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PEIPSIMAA TOURISM. Kaja Allilender Peipsimaa Tourism ngo Peipsimaa, Kauksi 27.02. 2013. MAP OF PEIPSIMAA. Administratively divided between four counties; Lake Peipus is 4th largest lake in Europe & the biggest transboundary lake!.

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peipsimaa tourism

PEIPSIMAATOURISM

Kaja Allilender

Peipsimaa Tourism ngo

Peipsimaa, Kauksi

27.02. 2013

map of peipsimaa
MAP OF PEIPSIMAA

Administratively divided between four

counties; Lake Peipus is 4th largest lake in

Europe &

the biggest

transboundary

lake!

co operation
CO-OPERATION

4 LAGs in region

  • Peipsi-Alutaguse Chamber of Cooperation
  • Jõgevamaa cooperationchamber
  • Tartu Rural Development Association
  • Borderlands Leader

+ EU Fisheries Fund:

  • Development Association of Peipsi Fishery Area (FLAG Lake Peipsi)
history
HISTORY
  • Meetings about Peipsimaa since 2009
  • Since 2011 August: hired

Peipsimaa co-ordinator

  • Consistently&regulary

meetings

goals
GOALS

Developing, marketing and imaging of Peipsimaa

about the name
ABOUT THE NAME

Peipsimaa

A. Moora 1964. Monograph etnographical history of the region

Peipsiveere

Peipsiääre

projects
PROJECTS

7 financed projects

SUM:

160 000 EUR

1 tips from estonia experience for south karelia
1. TIPS FROM ESTONIA- EXPERIENCE FOR SOUTH-KARELIA
  • 10 partners
  • Financed by 4 Leader & FLAG Lake Peipsi
2 discover peipsimaa
2. DISCOVER PEIPSIMAA!
  • Estonian Enterprise, 2012-2013
  • Marketing: Latvia, Russia, Finland, Germany
  • Co-financing 30%
  • Co-operation:

LAGs, local municipalities,

enterpreneurs,

FLAG Lake Peipsi

3 www visitpeipsi com
3.www.visitpeipsi.com
  • Financed by EU Fisheries Fund
  • + 4 weather stations , 3 webcam
  • 5 languages: EST, ENG, RUS; FIN; LAT
  • Important: EVENTS
4 peipsimaa over the estonia
4. Peipsimaa over the Estonia

Leader project, LAG 2012

5 peipsiveere program supporting 2013
5.PEIPSIVEERE PROGRAM SUPPORTING 2013

Financed by Estonian Ministry of Interior (Siseministeerium)

7 peipsimaa marketing strategy 2020
7. PEIPSIMAA MARKETING STRATEGY 2020

Financed by Leader, 2013-2014

infomaterials 2012
INFOMATERIALS 2012
  • Web: www.visitpeipsi.com
  • Peipsimaa tourism map 1: 185 000;

20 000 copies/pieces, EST/ENG

  • Peipsimaa book: Peipsimaa. The Land and the People.

EST, ENG, RUS, 5000 pieces

  • Calendars, 10 000 copies (aim: to share web!)
infomaterials 2013
INFOMATERIALS 2013
  • Peipsimaa Events 2013 EST, ENG, RUS, LAT; 8000 pieces
  • Peipsimaapostcards 5000 pieces
  • Peipsimaa Reisipaun: tematic printed materials holiday in nature, cultural holiday and local food
  • Calendars

10 000pieces

domestic tourism 2012
DOMESTIC TOURISM 2012
  • Fairs: Tourest Tallinn, Maamess Tartu
  • Paricipated events: 10
  • Media: TV, radio,newspapers/magazines
domestic tourism 2013
DOMESTIC TOURISM 2013
  • Social media:
    • Facebook Peipsimaa & Peipsimaa Turism, almost 300 followes
    • Youtube: PeipsimaaTurism
  • Infomaterials
  • Tourism fairs:
    • 15.-17.02.Tourest;
    • 18.-20.04. Maamess
  • FAM for travel agencies
latvia 2013
LATVIA 2013
  • Tourism faid Balttour 08.-10.02.Riga, first time with Peipsimaa stand!
  • 5 broadcasts in Latvian TV about Peipsimaa
  • Promotion in magasine

& on-line Copes Lietas

  • Press-trip 2013
  • Web in latvian
russia
RUSSIA

2012

  • Web www.visitpeipsi.com in russian
  • Advertisement in Magazine

2013:

  • Promotion in TV, radio & in newspapers in Pskov 2013
  • Participating Hanseatic Days in Pskov

19.-21.07.2013 co-operation with South-Estonian Tourism Fund

  • Infoseminar OCT 2013 in St Petersburg
finland
FINLAND

2012

  • Mardilaat/Martin Markinat in Helsinki 24.11.-25.11.2012

2013

  • Advertisement Baltic Guide
  • Press-trip
  • web in finnish

www.visitpeipsi.com

others
OTHERS

Germany

  • Broadcast in ARD
  • Peipsimaa in Grüne Wochel in Berlin 18.-23.01.2013
  • Participating international hanseatic days in Germany in Herford 13.-16.06.

Spain Press-trip 23.-24.02.2013

Belorus Broadcast 2012

Poland Press-trip in Feb

co operation between stakeholders
CO-OPERATION BETWEEN STAKEHOLDERS
  • Peipsimaa Arengufoorum – info days 2012; 2013 autumn
  • Training for the Peipsimaa guides, spring 2013
  • Study tours - for Peipsimaa stakeholders
  • Training: local food
t nud
TÄNUD!

[email protected]

FB: Peipsimaa & Peipsimaa Turism

www.visitpeipsi.com

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