Reaching your commercial customers
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Reaching your Commercial Customers. BPA Brown Bag April 2007 Colleen McCormack, Key Accounts Manager. Reaching the Commercial Customers – What works for us. Commercial Newsletter Training Opportunities Energy programs and incentives in our brochure

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Reaching your commercial customers

Reaching your Commercial Customers

BPA Brown Bag

April 2007

Colleen McCormack, Key Accounts Manager


Reaching the commercial customers what works for us

Reaching the CommercialCustomers – What works for us

  • Commercial Newsletter

  • Training Opportunities

  • Energy programs and incentives in our brochure

  • Energy Audits – both performed by account managers and 3rd party energy audit consultants

  • Proactive training with our approved contractors – they are another resource to reach our customers


Commercial newsletter

Commercial Newsletter

  • Sent to our commercial and industrial customers

  • Prepared by Key Account Manager

  • Includes relevant technical advice

  • Important information on energy rates

  • Provides information about training and incentive programs

  • Lists utility contact information

  • Let’s take a look at the newsletter!


Reaching customers through utility sponsored training

Reaching Customers Through Utility Sponsored Training

  • We offer free or very low cost training to our customers on a regular basis

  • We reach our customers about the training four ways:

    • Send the flyer via email

    • Give flyer to customer

    • Advertise in newsletter

    • Provide information on website

  • We also ask customers what training they would like Clark Public Utilities to offer and try to make it happen

  • Let’s take a look at a recent flyer we had for a power quality seminar!


Energy efficiency brochure

Energy Efficiency Brochure

  • Pamphlet of our energy efficiency program offerings

    • Readily available to customers in all utility offices

    • Account reps bring it with them to customer sites

    • Also on the website

  • Aimed at improving energy efficiency for our customers


Energy audits for our commercial customers

Energy Audits for our Commercial Customers

  • We reach the customer through

    • Energy efficiency pamphlet, which is also on internet

    • Meeting at the customer site and observing opportunities

    • High bill inquires over phone

    • Talking with customers at rotary, chamber, community and economic development meetings (word of mouth)

    • Proactive mailings to targeted sectors (churches, schools, small groceries)

  • Account representatives can provide a no cost walk-through to identify cost effective opportunities to increase energy efficiency


Third party energy audit

Third Party Energy Audit

  • If a customer wants a more in-depth audit, or has complicated energy systems (compressed air, power quality issues, etc.) we pay up to $3,000 for a third party to perform an energy savings analysis report

  • Account manager will go with consultant to perform audit and will meet with the customer afterwards to walk through the report and explain the utility incentives for the measures

  • Let’s look at a example of a 3rd party energy audit


Example of energy audit

Example of Energy Audit


Example of energy audit1

Example of Energy Audit

Includes utility incentive in report


All information on our website

All information on our Website

  • You can view our current training schedule, newsletters, energy efficiency brochure, and current commercial programs at www.clarkpublicutilities.com

  • Don’t hesitate to contact me if you have questions or want additional information.

  • Colleen McCormack, 360-992-3303


Reaching your commercial customers

Thank you !


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