Increasing Ticket Sales to NCAA 1 st and 2 nd Round Tourney at the Cintas Center Goal Identify marketing strategies to help increase ticket sales for the Women’s NCAA 1 st and 2 nd round games at the Cintas Center. Target Market XU students, faculty and staff XU basketball fans
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Increasing Ticket Sales to NCAA 1st and 2nd Round Tourney at the Cintas Center
Lack of awareness
Lack of interest
Future ticket buyers