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企業戦略と競争戦略 第 1 節 戦略とは何か  企業は、企業を取り巻く環境変化に主体的・創造的に適応しながら、企業自身の判断で PowerPoint PPT Presentation


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企業戦略と競争戦略 第 1 節 戦略とは何か  企業は、企業を取り巻く環境変化に主体的・創造的に適応しながら、企業自身の判断で リスクをとって、製品(財・サ-ビス)の生産・販売についての自立的意思決定 → 戦略( Strategy ) → 環境適応のパターンを将来志向的に示す基本構想              (企業と環境との係わり方) a ) 戦略( Strategy )と戦術( tactics )   戦略→目的達成するための基本的方向付け →比較的長期にわたって継続する環境条件の変化への適応 → 安定性・持続性   戦術→目的を達成するための具体的・個別的方策 

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企業戦略と競争戦略 第 1 節 戦略とは何か  企業は、企業を取り巻く環境変化に主体的・創造的に適応しながら、企業自身の判断で

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1

Strategy

aStrategytactics

)

SWOTStrength, Weakness, Opportunities, Threats

)


2

(business strategy)

(functional strategy)


domain

CorporateIdentityCI

  • ()



WhoWhat

How


4

a)

b)


For ex.

For ex.()

conglomerate


  • 5

ROI

Product Portfolio Management


2

product life cycle)



PPM

PPM1989


4

build

hold

(harvest)

withdraw


PPMPPMSBUSBUPPMPC1



6

  • SWOTStrength, Weakness, Opportunities, Threats

SWOT

O

T

S

W


KFSKey Factor for Success)


market-positioning-view

resource-based-view

1990

organizational capability


core competence(Prahalad, C.K.)(Hamel, G.)

(path-dependent)


2


5

5


    • A,(economies of scale)

    • B.(product differentiation)

    • C.

    • D.

    • E.

    • F.

    • A.

    • B.

    • C.Win-Win

    • D.


  • PC

  • A.

  • B.

    • C.

    • D.

    • E.

    • F.

PCPCOSMPU PC

    • A.

    • B.

    • C.

    • D.

    • E.


()

()

()

()

()

()reputation

L


IBM


:

1

1

24


1


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