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Discount and loyalty management Fuel cards Self-service terminals for gas stations. EPS Services Presentation. Contents. About us Discount and loyalty management solution Fuel cards Self service terminals for gas stations. About us.

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Discount and loyalty management fuel cards self service terminals for gas stations l.jpg

Discount and loyalty management

Fuel cards

Self-service terminals for gas stations

EPS Services Presentation


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Contents

  • About us

  • Discount and loyalty management solution

  • Fuel cards

  • Self service terminals for gas stations


About us l.jpg

About us

  • EPS LT, JSC offers electronic payment systems and solutions to their clients. The company has a lot of experience in developing and installing banks’ electronic service solutions, loyalty systems and other unique electronic products.

  • Currently EPS LT, JSC provides electronic services and products and cooperates with partners in Lithuania, Latvia, Estonia, Belarus and Ukraine.

  • EPS LT, JSC was established in 2009 after the reorganization of JSC “Elektroninės mokėjmo sistemos”

  • Our clients – leaders of their segments: MAXIMA, RIMI, Lukoil, and many others.


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Discount and loyalty management solution


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Discount and loyalty management

Why should you need it?

  • It is much cheaper to maintain and old customer, that to attract a new one

  • Deployment of discount and loyalty solution increases customers average receipt sum

  • Knowledge of customers habits leads to more efficient direct personal marketing


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Discount and loyalty management

What does it enable you to accomplish?

  • Effectively manage, control and plan loyalty programs of your company

  • Provide fast and automatic service to the clients based on set discount and loyalty parameters

  • Possibility to organize loyalty promotions together with partners

  • Gather and provide in-depth analysis of Loyalty Operations


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Discount and loyalty management

Functionality


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Discount and loyalty management

Grouping of cards:

  • Cards are grouped according to their prefix

  • Each group can be configured for online authorization

  • Partner cards can be easily added


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Discount and loyalty management

Station management:

  • Fuel stations can be grouped for easier administration

  • Each group can have individual loyalty rules

  • Individual stations can be assigned to multiple groups


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Discount and loyalty management

Discount parameter management:

  • One set of parameters covers all points-of-sale

  • Several sets of parameters can be planned in advance

  • Full history of used parameters are available for analysis


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Discount and loyalty management

Discount scheme: BASIC

  • Fixed discount for fuel and car wash

  • Each card group can have different discount settings

  • Works in offline mode


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Discount and loyalty management

Discount scheme: ADDITIONAL

  • Additional discount per individual fuel type

  • Different configuration for any combination of card group and gas station

  • Works in offline mode


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Discount and loyalty management

Discount scheme: SPECIAL PRICE

  • Additional discount for any product

  • Configurable per card group

  • Works in offline mode


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Discount and loyalty management

Discount scheme: ACCUMULATIVE

  • Discount for fuel and carwash (per card group), that depends on previous month’s usage

  • Special discount applied in offline mode


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Discount and loyalty management

Discount scheme: PARTNER

  • Partner’s loyalty system can be integrated to gain additional value

  • Accumulated points on partners card can be redeemed in your system, with different usage coefficient


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Discount and loyalty management

  • Additional marketing text can be printed on each receipt

  • Text can be different for any combination card group and gas station.


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Discount and loyalty management

Multi-partner loyalty card system

A single card uniting different sectors of the economy that provides possibility to companies-participants promote their services and reward their loyal customers


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Discount and loyalty management

A singleloyaltycardunitingdifferentparticipants:

  • Supermarketchains

  • Petrolstations

  • Pharmacies

  • Domesticelectricappliancestores

  • Gyms

  • Clothingshops

  • Clubs, cafes, hotels

  • Auto servicechains

  • Travelagencies

  • Aircarriers


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Discount and loyalty management

Strengths of multi-partner loyalty card system:

  • Attractive idea to customer

  • Open system to enroll new participants

  • Synergies from co-operation

  • Marketing co-operation

  • Brand promotion

  • Funds saving

  • Development of the internal interests of companies

  • Joint customer data collection, sharing and analysis

  • Greater customer participation

  • Unified web portal


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All participants use same SINGLE loyalty system

Discount and loyalty management

Models of multi-partner card loyalty solutions

MANY independent loyalty programs controlled by each participant operated by 1 system


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New participants are added to unified loyalty card

Loyalty cards of new participants becomes a part of

existing loyalty program

Discount and loyalty management

  • Transformation from mono to coalition loyalty

Outcomes:

+ Increased number of loyalty program users

+ Increased brand recognition

+ Customer satisfaction

- More complex system administration

- Different participant needs


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C

E

C

E

Loyalty system 1

Loyalty system 5

A

E

Loyalty card

Loyalty system 2

A

Loyalty system 4

Loyalty system 3

D

B

D

Discount and loyalty management

Coalition loyalty


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Discount and loyalty management

  • Card Distribution channels

    • Participants’ stores

    • Order via internet

    • Public distribution

  • Communication channels:

    • Receipt

      • Information is printed on the receipt

    • Internet

      • Customer can check his loyalty status via internet

    • E-mail and SMS

      • Customer can be informed on special occasion


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Discount and loyalty management

Coresystemparts

  • Transactioncollectioninterfaces – transaction data gatheringfrom POS, billingsystems, retail data warehouses, etc.

  • Data processingunit - transactionprocessing, bonusaccountissuing, etc.

  • Businesslogics module – bonuscalculationandredemptionrules, inter-participantclearing, settlement.

  • Businessanalytics - reporting, data warehousing

  • Management & Administrationunit – promotionssetupandactivation.


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Discount and loyalty management

MONO LOYALTY SYSTEM –owned and operated by one participant

Maintained and managed

by Operator (Participant)


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Discount and loyalty management

MULTI PARTNER LOYALTY SYSTEM –owned and operated by one operator managed by each participant separately

Maintained by Operator

Managed by each Participant individually


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Discount and loyalty management

Questions?


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Fuel cards


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Fuel cards

What are the benefits? (1/1)

  • All-in-one solution from single service provider

  • Unified and flexible system for quick and painless integration of new standards

  • Implements international safety standards and best practices – reducing the possibility of fraud

  • Increased real-time monitoring of debt

  • Attractive and flexible discounts mechanisms

  • Automatic invoice generation and distribution

  • Web-based self-service interface for customers

  • Implementation experience and many years of service solutions to the largest network of petrol stations in the Baltic countries


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Fuel cards

What are the benefits? (2/2)

  • A fully functional system can be rolled-out within 4 weeks

  • Serve over 750'000 transactions per month

  • Reducing the number of debt from 11% to 2%

  • Improved loyalty system – increase customer base up to 15% within 6 months

  • Fast and cost-effective introduction of new features


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Fuel cards

Management tools - user’s interface


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Fuel cards

User administration:

  • Can be managed by operator

  • Different users have different access levels


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Fuel cards

Card acceptor (CA) management:

  • Several card acceptors can co-exist in a single installation

  • Each CA can have different policy assigned

  • Custom non-working days are configured per each CA


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Fuel cards

Other configuration features:

  • Several fuel suppliers can be registered

  • Product restrictions are configured manually

  • Support for excise calculations


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Fuel cards

Customer search:

  • Can be found by searching in different attributes (name, registration code, account number, card number, etc.)

  • Search is performed on replicated data in a separate warehouse, so no overhead load is applied to a host


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Fuel cards

Customers data – general attributes:

  • Contact data (address, registration, emails, etc.)

  • Contract details

  • Invoicing settings


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Fuel cards

Customers data – additional attributes:

  • Bank account numbers for real-time payment mapping

  • Contact person details

  • Self-service web site login credentials


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Fuel cards

Customers data – credit settings:

  • General credit limits and terms

  • Insurance – related data

  • Risk evaluation settings


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Fuel cards

Customers data – cards’ management:

  • Allows manual blocking and unblocking of cards

  • Can be integrated with card production module


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Fuel cards

Customers data – discount configuration:

  • Accumulative discount scheme with 5 ranges

  • Discounts for foreign/partners cards

  • Discount is applied during invoice generation


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Fuel cards

Customers data – additional taxes:

  • Additional billing lines can be applied for certain actions

  • Can be applied manually or automatically


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Fuel cards

Reporting tools:

  • 30+ predefined reports

  • 10 additional custom reports


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Fuel cards

Main business processes:

  • Issue cards

  • Manage cards during operation

  • Perform authorizations

  • Monitor finances

  • Serve inter-regional cards (clearing)

  • Reporting


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Fuel cards

System architecture:


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Fuel cards

Card-related tasks:

  • Production of "blank" cards

  • Preparing files for card personalization

  • Generation of PIN-codes (DES/3DES)

  • Entering data about customers

  • Card account generation


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Fuel cards

Management tasks:

  • Customers account provisioningandmonitoring

  • Automaticandmanual blocking ofcards

  • Replacing outdatedcards

  • ChangePIN-codes

  • Sale restrictionmanagement


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Fuel cards

Authorizationmodes:

  • Online – eachtransactionvalidateswith HOST inrealtime

  • Offline – transactions are processed locally in POS based on “black” and “white” lists.


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Fuel cards

Online authorization:

  • Request more information about the account balance cards

  • Perform payment

  • Perform refunds or partial payment services

    Validations performed:

  • PIN-code

  • Balance

  • Daily / monthly limits of the account and card

  • Shopping limit

  • The list of goods permitted for sale


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Fuel cards

Inter-regional cards support:

  • UTA

  • DKV

  • ESSO

    Extra features:

  • Serve in different currencies

  • Reports about the cash flow for each country

  • Cross-serving of cards with partners and its own network in all countries


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Fuel cards

Information output:

  • Invoicing

  • Reports

    • Daily / weekly / monthly log of operations

    • The number of active cards by type for the reporting period

    • The number of serviced transactions

    • Monthly turnover in gas station / shop

    • The list of debtors

    • Many others

  • Self-service web site for customers

  • Email and phone helpdesk


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Fuel cards

Questions?


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Self-service payment terminal

for gas stations


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Self-service terminals for gas stations

What are the benefits:

  • Cost effective replacement of night shift workers

  • Ideal solution for “cold” gas stations

  • Increased service speed for “fuel-only” customers

  • One terminal can control all pumps in station

  • Easy integration with attended POS software

  • Integrates site controller with support for most fuel-dispensing hardware manufacturers


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Self-service terminals for gas stations

Hardware variations

  • Stand alone – rests on the ground and attaches to a wall

  • Internal – to be mounted inside a wall

  • Retro-fit – double sided, to be installed on a foot-stand


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Self-service terminals for gas stations

Technical characteristics:


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Self-service terminals for gas stations

Supported terminal hardware manufacturers:

  • Wincor/Nixdorf

  • Dresser Wayne

  • Autotank

  • Tusson


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Self-service terminals for gas stations

Payment types:

  • Cash (bank-notes only, no coins)

  • Bank cards (VISA, Mastercard, AmEx, etc.)

  • Gift vouchers

  • Change coupons

  • Fuel cards

  • Combined payment (any combination of the above)


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Self-service terminals for gas stations

Discounts and loyalty management:

  • Fixed discounts

  • Accumulative discounts

  • Bonus points

  • Differential leveling of discounts

  • Special prices

  • Range discounts


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Self-service terminals for gas stations

Additional features:

  • Pre-paid mode – fuel pumps are only activated after payment.

  • Post-paid mode – customer may fill in prior to payment.

  • Pre-set fill in – of the exact specified amount of fuel

  • Sales of electronic products – e.g. GSM prepaid, public transportation tickets, etc.


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Self-service terminals for gas stations

Productmanagement:

  • Via terminalsinterface (touchscreen)

  • Externalsoftwareformixedstations

  • Centralizedmanagementsolutionforthewholenetwork


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Self-service terminals for gas stations

Real-time monitoring:

  • Paper level in receipt and/or A4 printer(s)

  • Bill-holder status

  • Atmospherical sensors

  • Tamperdetectors (integrationwithsecuritycompanyispossible)

  • Fueltank status


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Self-service terminals for gas stations

User interface

  • Work flow is highly customizable to fit with your companies corporate style and specific business requirements

  • Defaults are perfectforanystandardinstallation


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Self-service terminals for gas stations

Questions?


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Thank You for Your attention!


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