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The CREATeam

The CREATeam. ANANYA. MAHADEVAN. BALARAJ. MOHIT. KAUSTUBH. DEVASHISH. IDEAS that struck us. Pickpocket resistant trousers. Detachable Heels. Full or Half sleeve shirts. THE PROBLEM. Customers need to be Sure about the Purity of the Mineral Water they buy because

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The CREATeam

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  1. The CREATeam ANANYA MAHADEVAN BALARAJ MOHIT KAUSTUBH DEVASHISH

  2. IDEAS that struck us Pickpocket resistant trousers Detachable Heels Full or Half sleeve shirts

  3. THE PROBLEM Customers need to be Sure about the Purity of the Mineral Water they buy because Nationwide, used mineral water bottles are being filled with tap water, resealed & sold.

  4. PAIN AREA • Packaged Bottles are resealed and sold. • Resale causes loss to the company. • Resealed bottles filled with tap water cause health problems.

  5. JUGAAD A Waythat will not influence the price IDEA: Provide the customer a purity measure

  6. “NO ULLU BANAOING”.

  7. What does the HAT say…???!!!

  8. The problem is that former sealing safety measures have failed. Every 7 out of 10 customers have bought a fake resealed bottle. Inbuilt capillary indicator, tin overleaf, color changing lid, holographic aluminum seal. Non reusable and non resealable holographic aluminum seal.

  9. Uneasy while opening, effort involved in hologram checking. Non resealable, symbol of purity, selling price nearly unaffected. Customer satisfaction with quality and purity. Service satisfaction to the producer. Trend setting in the industry.

  10. THE HOLOGRAM SEAL COMPANY HOLOGRAM Cuts in the film to ease peeling off Opening the seal damages the hologram

  11. THE NEW BOTTLE DESIGN CAP SEAL NECK

  12. Verifying the SEAL & HOLOGRAM

  13. Impact • AHealthy Customer. • Company Profits. • Fraudulent groups run out of business.

  14. Market Facts India • 99 Million bottles are used per annum. • 100 Companies • 424 Million litres of bottled water • valued at Rs. 2 Billion annually • Price of bottle is lies b/w Rs.12 - 20 Source: GITS4U.com

  15. Market Reaction Ready acceptance.(as per a survey conducted by CREATeam at IIT-D)

  16. Competition • Other companies have to adopt this solution or they will loose customers trust. • An ex. Hanes.

  17. FINANCIAL HELP

  18. For • Prototypes • Expert Advices • Having the design patented. • Travel expenditure of CREATeam for meetings , discussions during realization of the idea and it’s marketing. • Setting up manufacturing unit for these seals & caps for the companies. (in case company is not willing)

  19. Radio Broadcast • T.V. Commercials by Brand as well as Government • Newspapers • A catchy Jingle

  20. STRATEGIC HELP • To Ensure all registered companies used this sealing method • Commission set up to manage New Seal Regulations • Insert in minds of public that they accept bottles sealed only in this way. • Which company to start with sealing for maximum reach • Expert Advice

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