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Museums Association. (2013). Museums Change Lives: The MA’s Vision for the Impact of Museums. London. . Museums and Social Change. LMME Meeting: June 2014 Beaty Biodiversity Museum @ beatymuseum. Why social change?. To meet our institutional a ims: Example: BBM’s Vision and Mission

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Museums and Social Change

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Museums Association. (2013). Museums Change Lives: The MA’s Vision for the Impact of Museums. London.


Museums and Social Change

LMME Meeting:June 2014

Beaty Biodiversity Museum

@beatymuseum


Why social change?

To meet our institutional aims:

Example: BBM’s Vision and Mission

Vision

  • A world where biodiversity is better understood, valued,and protected.

    Mission

  • The Beaty Biodiversity Museum strives to inspire an understanding of biodiversity, its origins, and importance to humans through collections-based research, education, and outreach. As Vancouver's natural history museum, we work to promote a greater sense of collective responsibility for the biodiversity of British Columbia, Canada, and the world.

    http://www.beatymuseum.ubc.ca/vision-mission


Today’s goals

  • Share stories of museum activities (programs, exhibitions, outreach) that effectively provoked social change

  • Find some emerging themes from these effective programs/exhibits that we can use to apply to our own practice.


What does it mean for a museum to cause social change?

Working definition: Any museum activity that:

  • Provokes *change in visitor behaviour* (action)

  • Provokes policy and/or collective change

    *Scale of change/Scale of # of people impacted varies.


Schedule

  • Introductions [10 min]

    • Who are you and how does your museum want to change people’s lives?

  • Presentations & Q+A [45 min]

    • Jackie Chambers, Education and Outreach Manager, Beaty Biodiversity Museum: New Zealand Flax Project

    • Karen Stroebel,Youth Sustainability Facilitator, Metro Vancouver: Youth4Action

  • Break-out Group Discussions & Sharing Sessions [35 min]


Presenters

Jackie Chambers

  • Education and Outreach Manager, Beaty Biodiversity Museum: New Zealand Flax Project

    Karen Stroebel

  • Youth Sustainability Facilitator, Metro Vancouver: Youth4Action


Group Discussions

Discuss in small groups. Make note of any emerging themes/ideas/principles that could help guide our practice.

  • What is a personal experience that has provoked you to change your behaviour? Why was that experience effective in provoking change?

  • What museum programs/exhibitions/outreach activities have you seen (or been involved in) that aim to provoke social change? What made them successful (or not)?

  • What are some examples of how you have seen museums measure and show the social impact of their actions? What made them successful (or not)?


Advice from the literature: improving your impact

Museums Association. (2013). Museums Change Lives: The MA’s Vision for the Impact of Museums. London.


Advice from the literature: creating your messaging

Futerra Sustainability Communications. (2010). Branding Biodiversity: The New Nature Message. London.


Advice from the literature: evaluating your impact

From the Making the Case for Museums Conference, 1998: (summarized)

  • Use sound evaluation methodology to evaluate your impact

  • Use current & comprehensive data

  • Make data collection & evaluation a professional habit in the day-to-day operations of your museum

  • Work with other museums to develop and share strategies and models that work

  • Be “at the table” of potential business and community partners, armed with evidence of your impact.

Sheppard, B. (2000). Do Museums Make a Difference? Evaluating Programs for Social Change. Curator, 43(1), 63-74.


Literature & References

ARTICLES:

Duclos-Orsello, E. (2013). Shared Authority: The Key to Museum Education as Social Change. Journal of Museum Education, 38(2), 121–128.

Futerra Sustainability Communications. (2010). Branding Biodiversity: The New Nature Message. London.

Long, S. (2013). Practicing Civic Engagement: Making your Museum into a Community Living Room. Journals of Museum Education, 38(2), 141-153.

Museums Association. (2013). Museums Change Lives: The MA’s Vision for the Impact of Museums. London.

Sheppard, B. (2000). Do Museums Make a Difference? Evaluating Programs for Social Change. Curator, 43(1), 63-74.

BOOKS:

Brown, C., Wood, E., Salgado, G., Eds. (2009). Inspiring Action: Museums and Social Change. Edinburgh: Museums, Etc.

Silverman, L. (2010). The Social Work of Museums. New York: Routledge.


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