Personal Marketing: A Strategy for Marketing Programs to Diverse Audiences Dallas L. Holmes, USU Extension Adapted from an article by Lisa A. Guion, Florida State University Cooperative Extension Marketing Techniques
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Dallas L. Holmes, USU Extension
Adapted from an article by Lisa A. Guion, Florida State University Cooperative Extension
“In extension, a program’s success depends on the level of involvement from the target audience and their participation in the program. In order to make your program a success, it is crucial for you to reach out to your target audience effectively. Marketing is one of the key ways by which Extension educators engage and inform their target audiences of educational programs, events, and other opportunities for involvement.”
--Lisa A. Guion