Information and knowledge strategy
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Information and Knowledge Strategy. Kathleen Dreyer, Head Watson Library of Business and Economics August 29, 2014. Watson Library. Using the Libraries. News/literature. News: Factiva , Proquest Literature Business Source Complete Google Scholar Proquest PsycINFO.

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Information and Knowledge Strategy

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Information and Knowledge Strategy

Kathleen Dreyer, HeadWatson Library of Business and EconomicsAugust 29, 2014


Watson Library


Using the Libraries


News/literature

  • News: Factiva, Proquest

  • Literature

    • Business Source Complete

    • Google Scholar

    • Proquest

    • PsycINFO


Market research - consumers

  • Just data

    • MRI Plus (survey of consumers)

    • Simmons OneView(survey of consumers)

  • Reports (some data)

    • Global Market Information database

    • Mintel Oxygen

    • Pew Research

    • WARC (World Advertising Research Bureau)


Market research - technology

  • Forrester research

  • Gartner

  • IDC research


Company research

  • Thomson ONE – only database we have that has investment bank reports

  • Bloomberg – available in Watson Library

  • Many, many others


Questions?


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