Imagineering constellations
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Imagineering constellations. Executive master in imagineering Friday, February 9, 2007 - Lommel. Imagineering constellations. Imagineering: business innovation by creating meaningful experiences for employees and customers based on empathy Imagineering constellations:

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Imagineering constellations

Executive master in imagineering

Friday, February 9, 2007 - Lommel


Imagineering constellations

  • Imagineering: business innovation by creating meaningful experiences for employees and customers based on empathy

  • Imagineering constellations:

    • Problem-owner: intuitive simulation of imagineering concept

    • Audience: enhanced awareness of empathic understanding


Systems constellations technique

  • Clears overview of complex interrelationships and stimulate changes (Gminder, 2005; Lehmann, 2006)

  • Produces visual information, complementary to verbal information (Franke, 1996)

  • Improves clients’ self-image and psychic state (Höppner, 2001)

  • Experiences of stand-ins are very significantly determined by their positions and not by their individual life stories (Schlötter, 2005).


Enriching (imagineering) research ...

  • By systematic identification of ill-structured problems (Ackoff 1978, Chapman 1989, Butler 1995, Gibson 1998)

  • On effects of solution decisions (Yadav & Karonkanda 1985, Davis & Moe 1997, Durgee et al. 1999, Desai 2002)

  • Using the mind of the manager (Mintzberg et al. 1998, Zaltman 2003, Blichfeldt 2005, Nijssen & Agustin 2005)

  • In an antropomorphic projection (Aaker, 1997; Tan Tsu Wee, 2004; Freling & Lukas, 2005 )

  • As a soft systems metaphor (Checkland & Scholes 1992/2005, Hackley 1999, Zikmund 2003, Zaltman 2003)


Soft Systems Methodology


Imagineering constellations: application of systems constellation to imagineering issues

Embodied way to identify imagineering chances and problems

  • Origin: psychodrama; Moreno 1920s-; Dichter 1940s-: father of qualitative market research

  • Five main phases: dialogue, projective identification, systems feedback, simulation, and creative translation(Franke 1995, 2003; Höppner, 2001; Wesseler et al., 2003; Gminder, 2005, 2006)


1.Dialogue:Verbalizing problem, imagineering concept, and core constructs


2a. Construct projection: Anthorpomorphizing / projective identification of core constructs


2b. Current systems projection: Positioning current stand-in constructs in the room


3. Emotional systems feedback: Construct stand-in questions: 1. How do you feel? 2. How about your tele experiences? 3. Which movements would you like to make?


4. Simulation and vision phase:Adding imagineering concept and optimizing constellation energy


5.Creative translation: Verbalizing insights and emotions on constellation effects of the imagineering concept


Five kinds of intervention opportunities

  • Acknowledging by naming

  • Adding missing constructs

  • Autopoiesis: self-movement

  • Creating order

  • Polarising


Rules problem owner

  • Construct choice: combination of rationality and emotionality

  • Stand-in choice: intuitively on resonance, carefully asking if people are open to stand for the constructs

  • Positioning stand-ins: intuitively, carefully and in silence; taking stand-ins by the shoulders, making first step and slowly following the felt movement

  • Think laterally


Rules audience

  • Concentrate on experiences: physical sensations, feelings, relationships experiences, and intentions

  • Respectfully describe your experiences when asked by the facilitator at the end of the constellation and your interpretation of the constellation ‘answer’ to the problem owner’s question.


Rules stand-ins

  • Forget which construct you stand-for

  • Concentrate on experiences: physical sensations, feelings, relationships experiences, and intentions

  • Describe your experiences when asked by the facilitator.


Summary: What, How, Why, When, and Who for problem owner

  • What: Soft systems metaphor within the phenomenological paradigm

  • How: Expressing imagineering concept ‘problem’ and construct choice, construct and systems projection, feedback, and imagineering simulation

  • Why: Awareness of unconscious imagineering knowledge

  • When: Intuitive check on imagineering concept decisions

  • Who: Imagineers with open mind and high EQ.


Additional theoretical validity

  • Action research approach (Lewin)

  • Brain theory (Damasio)

  • Brainstorming: creative – critical differentiation (Osborn)

  • Construct theory (Kelly)

  • Embodied metaphor perspective (Lakoff & Johnson)

  • Emotional intelligence (Goleman)

  • Field theory (Mc Taggart, Laszlo)

  • Lateral thinking (De Bono)

  • Phenomenology (Merleau-Ponty)

  • Sensemaking (Weick)


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