Finding a Niche and Developing a Unique Selling Proposition.
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“Most small-business owners dive into their niches because they love the product or service they provide. The annals of small business are filled with the tales of founders who cared so deeply about their product or service that they subsequently decided to make it their life’s work so they could enjoy getting up in the morning again.” - our text
In biological terms, a “niche” is defined as a small ecological space in which an animal can find ample resources to survive, with few predators or competitors.
A niche can also be a place that has not seen a kind of animal before. The island of Mauritius, for thousands of years, saw no humans, rats, or other kinds of ground-dwelling predators. A breed of flightless bird evolved to take advantage of the safe, food-rich niche on the ground that other birds had neglected.
This bird was the dodo.
Value Chains are a visual depiction of an industry from producer to consumer. Coffee business:
Farmer > Wholesaler > Roaster > Retailer > Customer
So what are some possible places where we could enter the value chain?
It’s what makes us stand out from competitors within our niche.
The search for a niche is connected to the “unique Selling Proposition” because often it is the USP that provides the feature that makes us different or unique; that lets us slip into an existing niche easier, or that helps create a whole new niche.