Reaching your commercial customers
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Reaching your Commercial Customers. BPA Brown Bag April 2007 Colleen McCormack, Key Accounts Manager. Reaching the Commercial Customers – What works for us. Commercial Newsletter Training Opportunities Energy programs and incentives in our brochure

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Reaching your Commercial Customers

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Reaching your Commercial Customers

BPA Brown Bag

April 2007

Colleen McCormack, Key Accounts Manager

Reaching the CommercialCustomers – What works for us

  • Commercial Newsletter

  • Training Opportunities

  • Energy programs and incentives in our brochure

  • Energy Audits – both performed by account managers and 3rd party energy audit consultants

  • Proactive training with our approved contractors – they are another resource to reach our customers

Commercial Newsletter

  • Sent to our commercial and industrial customers

  • Prepared by Key Account Manager

  • Includes relevant technical advice

  • Important information on energy rates

  • Provides information about training and incentive programs

  • Lists utility contact information

  • Let’s take a look at the newsletter!

Reaching Customers Through Utility Sponsored Training

  • We offer free or very low cost training to our customers on a regular basis

  • We reach our customers about the training four ways:

    • Send the flyer via email

    • Give flyer to customer

    • Advertise in newsletter

    • Provide information on website

  • We also ask customers what training they would like Clark Public Utilities to offer and try to make it happen

  • Let’s take a look at a recent flyer we had for a power quality seminar!

Energy Efficiency Brochure

  • Pamphlet of our energy efficiency program offerings

    • Readily available to customers in all utility offices

    • Account reps bring it with them to customer sites

    • Also on the website

  • Aimed at improving energy efficiency for our customers

Energy Audits for our Commercial Customers

  • We reach the customer through

    • Energy efficiency pamphlet, which is also on internet

    • Meeting at the customer site and observing opportunities

    • High bill inquires over phone

    • Talking with customers at rotary, chamber, community and economic development meetings (word of mouth)

    • Proactive mailings to targeted sectors (churches, schools, small groceries)

  • Account representatives can provide a no cost walk-through to identify cost effective opportunities to increase energy efficiency

Third Party Energy Audit

  • If a customer wants a more in-depth audit, or has complicated energy systems (compressed air, power quality issues, etc.) we pay up to $3,000 for a third party to perform an energy savings analysis report

  • Account manager will go with consultant to perform audit and will meet with the customer afterwards to walk through the report and explain the utility incentives for the measures

  • Let’s look at a example of a 3rd party energy audit

Example of Energy Audit

Example of Energy Audit

Includes utility incentive in report

All information on our Website

  • You can view our current training schedule, newsletters, energy efficiency brochure, and current commercial programs at

  • Don’t hesitate to contact me if you have questions or want additional information.

  • Colleen McCormack, 360-992-3303

Thank you !

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