A Private Sector Led Initiative

1. PT. Jaring Data Interaktif, Wisma Indovision, 11th Fl. Jl. Raya Panjang Blok Z No. III Green Garden, Jakarta 11520 Phone: +6221-5818855; Fax: +6221-5825530, +6221-58302414 September 2003 A Private Sector Led Initiative

2. A Private Sector Led Initiative imenis a private sector-led project initiated by PT Jaring Data Interaktif (JDI) and consists of a consortium of organizations who are primary stakeholders in the ICT and education sector in Indonesia.

3. A Private Sector Led Initiative • PT Jaring Data Interaktif (JDI) • Independently operates the 24-hour SWARA parliamentary channel (similar to C-SPAN) established with assistance from USAID & IFES • is the web development and support provider for the Indonesian Election Commission (KPU) for the upcoming elections for the period until October 2004 • Has supported several other national initiatives related to the media sector as part of its responsibility as a good corporate citizen

4. A Private Sector Led Initiative PT Jaring Data Interaktif (JDI) has contributed over US$1 million per year in satellite airtime, programming and operations to develop imen

5. The imenObjectives • To transmit educational programs and materials to schools, universities, state agencies, civil society organizations, homes and businesses through direct broadcast of television, audio and data using satellite and cable transmissions. • To cover students, teachers, parents, caregivers, public officials, businesses, universities, colleges, civil society and other organizations by offering programs of instruction, training, distance learning and participatory civic education with interactive information, communications and emerging technologies • To provide a resource for Indonesia that can be used primarily to enhance reforms in education with coexistent benefits in programs of democratisation, health, governance, environment, ethnic and societal issues A Private Sector Led Initiative

6. A Private Sector Led Initiative • imenis currently being developed by private efforts and self-funding of the following partners who have agreed to work together to develop • Infrastructure • Content • Distribution • Training for HR • Revenue Streams

7. A Private Sector Led Initiative

8. A Private Sector Led Initiative The future development of imen is based on a premise that the timely & appropriate application of well-accepted media technologies will offer a balanced value proposition that fosters consumer demand and ultimately lead to sustainable business models within the imen

9. A Private Sector Led Initiative imen therefore serves as an AGGREGATOR OF EDUCATIONAL CONTENT AND SERVICES

10. A Private Sector Led Initiative Today, research shows that 83% of the Indonesian population depend on television as their main source of information.

11. A Private Sector Led Initiative imentherefore starts with extensive usage of TELEVISION as a 24-hour education channel, followed by radio & internet data channels.

12. A Private Sector Led Initiative The appeal of an audio-video media such as television helps us to create new audiences in places of learning that were previously not reached, in schools, universities, training centers and offices. (Today, television audiences are primarily in the homes, where education competes heavily with entertainment and mostly does not win the audience share battle)

13. The Multimedia Channels Digital Library Interactive Software Live Studio Recorded Live Studio Recorded Data Channel Television Channel Audio Channel Printed Program Guide & Magazine for Education Centers + Free Program Relay to local TV/Radio Stations all over Indonesia A Private Sector Led Initiative

14. Equipment for Channels Cable TV Satellite TV Decoder & Antenna Satellite PCI Card Handheld Devices Simputers Television Computer Video & Audio Data A Private Sector Led Initiative

15. A Private Sector Led Initiative • imenis currently being developed by private efforts and self-funding to set up a series of Pilot Projects • to demonstrate the following; • Technical Feasibility • Market Acceptance • Financial Self Sustenance

16. mLC NetworkMultimedia Learning Centers imen Pilot Projects initiated 5 Universities & Training Centers 37 Agricultural Training Centers 65 Out of School Education Centers 100 Islamic Boarding Schools (Pesantrens) 100 Primary & Secondary Schools • Universitas Indonesia • UWI • Universitas Terbuka • ARS International University • Cybermedia College • Department of • Agriculture • Department of • Education, Out of • Schools and Youth • Management Qolbu • with AA Gymnastiar • Rotary Club • Kabelvision • Nurani Dunia We are seeking additional funding & strategic participation for developing these Pilot Projects to full scale implementation all over Indonesia. A Private Sector Led Initiative

17. A Private Sector Led Initiative • What makesimendifferent? • We have already started: we have 22 partners in the imenconsortium and we have access to 3,000 hours of educational TV programming from our partners • imenfosters student participation: using a combination of job-relevant education programs assisted by trained on-site facilitators • imenfosters Training Centers: with a viable revenue generating business model

18. The Approach mLearning Training Facilitators Content Experts Education Network Teachers / Trainers Students • Provides Teachers With Tools To Improve Quality of Education • Trains More Teachers in Teaching Skills and Knowledge • Provides Students With Quality Informative Programs • Provides Training Facilitators who Implement Activities • Get Institutionalized As a Part of the Education Process A Private Sector Led Initiative

19. Education Life Stages Covered Prenatal and Infant Parenting Preschool College Education Primary Education Career Education Graduate Education Middle Education Distance Learning Continuing Education Secondary Education A Private Sector Led Initiative

20. The Educational Content Prescribed Curriculum Enhancement for schools & universities Community Education with National Organizations and NGOs Skill Building Education via Certified Multimedia Distance Learning Knowledge Updating For Industry & Occupation- Specific segments A Private Sector Led Initiative

21. LIVE INTERACTIVE Certificate Revenue Share Partnering with Experts for Content INDUSTRY EXPERTS Reception Hardware Schools & Universities Marketing Management Community Centers Training Center Banking & Finance Satellite Channel Live Weekly Multimedia Interactive TV Program Companies Engineering InfoTech Human Resources Enhanced Industry Curriculum Computer Basics Microsoft Office Spoken English Skill Updating Formal & Non-Formal Certification Education Religious Civic Education Free Classroom Health Environment Informal Education A Private Sector Led Initiative

22. A Private Sector Led Initiative New Content Initiatives Underway • Certification Programs • Computer Literacy • Microsoft Office Basic • Microsoft Office Advance • Graphics & Animations • English Language • Bahasa Indonesia Language • Management Principles • Advertising & Communication • Marketing & Competition • Rural Marketing & Sales • Entrepreneurship • Basic Accounting and Finance • Allied Health • Nursing & Healthcare • Equivalency Programs • Informal Education • Children's Education • Children’s Story Telling • Political Education • Science Education • Mathematics • Physics • Music – Drums • Music – Guitars • Music – Bass • Music - Keyboards

23. A Private Sector Led Initiative imen CHANNELS

24. A Private Sector Led Initiative imencaters to the educational needs of a highly segmented audience by providing dedicated daily or weekly timeslots for niche community broadcasts

25. SiaranDikDasMen 2 hrs/day 0800 - 0830 0900 - 1000 1330 - 1400 Television Broadcast Phase 1 Schools Executive Universities Siaran DIKTI Siaran UT Siaran m-Learning Siaran Anak Anak Executive Television 2 hrs/day 2 hrs/day 2 hrs/day 1.5 hrs/day 4 hrs/day 0530 - 0630 1500 - 1600 1000 - 1030 1100 - 1130 1700 - 1730 2000 - 0000 0700 - 0800 0830 - 0900 1030 - 1100 0630 - 0700 1730 - 1900 Education Islamic Schools Agriculture Science Fisheries Religion PENDIDIKAN LUAR SEKOLAH DAN PEMUDA Siaran PLSP Siaran Pesantren Siaran Pertanian Siaran LIPI Siaran DKP Siaran Agama 2 hrs/day 2 hrs/day 2 hrs/day 1 hrs/day 1 hrs/day 2 hrs/day 1230 - 1330 1600 - 1700 0430 - 0500 1400 - 1500 1130 - 1230 1900 - 2000 TBA TBA 0000 – 0130 0300 - 0430 0500 - 0530 A Private Sector Led Initiative

26. Audio Broadcast • Working with leading radio stations all over Indonesia, imenwill relay educational audio programs to all centres via satellite to subsequently be relayed via local radio stations. • Language Programs • Story Telling • Interactive Talk Shows • Interviews • News bulletins • Analysis programs • Infotainment • Edutainment A Private Sector Led Initiative

27. Data Broadcast Service Web-Based Educational Data Portal Daily Information Updates • Digital Video • Downloads • Past Episodes • Special Editions • Short Clips • Digital Audio • Downloads • Interviews • Talk Shows • Short Clips • Digital Book • Downloads • Text Books • Reference Books • Articles • Software • Downloads • Freeware • Utilities • Learning Programs Community Tools Email Bulletin Board Polling Classified Ads A Private Sector Led Initiative

28. A Private Sector Led Initiative imenneeds the support of funding agencies and strategic partners to establish a network of 4,000 multimedia-enabled education centers.

29. Channel Reach & DistributionDevelopment Phases A Private Sector Initiative

30. Funding Plan & Revenue Streams International Donors Corporate Donors Private Donors HARDWARE, EQUIPMENT & START-UP OPERATIONS funding revenue Advertisers Community Programmers Channels Revenue Share Content Partners Services Partners A Private Sector Led Initiative

31. Where imen needs support • Support establishment of new multimedia learning centers across Indonesia • B. Support production of new multimedia content and programs • C. Support development of content production facilities in the regions • D. Support ongoing training of teachers and coordinators A Private Sector Led Initiative

32. About JDI • PT Jaring Data Interaktif has been involved in the following projects in the past that we believe serve as credentials to carry out the project as described in this proposal. • Swara Channel: We independently operate and manage SWARA Channel for the Indonesian Parliament. Initially funded by IFES and USAID, this channel has been established to promote transparency in the process of democracy. This is the local equivalent of US C-SPAN channel. • 2.Ministry of Education Programs – Siaran DIKTI and Siaran Pustekkom: Since 1999, we have supported the Ministry of Education to relay national educational programs on our channels for 60 minutes daily. • 3. Universitas Terbuka – Education Program: We air a 30 minute daily educational program, 7 days a week, to support over 230,000 students of UT all over Indonesia. • 4. Indonesian Parliament:Kommisi II – Internet Support: We have developed a website for Kommisi II and provide other training and web hosting support to them. Ikut Mencerdaskan Bangsa Melalui Pendidikan

33. 5. Indonesian Parliament: MPR - Internet Support: We have developed Internet sites and provide several Internet services for the MPR. 6. KPU (Election Commission) - Internet Support and Training: We have developed the KPU website and have trained their staff in Internet and multimedia video production. 7. Social Organization Projects – We have supported several organizations with free of cost or on highly subsidized media services on both Q and Swara channels. Some of these clients are; International Republican Institute , National Democratic Institute, Yayasan Anak Bangsa Mandiri, Badan Koordinasi Penanaman Modal, Gereja Pantekosta di Indonesia, International Foundation for Election Systems We believe that our organization has the track record of being a socially responsible media through the projects we have handled in the past.

34. A Private Sector Led Initiative Contact Us Sachin Gopalan Chief Executive Officer E-mail: sachin.gopalan@jditeam.com Januar Chandra Chief Finance Officer E-mail: januar.chandra@jditeam.com Andi Budimansyah Vice President Operations E-mail: andi.budimansyah@jditeam.com Wisma Indovision, 11th Fl. Jl. Raya Panjang Blok Z No. III Green Garden, Jakarta 11520 Phone: +6221-5818855; Fax: +6221-5825530, +6221-58302414