Information and knowledge strategy
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Information and Knowledge Strategy. Kathleen Dreyer, Head Watson Library of Business and Economics August 29, 2014. Watson Library. Using the Libraries. News/literature. News: Factiva , Proquest Literature Business Source Complete Google Scholar Proquest PsycINFO.

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Information and knowledge strategy

Information and Knowledge Strategy

Kathleen Dreyer, HeadWatson Library of Business and EconomicsAugust 29, 2014


Watson library

Watson Library


Using the libraries

Using the Libraries


News literature

News/literature

  • News: Factiva, Proquest

  • Literature

    • Business Source Complete

    • Google Scholar

    • Proquest

    • PsycINFO


Market research consumers

Market research - consumers

  • Just data

    • MRI Plus (survey of consumers)

    • Simmons OneView(survey of consumers)

  • Reports (some data)

    • Global Market Information database

    • Mintel Oxygen

    • Pew Research

    • WARC (World Advertising Research Bureau)


Market research technology

Market research - technology

  • Forrester research

  • Gartner

  • IDC research


Company research

Company research

  • Thomson ONE – only database we have that has investment bank reports

  • Bloomberg – available in Watson Library

  • Many, many others


Questions

Questions?


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