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Things You Need to Know about the GQ iPhone App in 10 Minutes - PowerPoint PPT Presentation


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10. Things You Need to Know about the GQ iPhone App in 10 Minutes. Michael Hainey, GQ Jamie Pallot, Condé Nast Digital. 1. How It Works. 2. How We Worked. 3. What They Did. Downloads: 6,781 (Dec); 15,112 (Jan) Sessions/User: 4.65 Time spent/session: 19 mins

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10

Things You Need to Know about the GQ iPhone App in 10 Minutes

Michael Hainey, GQ

Jamie Pallot, Condé Nast Digital


1

How It Works


2

How We Worked


3

What They Did


  • Downloads: 6,781 (Dec); 15,112 (Jan)

  • Sessions/User: 4.65

  • Time spent/session: 19 mins

  • Time Spent/Unique: 89 mins


4

What They Said



5

What We Took Away



6

Follow the Leader



7 already familiar

Use What You Got



8 already familiar

The People Will Pay



9 already familiar

We’re Ready for Big Brother



MEMO already familiar

TO: Michael Hainey, Jamie PallotFROM: Maurie Perl, SVP, Chief Communications OfficerDATE: 3/12/10RE: CooperationMichael, Jamie: I’ve been discussing this with senior management, and we feel the best way to communicate the close working relationship between print and digital at Conde Nast is for you two to embrace on stage. I believe the term is “hug it out.”Hope you’re both OK with this. If not – deal with it.Best,Maurie


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