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New Media Management. State of the art for now. Overview. The philosophy of New Medi a Management in the Newhouse School. The complexity of the space. The imperative of technology. Get to the point. This is a ‘Do Not Walk’ sign. This car will hit you. DZH 7092. Select readings.

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new media management

New Media Management

State of the art for now

overview
Overview
  • The philosophy of New Media Management in the Newhouse School.
  • The complexity of the space.
  • The imperative of technology.
how to read a book
How to read a book
  • First pass, read the first sentence of each paragraph in a chapter; this will give you a sense of the direction the author is taking to prove his/her point. (10 minutes)
  • Ask yourself, what is the core issue s/he is dealing with? (10 minutes)
  • Think critically about assumptions and conclusions the author makes. Write a sentence to argue. (15 minutes)
  • Answer: What forces increase the probability of preventing/ensuring success? (20 minutes)
  • Read thoroughly for details and insight. Linger on the diagrams and derive a narrative. (120 minutes)
  • Jot down a prediction for what comes next. (5 minutes)
  • Total time: 3 hours
the deliverables
The deliverables
  • Presentation of the core ideas
    • adhere to the Pareto Principle
    • discern the regulatory signals
  • One page summary of the core ideas.
    • Get to the point.
    • Write a well-formed critique/counter if you have it. Include a current example.
every company is a medi a company
Every Company is a Media Company
  • They communicate with their customers over multiple channels using many platforms.
  • They don’t have a mass, undifferentiated audience, and they have to discern their audience with data.
  • People have preferences and histories.
there are large scale forces at play
There are large scale forces at play
  • Economics of long cycles
  • The life of capital.
  • There is a dynamic relationship between capital, scale, and innovation.
  • The legal / regulatory system’s role in economic viability.
  • The dynamics of digital networks.
  • The dynamics of networked disruptive enablers.
the basics of the technology
The basics of the technology
  • The client-server technology stack
  • The Open Systems Interconnect (OSI) is composed of 7 layers:
    • Application Layer | dynamic data
    • Presentation layer | fixed data
    • Session Layer | enabled data
    • Transport Layer | tcp software
    • Network Layer | configured hardware (IP)
    • Data Link Layer | switches, bridges, ethernet
    • Physical Layer | servers, circuit boards
  • Order is crucial; each layer is made possible by the one below.
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