planet Retail’s take

  • Because the company is not in the space race Marks & Spencer will look to its store overhauls to improve sales.

  • Because the UKcurrently accounts for 89% of its sales, the store designs are a vital move for M&S.


By nicole parker hodds

1

Background

Planet Retail visited Marks & Spencer’s Marble Arch flagship store to analyse the improved offering and customer experience. The new store concept covers all departments within the Marks & Spencer store.

  • The Marble Arch shop now has 170,000 square feet of selling space, after the new design increased this space by 4,800 square feet.

  • Marks & Spencer (M&S) will spend GBP500 million rolling out the store concept – GBP100 million less than originally planned.

  • The new concept was designed to make stores more inviting and easier to navigate for customers, with clearer signage and a bigger selling space.

  • Phase one of the redesign (which was part of the trial) focused on the food hall and clothing sections.

  • Phase two (recently introduced) looks to redesign the beauty, footwear and home departments.

  • The Marble Arch outlet also includes the company’s first M&S Bank branch.


By nicole parker hodds

2

M&S Bank

On trend with grocery retailers diversifying away from their core offering, Marks & Spencer has launched its own banking service. The Marble Arch store boasts the first of 50 planned branches it hopes to open by mid-2013.

  • M&S Bank, through a partnership with HSBC, is an extension of the company’s M&S Money, but now includes current accounts and mortgages.

  • The service is designed to offer convenience to customers. The bank branches will be located within existing Marks & Spencer stores and will operate the same working hours, including evenings and weekends.

  • Self-service banking points and private meeting areas will be available, alongside the existing bureau de change kiosks, and will be supported by 24-hour online banking and a UK-based call centre.

  • This service will be managed by a dedicated M&S Bank team.

  • Planet Retail’s take

  • Marks & Spencer needs to utilise its strong brand and customer trust for this venture.

  • Marks & Spencer are nicely positioned to take advantage of the prolonged recession weakening consumers’ trust in banks and the financial sector.

  • Because Marks & Spencer struggles in the space race, financial services - which are easier to roll out and grow - will help Marks & Spencer compete more successfully in a market where other retailers are diversifying their offers e.g. Sainsbury’s entering the music download sector.


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