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Giving consumers confidence

Giving consumers confidence. Fraser Winterbottom Chief Operating Officer. Latest consumer insight. 71% of people are interested in saving energy in tough economic times. ……………………………………………………. Nearly half seek out information on how to save energy

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Giving consumers confidence

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  1. SELLING GREEN Giving consumers confidence Fraser Winterbottom Chief Operating Officer

  2. SELLING GREEN Latest consumer insight 71% of people are interested in saving energy in tough economic times …………………………………………………… Nearly half seek out information on how to save energy Nearly three quarters believe that retailers should help them choose the most efficient products

  3. SELLING GREEN The importance of trust Two thirdsof people are likely to take advice on energy efficiency if it has been endorsed by an independent body. ……………………………………………………………………………………………………………….…..

  4. SELLING GREEN The green revolution has already started Targeted marketing: trigger points Accreditation of products and services Confidence on payback Keeping it simple Money, money, money ………………………………………………………………………………………………………… ………………………………………………………………………………………………………… ………………………………………………………………………………………………………… ………………………………………………………………………………………………………… ……………………………………………………………………………………………………………….…..

  5. SELLING GREEN Energy Saving Trust Technology, ESTR and field trials ESTR advice:Training and information Mass-scale refurbishment programmes …..…………..…………………………………………… …..…………..……………………………………………

  6. SELLING GREEN Energy Saving Trust Recommended: ten years on 100th product Bosch washing machine 100th member Rockwool 2,000th product Liebherr cold appliance 3,000th product Firebird Boilers oil boiler VRI successfully launched 2000 2007 2010

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