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#7 Advertising Techniques. Convenience: The product makes your life easier. Normal tasks take less time. Magic: Product “ Magically ” makes life better. Fear: If you don ’ t buy this product, then something bad with happen to you. Endorsements Celebrity Professional Other

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7 advertising techniques
#7 Advertising Techniques
  • Convenience: The product makes your life easier. Normal tasks take less time.
  • Magic: Product “Magically” makes life better.
  • Fear: If you don’t buy this product, then something bad with happen to you.
  • Endorsements
    • Celebrity
    • Professional
    • Other
  • Cool Factor: Everyone else is doing it.
  • Success
  • Combine with Propaganda techniques**
  • New methods in Psychology led to the evolution of advertising. Color, images and language became integral parts of persuading potential customers.
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