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New Media Management

New Media Management. State of the art for now. Overview. The philosophy of New Medi a Management in the Newhouse School. The complexity of the space. The imperative of technology. Get to the point. This is a ‘Do Not Walk’ sign. This car will hit you. DZH 7092. Select readings.

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New Media Management

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  1. New Media Management State of the art for now

  2. Overview • The philosophy of New Media Management in the Newhouse School. • The complexity of the space. • The imperative of technology.

  3. Get to the point.

  4. This is a ‘Do Not Walk’ sign

  5. This car will hit you • DZH 7092

  6. Select readings

  7. How to read a book • First pass, read the first sentence of each paragraph in a chapter; this will give you a sense of the direction the author is taking to prove his/her point. (10 minutes) • Ask yourself, what is the core issue s/he is dealing with? (10 minutes) • Think critically about assumptions and conclusions the author makes. Write a sentence to argue. (15 minutes) • Answer: What forces increase the probability of preventing/ensuring success? (20 minutes) • Read thoroughly for details and insight. Linger on the diagrams and derive a narrative. (120 minutes) • Jot down a prediction for what comes next. (5 minutes) • Total time: 3 hours

  8. The deliverables • Presentation of the core ideas • adhere to the Pareto Principle • discern the regulatory signals • One page summary of the core ideas. • Get to the point. • Write a well-formed critique/counter if you have it. Include a current example.

  9. Every Company is a Media Company • They communicate with their customers over multiple channels using many platforms. • They don’t have a mass, undifferentiated audience, and they have to discern their audience with data. • People have preferences and histories.

  10. There are large scale forces at play • Economics of long cycles • The life of capital. • There is a dynamic relationship between capital, scale, and innovation. • The legal / regulatory system’s role in economic viability. • The dynamics of digital networks. • The dynamics of networked disruptive enablers.

  11. The basics of the technology • The client-server technology stack • The Open Systems Interconnect (OSI) is composed of 7 layers: • Application Layer | dynamic data • Presentation layer | fixed data • Session Layer | enabled data • Transport Layer | tcp software • Network Layer | configured hardware (IP) • Data Link Layer | switches, bridges, ethernet • Physical Layer | servers, circuit boards • Order is crucial; each layer is made possible by the one below.

  12. Data generated in the stack

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