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What can tourism do for entrepreneurship ?

SETTING THE SCENE. What can tourism do for entrepreneurship ?. I.C.T. Tourism is also i nformation :. Service-oriented industry. Perishable. International. Tourism. Intangibility. Heterogeneous. SETTING THE SCENE. Tourism is mainly an opportunity for development.

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What can tourism do for entrepreneurship ?

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  1. SETTING THE SCENE What can tourism do for entrepreneurship ?

  2. I.C.T Tourism is also information: Service-oriented industry Perishable International Tourism Intangibility Heterogeneous SETTING THE SCENE

  3. Tourism is mainly an opportunityfor development • The world’s ‘largest industry’ , a pillar of economic sustainable development (Foreign currency, employment) specially for LDCs • One of the few possible and sustainable means of economic diversification and source of wealth for the LDCs • A crucial role to playin rising people above the poverty threshold • However … UNEVEN DISTRIBUTION OF BENEFITS SETTING THE SCENE

  4. Service-oriented International Perishable Tourism Heterogeneous Intangibility Context Tourism is productinformation (i.c.t) and opportunity • Bridging the digital divide brings additional freedom and greater autonomy to destinations , assisting them to reorganize theirmarket. • A tremendous opportunity: enormous impact of ICTs in market structure, business environment and consumer behavior. • Increased participation through ICT networks. • Minimizing leakages and maximizing the linkages encourage the development and participation of local SMEs.

  5. Demand Supply Impact of digital innovation on processes and organizational configurations in the tourism industry E-tourism: Paving the ground to autonomy and success for developing destination countries ICT for Tourism, Tourism for development, E-tourism for all THE UNCTAD E-TOURISM INITIATIVE http://etourism.unctad.org

  6. Shorter Customized Web Frequent Last-minute independent Thematic Zapping Context DEMAND • Explosion of connectivity • Direct and differentiated access to tourist (segmentation) • New competitors (e-mediaries) & new business models • Channel & price competition • New products on line SUPPLY

  7. Shorter Customized Web Frequent Last-minute independent Thematic Zapping LDCs and developing countries still kept out of the competition or information windows Context DEMAND B A SUPPLY

  8. - leakages +linkages Context Internal Leakages: import component, royalty payments. External Leakages: control of inflows and outflows by vertically integrated operators. Invisible Leakages: tax evasion, non-sustainable use of destination resources. I.C.T

  9. To integrate developing countries into the competition and to empower them to respond to new demand To lead ICT-driven innovation in tourism through the design and implementation of new e-business models contributing to minimize leakages and maximize linkages; To promote new forms of sustainable cooperation and co-opetition schemes To build on human capital for ICT development and diffusion To develop a FOSS knowledge based destinationmanagement system What is the UNCTAD E-tourism initiative about ?

  10. A tool A method Partnership A market The UNCTAD replicable model Strategy in action Demand Supply

  11. More information ? www.unctad.org etourism.unctad.org

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