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Creative Ideas And Promotions For Wheel Of Fortune. Presented To: Chris Rooke King World Inc. Presented By : Rufus Moore Spark Network Services Regional Sales Manager October 18, 2006. Benefits of Mobile Promotions. USA Wireless subscribers as of October 16, 2006 = 225,296,697.

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Creative Ideas And Promotions For Wheel Of Fortune

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Creative ideas and promotions for wheel of fortune

Creative Ideas And Promotions For Wheel Of Fortune

Presented To: Chris Rooke

King World Inc.

Presented By: Rufus Moore

Spark Network Services

Regional Sales Manager

October 18, 2006


Benefits of mobile promotions

Benefits of Mobile Promotions

  • USA Wireless subscribers as of October 16, 2006 = 225,296,697.

  • US market for downloadable mobile content was $1.2 Billion in 2005.

  • 35.9 million USA mobile users have used a premium short code. In 2003, only 9 million had used them.

  • Results are immediate and directly traceable.

  • With Mobile promotions, you know “exactly” what you pay for.

  • Over 105 million cell phones have sent a text message.


Mission statement

Mission Statement

  • Our mission is to provide King World with interactive mobile marketing text messaging promotions that increase brand awareness and audience participation for Wheel of Fortune.


Win your fortune contest

Win Your Fortune Contest

“Audience Participation Will Go Through The Roof With This Promotion”


Wheel tones

Wheel Tones

“Give Wheel of Fortune a Walking Billboard in the pockets of millions of Wheel Watchers.”


Wheel wire

Wheel Wire

“Keep In Touch With Your Most Loyal Viewers.”


Making good use of technology

Making Good Use Of Technology

  • “Text To Screen” - Immediate Audience Participation that automatically displays incoming texts on the television screen on a national or local basis.


Back end database marketing

Back-End Database Marketing


Formula for success

Formula For Success

  • A+B=C

    Establishing the Database + Ongoing Promotion = Successful Campaign

    Win Your Fortune + Wheel Wire = Increased Ratings


Sell product merchandise

Sell Product Merchandise

  • Barcodes - Have fans use mobile phone for ticket purchasing and retail store discounts.


Promote other king world programs

Promote Other King World Programs


Sell online merchandise

Sell Online Merchandise


Increase viewer ratings

Increase Viewer Ratings


Our television customers

Our Television Customers


Why spark network services

Why Spark Network Services?

  • Experience - 18 years of successfully providing Non- Traditional Revenue to media

  • Knowledge - All of our sales team have backgrounds in the media. We understand your business.

  • Technology - Six year veterans in interactive text promotions.

  • Complete Package - One of the few American companies that can offer both cell phone and landline access to satisfy all demographics of Wheel Watchers.


Conclusion

Conclusion

“The Most Powerful promotional medium ever invented”

-The New York Times


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