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Alistair Edwards. Some facts. Every web page has a unique address(URL) www.something.somewhere/possiblymore URLs are akin to Unix pathnames. Three ways of specifying a URL. Click on a link Click here for more information Type in Obtain from a search engine

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Some facts
Some facts

  • Every web page has a unique address(URL)

    www.something.somewhere/possiblymore

  • URLs are akin to Unix pathnames


Three ways of specifying a url
Three ways of specifying a URL

  • Click on a link

    • Click here for more information

  • Type in

  • Obtain from a search engine

    • really a combination of the above


Click on a link
Click on a link

  • Not a problem

    • Messy details are hidden

      Click here for details

      <A HREF=“http://www.cs.york.ac.uk/~alistair/index.html”>Click here</A> for details


Type in
Type in

  • The starting point

  • Where to get the URL from?

    • Memory

    • Imagination

    • Search engine



Billboards
Billboards

  • Football grounds

    • dcfc.com

    • sportal.com

    • Carling.com

      • fa-carling.com?


Cheap publicity
Cheap publicity?

  • Almost unlimited information

  • …if you can get people to your home page

    • remember the URL

    • guess it

    • Want to go to it


Branding can help
Branding can help

  • www.ferrari.com

  • www.magellan.com



New tlds do not help
New TLDs do not help

.BIZ - for businesses

.INFO - for any website

.PRO - for professionals (doctors, lawyers, accountants)

.AERO - for airlines

.COOP - for non-profit cooperatives

.MUSEUM - for museums

.NAME - for personal websites



Concatenating words
Concatenating words

  • www.thespuriergatecentre.com

  • D & A construction

    • dandaconstruction.com

      • but at least I remembered it


Www 3bp com
www.3bp.com

  • ‘Because all the good ones have already gone’

  • Amazon, Yahoo,…


Working with the current system
Working with the current system

  • Problems devising URLs

  • Limitations of searching


Problems with urls need for uniqueness
Problems with URLs: Need for uniqueness

  • All the good, simple single words are taken

  • Need more words to be specific

  • How to make them memorable?

  • How to separate words?


Lack of redundancy

Unlike postal addresses:

Department of Computer Studies

University of Work

York

404:

www.cs.work.ac.uk

Lack of redundancy


More words how to separate
More words - how to separate?

  • Cannot use dot

    • unlike email addresses

      [email protected]

      www.bbc.co.uk/radio4/hometruths

      Underscore?

      Capitals

      web is case-insensitive


How to choose urls that are
How to choose URLs that are

  • unique

  • easy to remember

  • ‘enticing’

  • easy to guess(?)


The magellan solution
The Magellan solution?

  • Use common names as directories?

    • requires regulation


Limitations of search engines
Limitations of search engines

  • Overload

    • too many hits

  • Awkward interfaces for refined queries

  • Out-of-date links


Searching the wet n wild problem
Searching: the ‘wet ’n’ wild problem’

  • 1 Wet 'n Wild - The recognized leader in family water fun!with parks in Orlando, Las Vegas, Cancun

    • Mexico and Brazil offers the largest variety of world class pulse-pounding multi-passenger rides.

    • http://www.wetnwild.com/

  • 2 Wet 'n Wild - waterskien wakeboard outdoor bedrijfsfeest

    • Wet 'n Wild, waterski, foods & fun. Is een unieke combinatie van waterskiën, wakeboarden strand een Amerikaans Beach-house, spanning, lol gezelligheid en een hoog party gehalte midden in de...

    • http://www.wetnwild.nl/

  • 3 Wet 'n Wild Women; naked sexy girls in water erotica

    • wild hot women getting wet for sex erotica porn

    • http://www.water-girls.com/wet/


Searching partial solution
Searching: partial solution

  • Better methods of searching


Any ideas
Any ideas?

  • Better ways of working with the current system?

  • A better naming system?


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