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Managing Effective Seat Belt Programs Phil Haseltine Automotive Coalition for Traffic Safety September 14, 2004 The Importance of Buckling Up Increasing safety belt use is the single most effective short-term way to significantly reduce deaths and injuries from traffic crashes.

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Managing effective seat belt programs l.jpg

Managing Effective Seat Belt Programs

Phil Haseltine

Automotive Coalition for Traffic Safety

September 14, 2004


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The Importance of Buckling Up

Increasing safety belt use is the single most effective short-term way to significantly reduce deaths and injuries from traffic crashes.


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Essential Components of Effective Belt Use Programs

Uniform Policies

Consistently Applied

Meaningful Penalties


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2001 Seat Belt Summit

  • 45 of the nation’s leading authorities on restraint use.

  • 6 strategies to pursue and 1 to avoid.


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Strategy 1

Eliminate secondary enforcement provisions in state laws.


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Strategy 2

Laws should cover all vehicle occupants and provide for meaningful penalties.


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Strategy 3

High visibility enforcement programs supported by paid advertising and earned media.


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Strategy 4

Implement effective diversity strategies and professional enforcement practices to eliminate racial profiling while increasing belt use.


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Strategy 5

Develop and install effective vehicle systems to induce belt use.


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Strategy 6

Provide states with long term stable federal highway safety funding.


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Strategies to Avoid

  • TV, radio or print public service campaigns, catchy slogans and promotional materials unless they are specifically integrated with enforcement activities.

  • 30 years of experience shows that education, alone, doesn’t increase belt use.


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Applicability

State laws

Military programs

Private employer programs


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The Target Audience:What Do Part Time and Non-Users Think About Seat Belts?

ACTS 2000 nationwide telephone survey

Self-described part time or non-users

Licensed drivers age 16 or older





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Using Technology to Induce Higher Seat Belt Use injuries?

  • A 2003 TRB study concluded that new technologies can increase belt use without being overly intrusive.

  • Current law limits NHTSA requirement for reminders to eight continuous seconds.

  • Interlocks cannot be required.


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Ford BeltMinder System injuries?

  • Uses intermittent chimes and lights for up to 5 minutes.

  • Phased in for drivers MY 2000 to 2002.

  • Phasing in RF passenger starting in MY 2003.

  • IIHS evaluation found 76% vs. 71% usage.


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Other Reminder Systems injuries?

  • Speed-based intensity systems

  • NHTSA is urging automakers to develop voluntary approaches

  • Aftermarket interlocks have high cost-limited market


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GM Belt Reminder Protocol injuries?

Currently Implemented on 2005 Full Size Truck

Time in seconds

t=0 is ignition

113

368

360

380

435

0

8

20

75

105

125

180

Quiet

30sec

Quiet

(180 sec.)

FMVSS 208

GM’s Seat Belt Reminder Protocol

8 seconds of chime and solid light (FMVSS 208)

12 seconds of solid light

55 seconds of flashing light

Note:

2nd and 3rd iterations of reminder only enabled when vehicle speed >/= 5mph.

All warning functions stop when belts are buckled.



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Summary Brighter

  • Sound policies that are uniformly enforced and have meaningful penalties are essential to achieving and maintaining high seat belt use.

  • Vehicle technologies can help achieve high usage rates.

  • The folks who pay attention to educational messages are already buckling up.


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Contact Information Brighter

Phil Haseltine

Automotive Coalition for Traffic Safety

703.243.7501

[email protected]


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