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Description<br>A new product, contact lenses for chickens, is to be introduced by a small firm formed to market the product. An entry strategy must be planned including price
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MARKET THE PRODUCT / TUTORIALOUTLET DOT COM Market the product FOR MORE CLASSES VISIT www.tutorialoutlet.com Description A new product, contact lenses for chickens, is to be introduced by a small firm formed to market the product. An entry strategy must be planned including price, sales force, size, and location. An important focus is analyzing and computing the economic benefit to farmers. Includes state-by-state chicken population data for planning a rollout sales program. Approaching Your Analysis You may find it useful to focus on the California market, at least initially You are to conduct a sensitivity analysis varying (a) price and (b) fixed cost as part of your justification for your recommendations Questions to Consider These questions are intended to help you inform your conclusion, make your case, and frame your action plan. You do not have to answer them directly in your assignment, but they may help you as you work on the case. What characteristics of the ODI contact lens are likely to make it appealing or unappealing to different types of chicken farmers? How will this innovation likely be adopted across the market? In what geographic areas should ODI focus its efforts? On what market segments (in addition to geographic) should ODI focus its efforts?
