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Bringing Case Discussions to Life: The Whip Interactive CD Case PowerPoint PPT Presentation

Bringing Case Discussions to Life: The Whip Interactive CD Case Professor Brian Wansink BusAdmin, AgEcon, & Advertising What do you mean, “Case Study”? They’re used to teach decision making “Here’s a scenario, what are you going to do?” Learn by “virtual” doing

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Bringing case discussions to life the whip interactive cd case l.jpg

Bringing Case Discussions to Life: The Whip Interactive CD Case

Professor Brian Wansink

BusAdmin, AgEcon, & Advertising


What do you mean case study l.jpg

What do you mean, “Case Study”?

They’re used to teach decision making

“Here’s a scenario, what are you going to do?”

Learn by “virtual” doing

There is often no one “right answer”

The focus is on process rather than content


Case studies advantages and disadvantages l.jpg

Case Studies: Advantages and Disadvantages

Advantages

They can motivate with real situations

They train people to think and communicate

Disadvantages

They can be overwhelming or boring (“20/20” cases)

They need discussion & interaction for full value

They can’t be used for distance learning


Phase 1 paper case wwhp fm the whip l.jpg

Phase 1. Paper Case: WWHP FM -- The “Whip”

A struggling new radio station in Farmer City, IL

“The best in blues, rock, country rock & bluegrass”

Lots of problems--> Mktg, acctg, econ, finance, ob

Wrote a paper case in 1998

27 meetings; 34 interviews; 15 months; 4 people

Took video footage

Practice tested in summer 1998

Ready for fall MBA courses


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Phase 1. Paper Case: Results

Used across 6 different classes with 200 MBAs in 9/98

Integrated: 6 different angles at the case

Paper version with video-taped interviews

Case was a big hit

Illini-grown

Small business in a cool industry

Video made it work


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Phase 2. Interactive CD-ROM

Interactive CD-Rom--> $5,900 ETB grant (12/98)

CD-based case

Embedded point-and-click interviews

--------------------------------------------------------------

Three questions to answer

--> with feedback!

Meet Your “Virtual MBA Team”

Real MBA students -- scripted advice


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Phase 2. Interactive CD-ROM: Objectives . . .

Offer a vivid, engaging, interactive learning tool

Promote Illinois Technology & Integrative Core

Showcase student talent, smarts, and character

Web-compatible

Use as a recruiting tool

Disseminate to other schools


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Phase 2. Interactive CD-ROM: Results

Ed Tech Grant for $5,900 --> Actual cost = $19,400

$6,200 from other sources; $7,300 from BW

Burned 300 CDs ($4.70/apiece)

1 CD per team of 4 MBAs

“Use and return” policy

Great student feedback (see Daily Illini story)

Great professor feedback

Ultimate Dream . . .


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Ultimate Dream

It’s amazing what they’re doing with educational technology at Illinois.

This Whip case is a great example. It leverages interactive technology and goes over really big with the students.

It’s even starting to be used in other schools.


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Phase 3. Web version

Web version

Mary Ellen Micheal --> Hassan Aref --> Lanny Arvan --> CET

Increase the interactivity

Modify it for distance learning

Develop an interactive teaching note for all courses

Mini-version for program and tech promotion purposes

Channels of Distribution

Distance learning programs?

Textbooks?


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Phase 3. Web version:Next Steps in Dissemination

How can we promote the Illinois Ed Tech advantage?

How can we disseminate this widely?

What are sources of funding exist?

What distance learning programs could use this?


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Special Thanks

Case Team

Stephen Cheng (MBA 1999) --> Developer

Adam Brasel & Kyle Harimoto --> Co-authors

Actors, play-testers, brain-stormers

Illinois MBA program

Lanny Arvan & CET

ETB and its committee members

A lesson on gambling . . .


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