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31st May, 2011 PowerPoint PPT Presentation


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W RLD No-Tobacco DAY. 31st May, 2011. No-Tobacco Day special programming. 5 Special news stories thorough out the week (1.5 min each). News Stories (1/2).

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31st May, 2011

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31st may 2011

W RLD

No-Tobacco DAY

31st May, 2011


31st may 2011

No-Tobacco Day special programming

5 Special news stories thorough out the week (1.5 min each)


News stories 1 2

News Stories (1/2)

  • A story on offices and workplaces that have stringent policies against smoking (no-smoking campuses or smoking cabins or even pre-recruitment testing)

  • Stress and cigarettes: In popular culture, the cigarette has come to assume the role of an ultimate stress buster – is it really?

  • Law against smoking in public places – how effective is it in our metros?


News stories 2 2

News Stories (2/2)

  • Products that can help you kick the butt – from nicotine patches to gums

  • A story of smoking seen in pop culture with bites from Anurag Kashyap / John Abraham of ‘No Smoking’ or Pulitzer prize winning doctor/writer Dr Siddhartha Mukherjee of “The Emperor of all Maladies: A Biography of Cancer”


31st may 2011

One special half hour on 31st May

One special half hour on the No-Tobacco day encapsulating all 5 Special news stories.


31st may 2011

Non-FCT branding opportunities


Non fct options

Non-FCT Options

  • Countdown – 5 days

  • Logo Bug – on 31st May

  • Astons – on 31st May


No tobacco av

No Tobacco - AV

  • On the No-tobacco day we will run a 40 sec AV which will talk about how tobacco consumption is injurious to health.

  • Issued in public interest format.

  • This AV will run on frequency throughout the day.

  • This AV will be branded with sponsor tags.


Factoids

Factoids

  • Research proven facts and myths which showcase that tobacco consumption is injurious

  • Packaged in 10-15 sec graphic plates

  • To be run across the day (31st May) on high frequency


31st may 2011

Summary


Summary table

Summary Table

* One story each day


Marketing deliverables

Marketing Deliverables

  • Integrated Logo

  • Opening and Closing tags

  • Sponsor tags

  • SMS Blast - 2

  • Bulk Emailers (Trade Database) - 2


31st may 2011

Thank you !


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