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AudioWire. Thijs Boevink (2139588) Klaas Arjen Bootsma (2184184) English I for IB&M – Group 10. Table of contents. Analysis of the current sales conversion rates Weaknesses & recommendations : U sability Navigation Content Redesigned website Expectations Q&A Session.

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Presentation Transcript
audiowire

AudioWire

ThijsBoevink (2139588)

Klaas Arjen Bootsma (2184184)

English I for IB&M – Group 10

table of contents
Table of contents
  • Analysis of the currentsalesconversionrates
  • Weaknesses & recommendations:
    • Usability
    • Navigation
    • Content
  • Redesigned website
  • Expectations
  • Q&A Session
current sales conversion rates
Currentsalesconversionrates

Analysis of current sales | Weaknesses & recommendations | Expectations

weaknesses usability
Weaknesses: usability
  • Weaknesses
    • Time-consuming registration process
    • No product section
    • No commonly used payment methods possible
    • No adjustments possible during shopping process

Analysis of current sales | Weaknesses & recommendations | Expectations

recommendations usability
Recommendations: usability
  • Recommendations
    • Only name and e-mail registration
    • Button ‘Electronics’ at homepage
    • Start using the payment methods ‘iDeal’ and ‘PayPal’
    • Use the shopping cart for ordering products
  • Weaknesses
    • Time-consuming registration process
    • No product section
    • No commonly used payment methods possible
    • No adjustments possible during shopping process

Analysis of current sales | Weaknesses & recommendations | Expectations

weaknesses navigation
Weaknesses: navigation
  • Weaknesses
    • ‘Forward’ and ‘Backward’ buttons unnecessary
    • Search button, but no search bar

Analysis of current sales | Weaknesses & recommendations | Expectations

recommendations navigation
Recommendations: navigation
  • Recommendations
    • Remove the ‘Forward’ and ‘Backward’ button
    • Add a search bar instead of a search button
  • Weaknesses
    • ‘Forward’ and ‘Backward’ buttons unnecessary
    • Search button, but no search bar

Analysis of current sales | Weaknesses & recommendations | Expectations

weaknesses content
Weaknesses: content
  • Weaknesses
    • Distracting background
    • Old-fashioned for the target group
    • Too large and unattractive pictures
    • No specifications of products

Analysis of current sales | Weaknesses & recommendations | Expectations

recommendations content
Recommendations: content
  • Recommendations
    • More minimalistic and modern background
    • More responding to preferences of target group
    • Pictures with white background, stressing the products
    • Add specifications of the products in the new ‘Electronics’ section

 The redesigned website

  • Weaknesses
    • Distracting background
    • Old-fashioned for the target group
    • Too large and unattractive pictures
    • No specifications of products

Analysis of current sales | Weaknesses & recommendations | Expectations

additional recommendations
Additionalrecommendations
  • Social media
    • Facebook
    • Twitter
    • LinkedIn
  • Track & Trace system
    • FedEx
    • DHL
    • UPS
expectations
Expectations

Analysis of current sales | Weaknesses & recommendations | Expectations

estimated increase of profit
Estimated increase of profit

Analysis of current sales | Weaknesses & recommendations | Expectations

conclusion
Conclusion
  • Current sales conversionrates
  • Weaknesses & recommendations
    • Usability
    • Navigation
    • Content
  • Redesigned website
  • Additionalrecommendations
  • Expectations
ad