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Financial Results for Quarter 1 of 2010

Financial Results for Quarter 1 of 2010. Sustainable profit, guaranteed future. 18 May 2010. GROUP IN Q UARTER 1 OF 2010. This presentation covers Quarter 1 of Reporting Year 2010, i.e. the period from 1 January through 31 March 2010.

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Financial Results for Quarter 1 of 2010

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  1. Financial Results for Quarter 1 of 2010 Sustainable profit, guaranteed future 18 May 2010

  2. GROUP IN QUARTER 1 OF 2010 • This presentation covers Quarter 1 of Reporting Year 2010, i.e. the period from 1 January through 31 March 2010. • On 1 January 2010 the Group aligned its reporting year with the calendar one. As agreed with KNF (Financial Supervision Commission), the report for Q1 2010 compares its financial data against its performance in the period from August through October 2008. • In Quarter 1 of the Reporting Year 2010, the ACTION S.A. Group earned a consolidated net profit of PLN 8,020M and ACTION S.A.'s individual net profit amounted to PLN 9,251 M • Net loss of subsidiary units dropped from PLN - 3,084 Min the compared Q3 2008/2009 to PLN -1,231 Min Q1 2010. • Quality of the Year Award and Golden Quality of the Year Award for ActiveJet brand.

  3. SELECTED FINANCIALSACTION S.A. Capital Group,January - March 2010

  4. QUARTER 1 AT ACTION S.A.Comparable to the respective period of previous year -27 % -1,46 % Sales revenue (PLN M) Net profit (PLN M) * • Net profit for Quarter 1 2010 is compared to that of Q3. 2008/2009 (February – April) becausethe financial data for January through March 2009 is not representative due to the fact that the result for January 2009 includes exceptional margins on sales of goods purchased at significantly lower prices in 2008.

  5. MARKET IN QUARTER 1 2010 Source: GfK Retail and Technology

  6. OPERATIONS IN STAGNATION PERIODJanuary - March 2010 • The Company sees no perspective of revival of the IT or consumer/white goods market (low consumption, which induces a price war). • Maintaining good relationships with existing customers • Actions aimed at obtaining new sales channels and new customer groups: • retail – food segment (Auchan, Carrefour, Real, Tesco) • retail – cash&carry segment (Selgros, Makro) • retail – discounts (Biedronka, Kaufland, Lidl, Polo Market) • retail – DIY segments (Leroy Merlin, Castorama, OBI, Praktiker) • retail – food wholesalers • electrical and lighting wholesalers • Increasing the number of active clients of the Export Department and broadening the Group's export offer • Increasing the Group's share in the consumer electronics/white goods distribution market: • market penetration in small and medium-sized retail sector • launching a dedicated sales team

  7. OPERATIONS IN STAGNATION PERIODJanuary - March 2010 • Strong emphasis on increasing the Group's performance, searching for internal cost synergies • Optimising operating costs • Maximum reduction of new investment costs • Leveraging the synergy of co-operation with ACTION S.A., taking advantage of its strong logistics potential in relationships with numerous e-commerce customers: • logistics • and country-wide drop-shipping (Sferis and partner shops)

  8. SFERISJanuary - March 2010 • SFERIS COMPUTER PRODUCTS RETAIL CHAIN • Opening new "island stand" points of sale • 9 stands open in Q1 2010 • target: 90 stands as at end of 2010 • E-commerce drop-shipping program • over 3,000 shipments issued in March 2010 • Moving SFERIS Sp. z o.o. head office to ACTION S.A. HQ 8

  9. E-COMMERCEJanuary - March 2010 GRAM.PL PROJECT • Quarter with record-breaking sales: 24.6 % increase comparedto prev. quarter • Heaviest visitor traffic so far • Launching an offer of APPLE products • Shopping for unregistered users – 10% share in all Quarter 1 sales (including 70% by new customers) • A.PL ONLINE DELICATESSEN • Orders increased by over 105% (March 2010 to March 2009) • Average order value increase by 24%exceeding 250zloty (March 2010to March 2009) • Move to a new 1,200 sqmwarehouse that will allow tripling order processing capacity and reduce overhead at the same time.

  10. THANK YOU FOR YOUR ATTENTION Contacts for the press and representatives of the capital market Anna Bielińska – Corporate Communication Director Telephone: +48 22 332 16 96, Email: anna.bielinska@action.pl Dominika Lenkowska – Martis CONSULTING Telephone: +48 22 244 57 09, Email: dominika.lenkowska@mc.com.pl

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