Have you have been to the puyallup fair
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Have you have been to The Puyallup Fair? PowerPoint PPT Presentation

Have you have been to The Puyallup Fair?. Background. Originated as the Western Washington Fair Initial use as Animal/Agricultural Exhibits Attendance Importance for Growth Annual Themes 2007 “Happy is Good”. Industry Detail .

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Have you have been to The Puyallup Fair?

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Have you have been to the puyallup fair

Have you have been to

The Puyallup Fair?


Background

Background

  • Originated as the Western Washington Fair

  • Initial use as Animal/Agricultural Exhibits

  • Attendance Importance for Growth

  • Annual Themes

    • 2007 “Happy is Good”


Industry detail

Industry Detail

A periodic exhibition, of entertainment, a gathering of buyers and sellers, and charitable events

  • Amusement Park Rides

  • Entertainment

    • Free Entertainment

    • Concerts

    • Ethnic

  • Fast Food

  • Exhibits

    • Education Building

    • Floral Building

    • Home Arts

    • Hobby Hall

  • Animal Exhibits

    • Rodeo

  • Agriculture Show


Target market

Target Market

  • Full Coverage Strategy

    • Family oriented

  • Target Audience: Ages 16-25 years of age

  • Generation Y

    • How they affect The Fair


Problem

Problem

  • Age groups at The Fair

    • 13-18 years of age (17%)

    • 19-24 years of age (12%)

  • Utilization of Marketing Opportunities


Have you have been to the puyallup fair

Does this appeal to ages 16-25?


Campaign objective

Campaign Objective

  • Objective: Increase attendance and awareness in the 16-25 age group

  • High School and College Night

    • Artist Selection

    • Battle of the Bands

    • Advertising Methods


Modern poster art

Modern Poster Art

  • Dark and Messy

  • “Seattle Sound”

  • Artwork Relates to

    Musical Mood

  • Eye-catching


Media placement

Media Placement

  • Print

  • Press Release

  • Media (technology advancement)

    • Commercial

  • Internet


Measuring success

Measuring Success

  • Fair Attendance

    • Ticket Sales

    • Incentives

  • Awareness

    • Facebook

    • Email Subscriptions

    • Click Rates

    • Surveys


Limitations

Limitations

  • Reputation

  • Date/Schedule

  • Weather Conditions

  • In cooperation to Change

  • Economic Factors

  • Inaccurate Information


Additional suggestions

Additional Suggestions

  • Car Show

  • Reimplementation of the Teen Advisory Board

  • Mascot

    • Emotional Connection

    • Merchandise

  • Debit Cards


Have you have been to the puyallup fair

Any Questions?


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