Peipsimaa tourism
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PEIPSIMAA TOURISM. Kaja Allilender Peipsimaa Tourism ngo Peipsimaa, Kauksi 27.02. 2013. MAP OF PEIPSIMAA. Administratively divided between four counties; Lake Peipus is 4th largest lake in Europe & the biggest transboundary lake!.

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PEIPSIMAA TOURISM

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Peipsimaa tourism

PEIPSIMAATOURISM

Kaja Allilender

Peipsimaa Tourism ngo

Peipsimaa, Kauksi

27.02. 2013


Map of peipsimaa

MAP OF PEIPSIMAA

Administratively divided between four

counties; Lake Peipus is 4th largest lake in

Europe &

the biggest

transboundary

lake!


If you want to move fast go alone if you want to move far go with othe rs

If you want to move fast, go alone!If you want to move far, go with others!


Co operation

CO-OPERATION

4 LAGs in region

  • Peipsi-Alutaguse Chamber of Cooperation

  • Jõgevamaa cooperationchamber

  • Tartu Rural Development Association

  • Borderlands Leader

    + EU Fisheries Fund:

  • Development Association of Peipsi Fishery Area (FLAG Lake Peipsi)


History

HISTORY

  • Meetings about Peipsimaa since 2009

  • Since 2011 August: hired

    Peipsimaa co-ordinator

  • Consistently&regulary

    meetings


Goals

GOALS

Developing, marketing and imaging of Peipsimaa


About the name

ABOUT THE NAME

Peipsimaa

A. Moora 1964. Monograph etnographical history of the region

Peipsiveere

Peipsiääre


Identity

IDENTITY


Estonian national development plan for tourism 2014 2020

Estonian National Development Plan for Tourism2014-2020


Projects

PROJECTS

7 financed projects

SUM:

160 000 EUR


1 tips from estonia experience for south karelia

1. TIPS FROM ESTONIA- EXPERIENCE FOR SOUTH-KARELIA

  • 10 partners

  • Financed by 4 Leader & FLAG Lake Peipsi


2 discover peipsimaa

2. DISCOVER PEIPSIMAA!

  • Estonian Enterprise, 2012-2013

  • Marketing: Latvia, Russia, Finland, Germany

  • Co-financing 30%

  • Co-operation:

    LAGs, local municipalities,

    enterpreneurs,

    FLAG Lake Peipsi


3 www visitpeipsi com

3.www.visitpeipsi.com

  • Financed by EU Fisheries Fund

  • + 4 weather stations , 3 webcam

  • 5 languages: EST, ENG, RUS; FIN; LAT

  • Important: EVENTS


4 peipsimaa over the estonia

4. Peipsimaa over the Estonia

Leader project, LAG 2012


5 peipsiveere program supporting 2013

5.PEIPSIVEERE PROGRAM SUPPORTING 2013

Financed by Estonian Ministry of Interior (Siseministeerium)


6 peipsimaa goods to farm market

6. PEIPSIMAA GOODS TO FARM MARKET

Financed by Leader


7 peipsimaa marketing strategy 2020

7. PEIPSIMAA MARKETING STRATEGY 2020

Financed by Leader, 2013-2014


Peipsimaa marketing

PEIPSIMAA MARKETING


Infomaterials 2012

INFOMATERIALS 2012

  • Web: www.visitpeipsi.com

  • Peipsimaa tourism map 1: 185 000;

    20 000 copies/pieces, EST/ENG

  • Peipsimaa book: Peipsimaa. The Land and the People.

    EST, ENG, RUS, 5000 pieces

  • Calendars, 10 000 copies (aim: to share web!)


Infomaterials 2013

INFOMATERIALS 2013

  • Peipsimaa Events 2013 EST, ENG, RUS, LAT; 8000 pieces

  • Peipsimaapostcards 5000 pieces

  • Peipsimaa Reisipaun: tematic printed materials holiday in nature, cultural holiday and local food

  • Calendars

    10 000pieces


Domestic tourism 2012

DOMESTIC TOURISM 2012

  • Fairs: Tourest Tallinn, Maamess Tartu

  • Paricipated events: 10

  • Media: TV, radio,newspapers/magazines


Domestic tourism 2013

DOMESTIC TOURISM 2013

  • Social media:

    • Facebook Peipsimaa & Peipsimaa Turism, almost 300 followes

    • Youtube: PeipsimaaTurism

  • Infomaterials

  • Tourism fairs:

    • 15.-17.02.Tourest;

    • 18.-20.04. Maamess

  • FAM for travel agencies


Latvia 2013

LATVIA 2013

  • Tourism faid Balttour 08.-10.02.Riga, first time with Peipsimaa stand!

  • 5 broadcasts in Latvian TV about Peipsimaa

  • Promotion in magasine

    & on-line Copes Lietas

  • Press-trip 2013

  • Web in latvian


Russia

RUSSIA

2012

  • Web www.visitpeipsi.com in russian

  • Advertisement in Magazine

    2013:

  • Promotion in TV, radio & in newspapers in Pskov 2013

  • Participating Hanseatic Days in Pskov

    19.-21.07.2013 co-operation with South-Estonian Tourism Fund

  • Infoseminar OCT 2013 in St Petersburg


Finland

FINLAND

2012

  • Mardilaat/Martin Markinat in Helsinki 24.11.-25.11.2012

    2013

  • Advertisement Baltic Guide

  • Press-trip

  • web in finnish

    www.visitpeipsi.com


Others

OTHERS

Germany

  • Broadcast in ARD

  • Peipsimaa in Grüne Wochel in Berlin 18.-23.01.2013

  • Participating international hanseatic days in Germany in Herford 13.-16.06.

    Spain Press-trip 23.-24.02.2013

    Belorus Broadcast 2012

    Poland Press-trip in Feb


Co operation between stakeholders

CO-OPERATION BETWEEN STAKEHOLDERS

  • Peipsimaa Arengufoorum – info days 2012; 2013 autumn

  • Training for the Peipsimaa guides, spring 2013

  • Study tours - for Peipsimaa stakeholders

  • Training: local food


T nud

TÄNUD!

[email protected]

FB: Peipsimaa & Peipsimaa Turism

www.visitpeipsi.com


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