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PRESENTER BACKGROUND. Nicholas N. Kimani, Chandaria School of Business, United States International University, Nairobi, Kenya. PhD: Environmental Governance , Australian National University (2008) Post-Doc Research: Climate Change Governance, University of Cape Town (2009).

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presenter background
  • Nicholas N. Kimani, Chandaria School of
  • Business, United States International University,
  • Nairobi, Kenya.
  • PhD: Environmental Governance, Australian National University (2008)
  • Post-Doc Research: Climate Change Governance, University of Cape Town (2009)
topic of presentation
  • ‘Green-Conferencing’ Promotion in Kenya:
  • Towards an Enabling Policy, Legal and Institutional Framework
my focus in this presentation policy legal institutional issues
My Focus In This Presentation: Policy, Legal & Institutional Issues:
  • I focus on these issues by reference to the following question as follows:
body of presentation
  • Setting the Scene:
    • Concepts & Contexts
    • Why green-conferencing matters for Kenya
  • (2) How have our competitors in Africa succeeded?
  • (3) Lessons-learnt and way forward for Kenya
setting the scene concepts contexts 1 3
Setting the Scene: Concepts & Contexts (1/3)
  • Sustainability:
  • It matters: Sustainability is top of the agenda for international event planners, ranking alongside bed stock availability & flight availability into a destination.
  • It presents business and societal opportunities: From a strategic perspective, contributing to environmental conservation provides opportunities to:
    • Drive brand value, achieve long-term growth and increase profits;
    • Identify smarter ways to do more with less;
setting the scene concepts contexts 2 3
Setting the Scene: Concepts & Contexts (2/3)
  • A "green" conference is: Conference where a conscious effort is made during planning sessions to ensure that:
    • Amount of waste generated is kept to a minimum;
    • Items used during the course of the meeting are of recycled content; and
    • The waste generated is recycled or reused to the maximum extent possible.
setting the scene concepts contexts 3 3
Setting the Scene: Concepts & Contexts (3/3)
  • The meetings industry
  • Very competitive and dynamic due to the many emerging conferencing destinations & changes in technology;
  • Although Kenya has a very-appreciated culture of having warm customer friendly people with impeccable quality in hospitality service delivery, we need to do more for Business/Conference tourism.
why green conferencing matters for kenya
Why Green Conferencing Matters for Kenya
  • Kenya’s official (ICCA) 2009 ranking: Africa\'s 4th best performing Convention Centers—after South Africa (90); Egypt (32); Morocco (28); and then Kenya (19). Also Kenya was ranked at position 60 up from 623 in 2008;
  • Kenya’s tourism sector earnings: These rose by 32.9% to Sh. 98b in 2011. Potential therefore exists for further growth notwithstanding challenges e.g. travel advisories
why green conferencing matters for kenya1
Improving Kenya’s ranking would increase opportunities to:

Win new sales and to consolidate existing business;

Enhance the multiplier effect to Kenya’s economy e.g. jobs creation (e.g. local farmers), building linkages with industry (e.g.airlines, forex bureaus, transport, hotels) & the grassroots (communities)

Why Green Conferencing Matters for Kenya
issues for consideration
Issues for Consideration
  • Becoming Africa\'s preferred \'green\' conference destination would require careful and thoughtful planning.
  • "Green meetings do not just happen.”
  • The key question: How have our competitors in Africa succeeded?
the key question how have our competitors succeeded
The key question: How have our competitors succeeded?…
  • Case studies:
  • Cape Town International Convention Center (CTICC) &
  • 2. Durban International Conference Center (ICC)
  • (Both have among the most highly advanced conference facilities in the world. But that is not my focus at this juncture)
  • Our Focus
    • How their sustainability programmes have reduced environmental impacts of conferences hosted: energy, water & waste;
    • What lessons we can learn: Policy, Legal & Institutional
cticc environmental initiatives 1 3
CTICC Environmental Initiatives(1/3)
  • CTICC’s commitment to environmental excellence through its Nurture Our World (NOW) initiative:
  • My Tree in Africa: Reducing carbon footprint left by meetings and events by assisting conference delegates purchasing trees, which are planted in disadvantaged communities in Cape Town;
  • Global Green Alliance: CTICC + Melbourne Convention and Exhibition Centre (MCEC) + Arena and Convention Centre (Liverpool)– formed a Global Green Alliance to encourage industry best practice for hosting sustainable events globally;
cticc environmental initiatives 2 3
CTICC Environmental Initiatives (2/3)
  • United Nations Global Compact (UNGC) Member – CTICC is the first convention centre in Africa to become a signatory to the UN Global Compact– a strategic policy commitment for businesses to align their operations and strategies with internationally accepted principles in human rights, labour, environment and anti-corruption;
  • ISO 14000 (Environmental Management)– CTICC boasts  ISO 14000 certification. Many local organisations, e.g. KICC already familiar with the processes involved in establishing world class management systems—ISO 9000.
  • NOW Supplier Accreditation –‘Green’ criteria that suppliers can strive to meet;
environmental initiatives of cticc 3 3
Environmental Initiatives of CTICC (3/3)
  • Green Living Training - CTICC, in conjunction with the City of Cape Town offers its staff comprehensive ‘green living’ training, aimed at encouraging environmental awareness and ‘green’ practices both in the workplace and at home;
  • Enhancing energy efficiency, water efficiency and waste minimisation –e.g. encouraging reducing, re-using and recycling. A significant part of CTICC’s business strategy focuses on these sustainable initiatives.
icc environmental initiatives 1 3
ICC Environmental Initiatives(1/3)
  • Exceptional Environmental Management and Safety Systems: ISO14001; ISO9001, ISO22000 (food safety) & OHSAS18001 certifications;
  • Building on-site food production: ICC grows its own culinary herbs for use in its kitchen used in conferences;
  • World class high tech green building: focus on natural lighting, energy efficient light fittings and air conditioning systems, & indigenous landscaping.
icc environmental initiatives 2 3
ICC Environmental Initiatives(2/3)
  • Dedicated to waste reduction and recycling: focus on minimising waste at source--reducing the supply of bottled water for events and functions, favouring tap water filled jugs and water dispensers.
  • Stringent Targets: Waste separation policy During the first half of 2011, 50%+ of the waste generated was recycled.) & Energy efficiency (7% of current total demand through solar powered LED street lighting.
icc environmental initiatives 3 3
ICC Environmental Initiatives(3/3)
  • Showcasing Environmental and Cultural Icons: The immediate surrounds of the ICC building boast a number of cultural heritage icons: Life-size White Rhino Bronze Statue; Baobab Trees; and Human Rights Commemorations
the way forward policy issues 1 1
THE WAY FORWARD: Policy Issues (1/1)
  • We need a National Ecotourism Strategy to include guidelines for developing Business Tourism and Conferencing in Kenya.
  • Requires Multi-stakeholder buy-in from entire industry (EK, Min. of Tourism, KTB, Kenya Tourism Federation and other sister tourism associations including KATO, KAHC, KATA, PERAK, KAAO and MCTO);
  • Challenge: Agreeing on common guidelines for specific roles (e.g. waste/ energy reduction) or recycling) & specific responsibilities (e.g. Venues, conference organisers—carbon offsets)
the way forward legal issues 1 2
THE WAY FORWARD: Legal Issues (1/2)
  • Has the time come for binding legal guidelines? If so:
    • Should we advocate widening the scope of the existing Eco-rating guidelines (voluntary in nature)?
    • Should we push for compulsory ‘Green-Star’ Rating e.g. through NEMA?
the way forward legal issues 2 2
THE WAY FORWARD: Legal Issues (2/2)
  • 2. If we opt for binding legal guidelines, further issues:
  • Should they reward leaders, and if so how?
  • Should they penalize laggards, and if so how?
  • What is the current international best practice? E.g. is industry-led self-regulation better than Government oversight?
the way forward institutional issues 1 2
THE WAY FORWARD: Institutional Issues (1/2)
  • Entails a focus on Individual Stakeholders (Venues & Service Providers). Some pertinent questions:
    • Do we have a credible environmental policy? If not, why?
    • Have we identified areas for cost savings in our operations? Energy, Recycling, Reusing, Premise Management
    • Do we have any evidence for the business case for green business tourism/ conferencing e.g. feedback from guests
in conclusion
In Conclusion
  • For Green Conferencing/ Business Tourism to become standard practice in Kenya, we must:
    • RETHINK the way we presently operate as an entire industry;
    • REFUSE to implement practices in our office or conference environment that are harmful to the environment;
    • COMMIT to detailed planning and organisation.
thank you