increasing ticket sales to ncaa 1 st and 2 nd round tourney at the cintas center
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Increasing Ticket Sales to NCAA 1 st and 2 nd Round Tourney at the Cintas Center

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WBBXUTICKETS - PowerPoint PPT Presentation


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Increasing Ticket Sales to NCAA 1 st and 2 nd Round Tourney at the Cintas Center Goal Identify marketing strategies to help increase ticket sales for the Women’s NCAA 1 st and 2 nd round games at the Cintas Center. Target Market XU students, faculty and staff XU basketball fans

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Presentation Transcript
slide2
Goal
  • Identify marketing strategies to help increase ticket sales for the Women’s NCAA 1st and 2nd round games at the Cintas Center.
target market
Target Market
  • XU students, faculty and staff
  • XU basketball fans
  • Girls basketball players
  • XU alumni
  • General basketball fans
slide4
Strengths

NCAA tourney

Cintas Center

Potentially XU

Weaknesses

Women’s Basketball

Lack of awareness

Lack of interest

Budget

Opportunities

Increase exposure

Future ticket buyers

Threats

Men’s Tourney

SWOT
marketing strategies
Marketing Strategies
  • Target Students, Parents, Faculty and Staff
  • Cintas Center
  • Target youth basketball teams
  • Fan Fest
students parents faculty
Students/Parents/Faculty
  • Campus Fliers and Postcards
  • Mailing to Parents/Alumni
  • Giveaway Promotion
cintas center
Cintas Center
  • Concourse Marketing
    • Increase tables around concourses with available information
    • Flyers/Posters throughout arena
  • Arena Marketing
    • Place ad on court side video board during both men’s and women’s games
    • Increased signage as event nears.
local girls basketball teams
Local Girls Basketball Teams
  • Informational Packets mailed to coaches and athletic directors at local schools
  • Target Boosters at local schools.
fan fest
Fan Fest
  • Benefits
    • Gain free publicity
    • Improve atmosphere at 2010 event
    • Retain customers for 2011 event
fan fest activities
Fan Fest Activities
  • Basketball contests
  • Prizes and Giveaways of XU gear
  • Food and Drink
  • Potentially meet former players or current team members
publicity
Publicity
  • Partner with former XU player who has charity.
  • Radio
    • 1360 Homer/WLW
  • TV
    • Chris Mack
ad