Imagineering constellations
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Imagineering constellations. Executive master in imagineering Friday, February 9, 2007 - Lommel. Imagineering constellations. Imagineering: business innovation by creating meaningful experiences for employees and customers based on empathy Imagineering constellations:

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Imagineering constellations

Imagineering constellations

Executive master in imagineering

Friday, February 9, 2007 - Lommel


Imagineering constellations1

Imagineering constellations

  • Imagineering: business innovation by creating meaningful experiences for employees and customers based on empathy

  • Imagineering constellations:

    • Problem-owner: intuitive simulation of imagineering concept

    • Audience: enhanced awareness of empathic understanding


Systems constellations technique

Systems constellations technique

  • Clears overview of complex interrelationships and stimulate changes (Gminder, 2005; Lehmann, 2006)

  • Produces visual information, complementary to verbal information (Franke, 1996)

  • Improves clients’ self-image and psychic state (Höppner, 2001)

  • Experiences of stand-ins are very significantly determined by their positions and not by their individual life stories (Schlötter, 2005).


Enriching imagineering research

Enriching (imagineering) research ...

  • By systematic identification of ill-structured problems (Ackoff 1978, Chapman 1989, Butler 1995, Gibson 1998)

  • On effects of solution decisions (Yadav & Karonkanda 1985, Davis & Moe 1997, Durgee et al. 1999, Desai 2002)

  • Using the mind of the manager (Mintzberg et al. 1998, Zaltman 2003, Blichfeldt 2005, Nijssen & Agustin 2005)

  • In an antropomorphic projection (Aaker, 1997; Tan Tsu Wee, 2004; Freling & Lukas, 2005 )

  • As a soft systems metaphor (Checkland & Scholes 1992/2005, Hackley 1999, Zikmund 2003, Zaltman 2003)


Soft systems methodology

Soft Systems Methodology


Imagineering constellations application of systems constellation to imagineering issues

Imagineering constellations: application of systems constellation to imagineering issues

Embodied way to identify imagineering chances and problems

  • Origin: psychodrama; Moreno 1920s-; Dichter 1940s-: father of qualitative market research

  • Five main phases: dialogue, projective identification, systems feedback, simulation, and creative translation(Franke 1995, 2003; Höppner, 2001; Wesseler et al., 2003; Gminder, 2005, 2006)


1 dialogue verbalizing problem imagineering concept and core constructs

1.Dialogue:Verbalizing problem, imagineering concept, and core constructs


2a construct projection anthorpomorphizing projective identification of core constructs

2a. Construct projection: Anthorpomorphizing / projective identification of core constructs


2b current s ystems projection positioning current stand in constructs in the room

2b. Current systems projection: Positioning current stand-in constructs in the room


Imagineering constellations

3. Emotional systems feedback: Construct stand-in questions: 1. How do you feel? 2. How about your tele experiences? 3. Which movements would you like to make?


4 simulation and vision phase adding imagineering concept and optimizing constellation energy

4. Simulation and vision phase:Adding imagineering concept and optimizing constellation energy


Imagineering constellations

5.Creative translation: Verbalizing insights and emotions on constellation effects of the imagineering concept


Five kinds of intervention opportunities

Five kinds of intervention opportunities

  • Acknowledging by naming

  • Adding missing constructs

  • Autopoiesis: self-movement

  • Creating order

  • Polarising


Rules problem owner

Rules problem owner

  • Construct choice: combination of rationality and emotionality

  • Stand-in choice: intuitively on resonance, carefully asking if people are open to stand for the constructs

  • Positioning stand-ins: intuitively, carefully and in silence; taking stand-ins by the shoulders, making first step and slowly following the felt movement

  • Think laterally


Rules audience

Rules audience

  • Concentrate on experiences: physical sensations, feelings, relationships experiences, and intentions

  • Respectfully describe your experiences when asked by the facilitator at the end of the constellation and your interpretation of the constellation ‘answer’ to the problem owner’s question.


Rules stand ins

Rules stand-ins

  • Forget which construct you stand-for

  • Concentrate on experiences: physical sensations, feelings, relationships experiences, and intentions

  • Describe your experiences when asked by the facilitator.


Summary what how why when and who for problem owner

Summary: What, How, Why, When, and Who for problem owner

  • What: Soft systems metaphor within the phenomenological paradigm

  • How: Expressing imagineering concept ‘problem’ and construct choice, construct and systems projection, feedback, and imagineering simulation

  • Why: Awareness of unconscious imagineering knowledge

  • When: Intuitive check on imagineering concept decisions

  • Who: Imagineers with open mind and high EQ.


Additional theoretical validity

Additional theoretical validity

  • Action research approach (Lewin)

  • Brain theory (Damasio)

  • Brainstorming: creative – critical differentiation (Osborn)

  • Construct theory (Kelly)

  • Embodied metaphor perspective (Lakoff & Johnson)

  • Emotional intelligence (Goleman)

  • Field theory (Mc Taggart, Laszlo)

  • Lateral thinking (De Bono)

  • Phenomenology (Merleau-Ponty)

  • Sensemaking (Weick)


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