This presentation is the property of its rightful owner.
Sponsored Links
1 / 29

企業戦略と競争戦略 第 1 節 戦略とは何か  企業は、企業を取り巻く環境変化に主体的・創造的に適応しながら、企業自身の判断で PowerPoint PPT Presentation


  • 43 Views
  • Uploaded on
  • Presentation posted in: General

企業戦略と競争戦略 第 1 節 戦略とは何か  企業は、企業を取り巻く環境変化に主体的・創造的に適応しながら、企業自身の判断で リスクをとって、製品(財・サ-ビス)の生産・販売についての自立的意思決定 → 戦略( Strategy ) → 環境適応のパターンを将来志向的に示す基本構想              (企業と環境との係わり方) a ) 戦略( Strategy )と戦術( tactics )   戦略→目的達成するための基本的方向付け →比較的長期にわたって継続する環境条件の変化への適応 → 安定性・持続性   戦術→目的を達成するための具体的・個別的方策 

Download Presentation

企業戦略と競争戦略 第 1 節 戦略とは何か  企業は、企業を取り巻く環境変化に主体的・創造的に適応しながら、企業自身の判断で

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


1 5638687

1

Strategy

aStrategytactics

)

SWOTStrength, Weakness, Opportunities, Threats

)


1 5638687

2

(business strategy)

(functional strategy)


1 5638687

domain

CorporateIdentityCI

  • ()


1 5638687


1 5638687

WhoWhat

How


1 5638687

4

a)

b)


1 5638687

For ex.

For ex.()

conglomerate


1 5638687

  • 5

ROI

Product Portfolio Management


1 5638687

2

product life cycle)


1 5638687


1 5638687

PPM

PPM1989


1 5638687

4

build

hold

(harvest)

withdraw


1 5638687

PPMPPMSBUSBUPPMPC1


1 5638687


1 5638687

6

  • SWOTStrength, Weakness, Opportunities, Threats

SWOT

O

T

S

W


1 5638687

KFSKey Factor for Success)


1 5638687

market-positioning-view

resource-based-view

1990

organizational capability


1 5638687

core competence(Prahalad, C.K.)(Hamel, G.)

(path-dependent)


1 5638687

2


1 5638687

5

5


1 5638687

    • A,(economies of scale)

    • B.(product differentiation)

    • C.

    • D.

    • E.

    • F.

    • A.

    • B.

    • C.Win-Win

    • D.


1 5638687

  • PC

  • A.

  • B.

    • C.

    • D.

    • E.

    • F.

PCPCOSMPU PC

    • A.

    • B.

    • C.

    • D.

    • E.


1 5638687

()

()

()

()

()

()reputation

L


1 5638687

IBM


1 5638687

:

1

1

24


1 5638687

1


  • Login