Wellness adventure 24 03 09 at l.jpg
This presentation is the property of its rightful owner.
Sponsored Links
1 / 12

Wellness & Adventure 24.03.09 /AT PowerPoint PPT Presentation

Wellness & Adventure 24.03.09 /AT Wellness Wellness…in many forms and shapes Understanding wellness Typology of wellness hotels Wellness segments: a Swiss and a US study Adventure Examples and characteristics Play-risk-insight understanding Evaluation Wellness = Hedonisme

Download Presentation

Wellness & Adventure 24.03.09 /AT

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Wellness adventure 24 03 09 at l.jpg

Wellness & Adventure24.03.09 /AT

  • Wellness

    • Wellness…in many forms and shapes

    • Understanding wellness

    • Typology of wellness hotels

    • Wellness segments: a Swiss and a US study

  • Adventure

    • Examples and characteristics

    • Play-risk-insight understanding

  • Evaluation


Wellness hedonisme l.jpg

Wellness = Hedonisme

  • striving for personal pleasure

  • priority to oneself, not one’s social groups

  • a consequence of a controlled / regulated life – need for escape

  • Wellness = pleasure without any efforts

    • relaxation & self-absorption

  • Well-being = pleasure with efforts

    • learning & development


Slide3 l.jpg

Social contact

Mind: mental

activity/education

Body:

physical

fitness/

beauty

care

Self-

responsibility

Health:

nutrition/

diet

Relaxation:

rest/meditation

Environmental

sensitivity

Mueller & Kaufmann 2001 p.6


Slide4 l.jpg

Typology of wellness hotels

Mueller & Kaufmann 2001 p.13


Slide5 l.jpg

Typology of wellness segments

Mueller & Kaufmann 2001 p.15


Wellness segment profile monteson singer 2004 l.jpg

Wellness segment profile(Monteson & Singer 2004)

  • from exerciser (1992) to hedonist (1997/2003)

  • from middle aged women to younger / middle aged women

  • from housewives to career women

  • from longer to shorter stays

  • More than 70% are women

  • Preferences: massage, facial treatment & manicure

  • Motives: emotional rather than physical

    • pampering rather than fitness - relaxation / beauty

    • more not better if it endangers relaxation

    • memorable sense experiences - momentary escape


Adventure tourism l.jpg

Adventure tourism

  • adventure tourism = sport & nature based experiences

  • adventure = uncertainty about outcome

  • Wish for contrast to secure, urban lifestyle… but urban habitus is brought along

  • Physical and psychological challenge – seeking one’s limits


Adventure tourism8 l.jpg

Adventure tourism

  • Target group: prim. men, 30-50 years, ”white, educated, middle-class”, high disponsable income, ”the more adventurous, the more expensive”

  • Adventure tourism often discussed as:

    • Seeking risk – end in itself

    • Seeking insight – through risk

  • Gyimóthy & Mykletun: Play

    • Challenge, ability to concentrate, to cope with uncertainty, to follow rules


Slide9 l.jpg

Play

Insight

Risk

(Gyimóthy & Mykletun 2004)


Referencer l.jpg

Referencer

  • Rojek C, (1995): Decentring Leisure. Rethinking Leisure Theory. London: Sage.

  • Monteson P. & Singer J. (2004). Marketing a resort-based spa. Journal of Vacation Marketing. 10. 3. pp.282-287.

  • Thessa Jensen, Institute for Communication, AAU, http://personprofil.aau.dk/Profil/103761 - wellness vs. well-being


Exam market market communication in tourism l.jpg

Exam – Market & Market Communication in Tourism

  • Set, take-home 7 days assignment

  • Individually written, internally evaluated

  • Based on 7th & 8th semester course material

  • 3-5 questions + case material

  • Max 15 pages (2400 type units)

  • Time: 2-9 June. Pick up assignment electronically. Hand in two copies to secretary


7 day assignment evaluation criteria l.jpg

7-day assignment - evaluation criteria

  • demonstrate independence (critical reflection towards theory + case)

  • analytic skills (using theories on case)

  • creativity (alternative/new angles are welcome)

  • through incorporation of relevant theory and relevant empirical examples (perspectives to other cases)

  • well-founded and articulate (argumentation is important)


  • Login