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For more course tutorials visitwww.tutorialrank.com. Blending the firm's promotion efforts to convey a complete and consistent message is the goal of: Sales management communications. Integrated promotional marketing. Sales promotion communications. Integrated marketing communications.2When an advertiser pays a fixed amount (e.g. 70 cents) each time a Web surfer clicks on the advertiser's ad and links to the advertiser's website, this process is called a(n): pioneering ad.pay-per-view. pay-per-click. copy thrust. 3Marketers cannot assume that a product that meets consumer needs in one country will do so in another. This is because: Many wants are culturally learned. Family life cycles may be different. Economic wants do not influence purchases in many regions of the world. The purchase situations may be different. 4Because she frequently buys books at Amazon.com, Sophie Soleil set up an account and password at the website. Now, when she logs on and searches for a specific book, a note pops up at the center of her laptop screen saying: "Hello, Sophie, we have recommendations for you," and proceeds to list other titles that Sophie might enjoy based on her previous purchases. Amazon can remember Sophie (and her previous purchases) because the online retailer uses: Decoding. Encoding. Banners. Cookies. 3 Marketers cannot assume that a product that meets consumer needs in one country will do so in another. This is because: Many wants are culturally learned. Family life cycles may be different. Economic wants do not influence purchases in many regions of the world. The purchase situations may be different. 4 Because she frequently buys books at Amazon.com, Sophie Soleil set up an account and password at the website. Now, when she logs on and searches for a specific book, a note pops up at the center of her laptop screen saying: "Hello, Sophie, we have recommendations for you," and proceeds to list other titles that Sophie might enjoy based on her previous purchases. Amazon can remember Sophie (and her previous purchases) because the online retailer uses: Decoding. Encoding. Banners. Cookies. 5 In which quadrant of the SWOT analysis tool does the following fit? A firm is in a fast-growing industry. Opportunities Strengths Threats Weaknesses 6 The phrase "big data" refers to: the top five firms in the marketing research industry. the massive amount of data being collected and processed by today's organizations. marketing research data taken from Internet sources. the use of marketing research in big marketing decisions. 7 Genetech Corp. has invested heavily to develop a patented new product. Genetech wants to achieve a rapid return on its investment. It probably should set a ______________ pricing objective. Status quo Target return Profit maximizationSales-oriented 8 From the perspective of macro-marketing, e-commerce specialists CarFax (which provides vehicle history reports) and Cars.com (a website offering auto comparison shopping) have emerged within the auto industry because: The role of the automotive sales person is becoming obsolete. The market needs competitive rivals to auto dealerships. Auto manufacturers need to sell direct to consumers. The information they pįL$pHź£qHįL$pHź£qHn producers and consumers more efficient and effective. 9 According to the concept of social responsibility, a firm has a duty to: Conduct business in a way that is good for society as a whole, both now and for the future. Communicate regularly with the public. Place customer satisfaction above all other considerations. Place profit above all other considerations. 10 The main difference between the "marketing department era" and the "marketing company era" is: Whether the whole company is customer-oriented. More emphasis on selling and advertising in the marketing department era.Whether the president of the firm has a background in marketing. More emphasis on short-run planning in the marketing company era.

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Mkt 421 new potential instructors tutorialrank com

MKT 421 Potential Instructors / tutorialrank.com

For more course Tutorials

www.tutorialrank.com


Mkt 421 new potential instructors tutorialrank com

MKT 421 Potential Instructors / tutorialrank.com

MKT 421 Final Exam Guide (New)

MKT 421 Final Exam Guide 1 (UOP Course)

1.         Blending the firm's promotion efforts to convey a complete and consistent message is the goal of:

Sales management communications.  

Integrated promotional marketing.    

Sales promotion communications.     

Integrated marketing communications.

1) Which of the following statements best describes the modern view of marketing? 2) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 


Mkt 421 new potential instructors tutorialrank com

MKT 421 Potential Instructors / tutorialrank.com

MKT 421 Final Exam Guide 3 (UOP Course)

MKT 421 Final Exam Guide 2 (UOP Course)

1) According to the text, marketing means: 2) Which of the following statements best describes the modern view of marketing? 3) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 

1) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: 2) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 


Mkt 421 new potential instructors tutorialrank com

MKT 421 Potential Instructors / tutorialrank.com

MKT 421 Final Exam Guide 5 (UOP Course)

MKT 421 Final Exam Guide 4 (UOP Course)

1) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds 

1) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: 


Mkt 421 new potential instructors tutorialrank com

MKT 421 Potential Instructors / tutorialrank.com

MKT 421 Final Exam Guide 7 (UOP Course)

MKT 421 Final Exam Guide 6 (UOP Course)

) According to the text, marketing means:2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:3) Which of the following statements best describes the modern view of marketing?

1) According to the text, marketing means: 2) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 3) Which of the following statements best describes the modern view of marketing? 


Mkt 421 new potential instructors tutorialrank com

MKT 421 Potential Instructors / tutorialrank.com

MKT 421 Final Exam Guide 9 (UOP Course)

MKT 421 Final Exam Guide 8 (UOP Course)

) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: 

1) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:2) Which of the following statements best describes the modern view of marketing?


Mkt 421 new potential instructors tutorialrank com

MKT 421 Potential Instructors / tutorialrank.com

MKT 421 Final Exam Guide All 10 Sets (UOP Course)

MKT 421 Final Exam Guide 10 (UOP Course)

) According to the text, marketing means: 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: -macro dilemma. 3) Which of the following statements best describes the modern view of marketing? 

This tutorial contains 10 sets of final exam of MKT 421

for details of each set please go "MKT 421 Final Exam" under categories on the Home Page


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MKT 421 Potential Instructors / tutorialrank.com

MKT 421 Week 1 Discussion Question 2 (UOP Course)

MKT 421 Week 1 Discussion Question 1 (UOP Course)

Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization’s marketing strategy and tactics?  How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness?

Assume you are the newly hired marketing manager of a company. As you spend time with other peer marketing managers, you realize that the company doesn’t place an emphasis on planning within the marketing organization. Why is planning important in marketing?


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MKT 421 Potential Instructors / tutorialrank.com

MKT 421 Week 2 Discussion Question 1 (UOP Course)

MKT 421 Week 1 Individual Assignment Favorite Brand Paper (2 Papers) (New)

Write a 750- to 1,000-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following:

What is marketing research? How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy?


Mkt 421 new potential instructors tutorialrank com

MKT 421 Potential Instructors / tutorialrank.com

MKT 421 Week 2 Discussion Question 2 (UOP Course)

MKT 421 Week 2 Individual Assignment Marketing Mix Presentation (New)

What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing? How can a company’s marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors?

Select¬†a company currently experiencing marketing changes.Create¬†a 6-slide Microsoft¬ģ¬†PowerPoint¬ģ¬†presentation (including a title slide) that analyzes that company's marketing mix:


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MKT 421 Potential Instructors / tutorialrank.com

MKT 421 Week 2 Individual Assignment Personal Branding Plan Paper (New)

MKT 421 Week 3 Discussion Question 1 (UOP Course)

  • Write¬†a 750- to 1000-word paper that does the following:

  • Summarizes your background and what makes you unique in a 1-paragraph elevator pitch

  • Identifies 3 to 4 companies you want to work for, and an explanation as to why

  • Identifies the best methods for contacting those companies and engaging those who might influence the hiring decision

Select a product with which you are familiar. What stage is your selected product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?


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MKT 421 Potential Instructors / tutorialrank.com

MKT 421 Week 3 Discussion Question 2 (UOP Course)

MKT 421 Week 3 Individual Assignment Perceptual Map Presentation (2 Sets) (New)

Select a product or service. Then select three different organizations that provide your selected product or service and compare the prices associated with your selected product or service. What is the difference between the prices among the different organizations? What is the rationale for this difference?

Review "perceptual mapping" located on the Week 2 ERR page.

Reviewthe example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing.

Selectan industry with many competitors.

Select two key variables that segment the competition.


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MKT 421 Potential Instructors / tutorialrank.com

MKT 421 Week 3 Team Assignment Strategy and Positioning Paper (2 Papers) (New)

MKT 421 Week 4 Discussion Question 1 (UOP Course)

Select a new product or service that will be launched by either an existing organization or one you will create. This product or service will serve as the basis for the Marketing Plan you will write throughout the course.

Obtain your instructor's approval of your product or service before beginning this project.

What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels?


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MKT 421 Potential Instructors / tutorialrank.com

MKT 421 Week 4 Discussion Question 2 (UOP Course)

MKT 421 Week 4 Individual Assignment Blue Ocean Strategy Paper (New)

What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull strategy?

  • Write¬†a 750- to 1,000-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following:

  • A description of blue ocean strategy and its importance


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MKT 421 Potential Instructors / tutorialrank.com

MKT 421 Week 4 Team Assignment Product, Pricing, and Channels Paper Paper (2 Papers) (New)

MKT 421 Week 5 Discussion Question 1 (UOP Course)

Florida's Department of Citrus and a coalition of consumer groups have launched an attack on your company for deceptive marketing because your company markets its SunShine drink as fruit juice even though the drink contains less than 5% fruit juice. Marketing SunShine drink as a fruit juice leads parents to believe that they are purchasing a healthy juice for their children.

  • Use¬†the product and organization you identified in your Week 3 Strategy and Positioning Paper.

  • Write¬†a 1,500- to 2,000- word paper that includes:

  • A detailed description of the features of your product or service including how it solves the needs of your target market


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MKT 421 Potential Instructors / tutorialrank.com

MKT 421 Week 5 Discussion Question 2 (UOP Course)

MKT 421 Week 5 Individual Assignment Map the Supply Chain Paper (2 Sets)

You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some environmental factors that you will need to consider in marketing your coffee in China?

This tutorial contains two sets of Paper

Select an industry.

Write a 750- to 1,000-word paper that identifies each link in the supply chain and the purpose and value in each.


Mkt 421 new potential instructors tutorialrank com

MKT 421 Potential Instructors / tutorialrank.com

MKT 421 Week 5 Team Assignment Final Marketing Plan and Presentation (2 sets)(NEW)

This tutorial contains two sets of Paper and Presentation

Combine your Strategy and Positioning and Product, Pricing, and Channels papers along with your promotional strategy into a single Marketing Plan.


Mkt 421 new potential instructors tutorialrank com

MKT 421 Potential Instructors / tutorialrank.com

For more course Tutorials

www.tutorialrank.com


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