slide1
Download
Skip this Video
Download Presentation
31st May, 2011

Loading in 2 Seconds...

play fullscreen
1 / 13

31st May, 2011 - PowerPoint PPT Presentation


  • 123 Views
  • Uploaded on

W RLD No-Tobacco DAY. 31st May, 2011. No-Tobacco Day special programming. 5 Special news stories thorough out the week (1.5 min each). News Stories (1/2).

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' 31st May, 2011' - aletha


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide1

W RLD

No-Tobacco DAY

31st May, 2011

slide2

No-Tobacco Day special programming

5 Special news stories thorough out the week (1.5 min each)

news stories 1 2
News Stories (1/2)
  • A story on offices and workplaces that have stringent policies against smoking (no-smoking campuses or smoking cabins or even pre-recruitment testing)
  • Stress and cigarettes: In popular culture, the cigarette has come to assume the role of an ultimate stress buster – is it really?
  • Law against smoking in public places – how effective is it in our metros?
news stories 2 2
News Stories (2/2)
  • Products that can help you kick the butt – from nicotine patches to gums
  • A story of smoking seen in pop culture with bites from Anurag Kashyap / John Abraham of ‘No Smoking’ or Pulitzer prize winning doctor/writer Dr Siddhartha Mukherjee of “The Emperor of all Maladies: A Biography of Cancer”
slide5

One special half hour on 31st May

One special half hour on the No-Tobacco day encapsulating all 5 Special news stories.

non fct options
Non-FCT Options
  • Countdown – 5 days
  • Logo Bug – on 31st May
  • Astons – on 31st May
no tobacco av
No Tobacco - AV
  • On the No-tobacco day we will run a 40 sec AV which will talk about how tobacco consumption is injurious to health.
  • Issued in public interest format.
  • This AV will run on frequency throughout the day.
  • This AV will be branded with sponsor tags.
factoids
Factoids
  • Research proven facts and myths which showcase that tobacco consumption is injurious
  • Packaged in 10-15 sec graphic plates
  • To be run across the day (31st May) on high frequency
summary table
Summary Table

* One story each day

marketing deliverables
Marketing Deliverables
  • Integrated Logo
  • Opening and Closing tags
  • Sponsor tags
  • SMS Blast - 2
  • Bulk Emailers (Trade Database) - 2
ad