Softline 17 years of success

1. Softline � 17 years of success! Igor Borovikov, Chairman of the Board igorb@softline.ru

2. Table of Contents Main business principles, mission FY2009 Results: Software sales; Market share; Achievements and lines of development in FY2010 Business structure New projects and marketing IT-market trends Q&A

3. Business Principles Leadership Maintaining leadership in main areas of our activity. Whatever we do, we have to be the best in this area and do it better than our competitors. Energy and Innovations Softline is a rapidly developing innovative company. It is impossible to operate in the IT-market without innovations. R&D accounts for the largest share of investments. Reliability, Stability and Honesty Honest and trustworthy partnership with suppliers, clients, employees. The IT-market is the market of long-term relationships. Marketing Pro-active marketing position on the market. Client-oriented approach.

4. Mission Softline provides solutions and assistance: to CLIENTS � to be competitive through implementation of modern IT-technologies . Nowadays a company can not be effective without IT�technologies implementation. to EMPLOYEES � to work in the leading , technological company, which allows to develop oneself. Softline is responsible for all promises and obligations given to employees. to GOVERNMENT � IT-infrastructure is the base of any Government. Softline is responsible for IT-industry building in our country. to SOFTWARE DEVELOPERS � the unique marketing and sales channel for successful business. to STUDENTS � to get important knowledge for making career and self-development. Softline does not just sell software and get profit. We are investing our profit in Russian business development.

5. Competitive advantages of Softline Leading international company on the software licensing and IT-services market, We provide training, consulting, technical, legal support, IT outsourcing. Clear market positioning. Softline focuses exclusively on software and additional services and their efficient application. Softline is a strong and stable brand with a 17-year history on the market! It is renowned by vendors and clients. Technical and legal support, training, consulting. Full range of additional services. The fullest coverage of Russia�s and CIS territory with regional offices. Rapidly growing company, applying an innovative approach to business.

6. Softline: Company Profile in 2009 Softline is a major international company with a clear-cut and readable development strategy. Results of our 17-year activity confirm that our course is correct! Our turnover in FY2009 was $ 290 m.! A wide network of branches : 17 countries, 58 cities in 2009! A full range of additional services in the area of software licensing, training IT-specialists, technical and legal support and consulting in all branches!

7. Softline: main achievements, Russia Market share increasing from 9% to 12%, absolute domination in UMM segment with market share of 25%. Softline is the largest Microsoft partner in FY2009. ??/??S contracts sales increasing in terms of volume and quantity as well. The best partner of top-vendors. (Adobe, Corel, ABBYY, Kaspersky Lab., dr.Web, Embarcadero, Quest ? ets.) The only Autodesk partner, which has gold partner status in all three product lines. The 3-rd place in IBM sales. VmWare sales volume increasing by 30%, awarded platinum partner status. Launching of new projects: DeskWork (corporate portal), personal data protection and DLP divisions, Linux center and Solutions centers. New branch offices opening.

8. Softline: lines of development

9. Turnover growth, $ mln. Actual and forecasts

10. Growth in regional footprint : countries and cities. Actual and forecasts

11. Softline: major Business Lines Software licensing is the main specialization of Softline. Moreover, we offer a full range of additional services: consulting in wide range of software solutions, IT-specialists training, technical and legal support, consulting services etc.

12. Softline Services Currently, the company has five competence centers. In 2009, the company launched the Linux Solutions Center and Personal Data and DLP Protection divisions. Softline Systems Solutions specializes in designing, modernization and support of informational systems.

13. Education Softline Training Facilities : 29 offices in Russia, CIS and abroad; 17 authorizations from world software companies; 4 testing centers: Prometric, Kaspersky Lab., dr.Web, Certiport; Over 300 courses for main areas of training; Over 60 certified teachers.

14. Consulting Softline Solutions offers consulting services for SAP solutions for SMB sector, Microsoft Dynamics CRM, Oracle CRM On Demand. Softline Consulting Services offers a full range of services in the area of creating, complex review, development and technical support of IT-systems and software license management for large clients. Softline Employment offers HR consulting services, recruitment, testing and training of IT specialists. Softline Legal Support is a unit providing services in the area of legal support of software management.

15. Softline Internet Projects ????@mail.ru (http://soft.mail.ru ) is one of the first resources devoted to information technologies in the Russian Internet; Exponenta.ru � educational mathematical website; Daripodarki.ru � online store of gift certificates; SLTV (www.sltv.ru) � an Internet TV-channel; bookee (www.bookee.ru ) � a nation-wide system of e-book distribution; Softcloud.ru - the first Russian portal for developers of SaaS solutions.

16. Softline : SaaS � learn to save today Softline cloud services: Launching in 2010; More than 40 services; Solutions for industries; Reliable supplier of reliable solutions: Microsoft, Symantec, Google, ITooLabs etc.; freedom of choice, business and applications mobility. SaaS benefits: Saving of 40-80% on IT-infrastructure ownership; Connection and functionality modification on the fly; Shift of the IT-expenses from capital expenditure to transaction costs.

17. Personal Data Protection Softline Center of Information Security offers a full cycle of project works to protect personal data from classification of information system to certification and attestation of information protection means. In the context of a standard project in the area of personal data protection, there are following stages: Pre-design review Working out a concept of personal data protection. Working out requirements specification. Designing protection systems. Installation of a personal data protection system. Compliance attestation/declaration and assistance in obtaining a license. Maintenance of personal data protection system. Hotline : +7 (495) 232-00-23 * 143 (Moscow)8-800-100-00-23 (a toll-free number in Russia)

18. DLP

19. Softline Linux Solutions Softline Linux Solutions � the territory of free IT-solutions! One of the main areas of Softline Linux Solutions activity is building and modernizing client�s IT-infrastructure based on Linux solutions and heterogeneous environments, implementation of systemic services, building and supporting integral infrastructures and heterogeneous environments with the use of free software and IT-outsourcing. Softline Linux Solutions employs certified system engineers of Softline that have huge experience in complex projects with the use of Linux.

20. DeskWork � product of Softline Convenient means of employees� interaction that is implemented within the minimal period of time and with minimal budget Automates routine processes and document flow Streamlines internal communications and saves time Is installed and fine-tuned within two days! Over 300 users all over Russia! New versions and design in FY2010!

21. Softcloud � the first Russian portal of SaaS-solutions Softcloud.ru is the first Russian portal for developers of SaaS solutions. A regularly updated catalog of SaaS-solutions (more than 40 SaaS solutions); Our partners include Google, Microsoft, IBM etc. Assisting clients in selection of services and suppliers, providing complex services in the area of implementation and technical support. Working with developers A full cycle of sales process organization, hosting, integration with billing. Various programs of promoting developers� services. Developed sales channels in Russia etc.

22. AFLEX DISTRIBUTION � master distribution AFLEX DISTRIBUTION � the only official Parallels distributor in Russia and CIS. Partner network � more than 300 companies. Distribution of wide range software in the area of Linux platform, personal data protection and storage , fault-tolerant systems, virtualization, etc. Distributor of Acronis, ASPLinux, Parallels, SteelEye.

23. Active Technologies Being used by more than 7000 web-masters Technical base of more than 1500 servers in Russia, Netherlands, Belorussia. Types of hosting- services: virtual hosting; multi�domain hosting; virtual server (VPS); dedicated server; streaming; new project � SaaS solutions.

24. Softline : Venture Investments Softline Venture Partners: Started in 2008; Venture investment in independent software developers; The average project investment volume � Up to $ 1 m.; Financing was allocated to 2 companies � a system of e-book distribution bookee and a platform and interactive video Actio. Main Criteria of Project Selection: Team of professional developers; Unique idea or product; Commercial value of the product.

25. SLTV � Softline Internet TV-channel SLTV (Softline TV, www.sltv.ru) is a new Softline Internet project. Subjects: expert, analytical, news exclusive video items on topics related to software licensing, implementation and technical support, IT-training, IT-consulting, trends and prospects of the software market development Target Audience (for corporate users): IT-executives; Top managers; IT-professionals; Software developers; Skilled software users.

26. Allsoft � the market of home users Allsoft.ru is the leading on-line store in the Russian Internet Over 11,000 software programs made by Russian and overseas companies. 25 payment methods: on-line payment, including plastic cards, payment terminals, SMS and others; delivery across Russia. Cooperation with 1,500 software companies and independent software developers. Offices in Ukraine, Belarus, Kazakhstan and Uzbekistan. Over 10,000 members of the partnership network (http://partner.allsoft.ru). A call-center with a toll-free number 8-800-200-22-33, online consultations, center of technical support. Active presence in blogs and social networks (http://blog.allsoft.ru, http://twitter.com/Allsoftru etc).

27. Softline : Our brands

28. Softline: International Company

29. Softline Offices: 58 cities, 17 countries

30. Our clients � leaders of Russian and world economy

31. Our partners � market leaders (over 3,000 software companies)

32. Softline-direct catalogue � unique marketing tool Circulation � over 1,000,000 copies Russia � 800,000 copies Belarus � 40,000 copies Ukraine � 25,000 copies Kazakhstan � 45,000 copies Turkey - 60,000 copies Venezuela � 60,000 copies Iran � 60,000 copies Vietnam � 60,000 copies Egypt � 30,000 copies Personal delivery is free for subscribers In Russia � monthly, in other regions - quarterly

33. 5 reasons why Softline

34. Russian IT market: long-term outlook (based on IDC data)

35. Russian IT market in 2010 (based on IDC data)

36. Software market growth forecast for 2010 ( based on IDC data)

37. Major trends (based on IDC data) Gradual recovery of the software market in 2010 � growth by 9.5%; Growth of the IT-market in 2010 � by 12.5%; Recovery of the market to the pre-crisis level in terms of volume by the end of 2012 � beginning of 2013; Growth of the IT market based on rapid development of the cloud computing model; Increasing of IT opportunities in the area of �intellectual productions�; The segment of infrastructural software is recovering more rapidly � (growth by 12%).

38. Welcome to the world of Softline Questions ?))