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Old Spice Jet Ski

Old Spice Jet Ski. Marcus Bell Danny Green Matt Smith. The Ad. http:// www.youtube.com/watch?v=lI7FKpmWLRM. Overview. Product: Old Spice “Champion” Audience: Males Outcome: To sell Old Spice through comedy and sex appeal. What Makes the Ad Stand Out .

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Old Spice Jet Ski

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  1. Old Spice Jet Ski Marcus Bell Danny Green Matt Smith

  2. The Ad http://www.youtube.com/watch?v=lI7FKpmWLRM

  3. Overview • Product: Old Spice “Champion” • Audience: Males • Outcome: To sell Old Spice through comedy and sex appeal

  4. What Makes the Ad Stand Out • In the first 3 seconds there is an attractive female riding a jet ski; attracts male’s attention • Revealed that Gregg Jennings puts the jet ski in motion…also attracting attention by showing strength

  5. Commercial • Always has comedy • Also has a particular character • Always super short

  6. Similarities • Speed Stick always has a slogan, “Sweat it on the inside, handle it on the outside.” • Old Spice is always memorable because of its character

  7. Improvements • The commercial is so short that little improvements could be made. • Possibly, the acting of the girl could improve…make it believable

  8. Effectiveness • Very Effective, the commercial always funny • It makes the buyer want to try a new scent every time.

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