The Ethical Connection:. Public Relations & Journalism. Public Relations & Journalism. Different but much in common Major emphasis on writing Gathering information, synthesizing Interviewing Using the channels of mass media, including the Internet Ethical values.
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- No mandatory period of apprenticeship
“Journalists should (1) refuse gifts, favors, fees, free travel and special treatment, and shun secondary employment, political involvement, public office, and service in a community organizations if they compromise journalistic integrity, and (2) deny favored treatment to advertisers and special interests and resist their pressure to influence news coverage.”