Diversity. Awareness. Why?? Demographic reality Multicultural Policy – State/Cth/Local Good Practice Legal Obligations – eg. Anti Discrimination legislation. Providing a Service In A Culturally Diverse Society.
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Multicultural Policy – State/Cth/Local
Legal Obligations – eg. Anti Discrimination legislationProviding a Service In A Culturally Diverse Society
Communication – language barriers, interpreters, non verbal communication
Taking cultural factors into account in providing services – what is ‘culture’/what does ‘culturally appropriate mean’
Administrative and procedural problems – slower pace when interpreters are used/budgets/planning
Knowledge and understanding of the library system – previous experiences/expectations impact
6 Specific issues for refugees/torture and trauma survivorsWhy Do It? Because Diversity Impacts…..
If we could shrink the Earth\'s population to a village of precisely 100 people, with all existing human ratios remaining the same, it would look like this:
• 57 Asians
• 21 Europeans
• 14 from the Western Hemisphere (north and south)
• 8 Africans
• 51 would female, 49 would be male
• 70 would be non-white, 30 white
• 50 would be non-Christian, 30 Christian
• 50% of the entire world\'s wealth would be in the hands of only 6 people and all 6 would be citizens of the United States
• 80 would live in substandard housing
• 70 would be unable to read
• 50 would suffer from malnutrition
• One would be near death
• One would be near birth
• Only one would have a college education
• One would own a computer
43% were either born overseas or had at least one parent born overseas. This represents just over eight million Australians
Over 200 languages were spoken, with the most common being English, Italian, Greek, Cantonese, Arabic, Vietnamese and Mandarin.
(HAVING WORKED OUT WHAT WE KNOW, WHAT WE NEED TOKNOW AND WHAT OUR WILLINGNESS IS TO DO SOMETHINGABOUT THE ISSUES, CHOOSING TO ACT ON THAT INFORMATION)
Famous Global Marketing Mistakes (cont)
5. When Gerber started selling baby food in Africa, they used the same packaging as in the US, with the smiling baby on the label. Later they learned that in Africa, companies routinely put pictures on the labels of what\'s inside, since many people can\'t read.
6. Colgate introduced a toothpaste in France called Cue, the name of a notorious porno magazine.
7. Pepsi\'s "Come Alive With the Pepsi Generation" translated into "Pepsi Brings Your Ancestors Back From the Grave" in Chinese.
8. The Coca-Cola name in China was first read as "Kekoukela", meaning "Bite the wax tadpole" or "female horse stuffed with wax", depending on the dialect. Coke then researched 40,000 characters to find a phonetic equivalent "kokou kole", translating into "happiness in the mouth."
9. Frank Perdue\'s chicken slogan, "It takes a strong man to make a tender chicken" was translated into Spanish as "it takes an aroused man to make a chicken affectionate."
Differences between migrant and refugee communities
Current government terminology: CALD/NESB
History of the community/settlement
Determine the type and range of services and resources required
- access issues – barriers to library services
- understanding of concepts etc
Provide appropriate signage to facilities, resources etc
Cross cultural training for staff/managersSUMMARY: Providing Appropriate and Accessible Library Services
Ensure Collection reflects the needs of the multicultural community
Promote resources across the community – develop promotion and advertising strategies
Consult with Local Communities re Needs
- importance of building relationshipsSUMMARY: Providing Appropriate and Accessible Library Services
Using appropriate ‘language’
Getting naming systems right
identifying key stakeholders
observing appropriate protocols
understanding preferred communication channels
Are ‘meetings’ the best way to proceed
Importance of face to face for many communities
Be cognisant of indirect communication
establishing the parametersBuilding a Relationship