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WHAT IS IPL??? Is It ….. Indian Premier League ? No …. It Is ….. Indian Paise/Political League. Presented By, Subham Kumar. IB/04/49. INSIDE THE PRESENTATION… Source. An Overview. Issues and Controversies. IPL and Economy. Franchisee Earnings (2009). SWOT Analysis. Conclusion.

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WHAT IS IPL???

Is It …..

Indian Premier League ?

No….

It Is …..

Indian Paise/Political League.

Presented By,

Subham Kumar.

IB/04/49.


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INSIDE THE PRESENTATION…

  • Source.

  • An Overview.

  • Issues and Controversies.

  • IPL and Economy.

  • Franchisee Earnings (2009).

  • SWOT Analysis.

  • Conclusion.


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February 2010

Issue – III

Vol. - 4

Source…


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An Overview

  • It also known as DLF Indian Premier League.

  • Chaired by the BCCI Vice President Lalit Modi.

  • The winning bidders for the eight franchises were announced on 24th Jan, 2008.

  • The first players auction were held on 20th Feb, 2008.

  • Aim of BCCI is to earn $1.6 Billion in 5 to 10 years.

  • 40% of revenue will go to IPL itself, 54% to franchises and 6% as prize money. (until 2017).

  • After 2017 Share of IPL will be 50%, Franchises – 45% and 5% to prize money.

  • Aggregate investment for IPL season 3 is Rs. 3500 Crore.



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Issues and Controversies...

  • BCCI requested that the signed players should always be available to their country for International tours, but it has been rejected by ICC.

  • Conflicts with : -

    • ECB (England and Wales Cricket Board).

    • CA (Cricket Australia).

    • PCB (Pakistan Cricket Board).

  • Indian Government distances itself from IPL.

  • Racism attack in Australia.

  • Participation of Pakistan Players.

  • Telangana agitation.


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IPL & Economy

  • IPL is also contributing in Indian Economy as Govt. of India is to earn Rs. 200 Crore as taxes from IPL3 by TDS.




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Conclusion

  • It could be seem that IPL is of course Indian Paise League, because many Business Tycoons are involved in it.

  • It is an effective platform for advertising the product internationally.

  • There is a huge opportunity for merchandising e.g. sales of shirts, credit cards etc. Grounds can also sell refreshments and other services during the games.

  • Since it has a large potential mass audience, IPL is very attractive as a marketing communications opportunity, especially for advertisers and sponsors.

  • It is only a Business which till now is not in loss.

  • Many new mobile phones launched there products ad in this season of IPL like Videocon, Micromax, Lava, INQ, Lemon etc.



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