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SPARC Grant Report May 2012. Parent & Family Program. Overview. Office of Parent Services formed August, 2011 — Diana Anderson, Director Team established for development of a Parent Program to include parent newsletter and website

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sparc grant report may 2012
SPARC Grant ReportMay 2012
  • Parent & Family Program
overview
Overview
  • Office of Parent Services formed August, 2011 — Diana Anderson, Director
  • Team established for development of a Parent Program to include parent newsletter and website
  • Collaborators from Student Affairs, Marketing, IT Services, Academic Affairs
  • SPARC Grant approves funding for the initiative, August, 2011
focus
Focus
  • Engage parents in their student’s success
  • Develop volunteer opportunities and create traditions
  • Cultivate new donors
  • Support recruitment and retention efforts
key successes activities
Key Successes & Activities
  • Creative tool box
  • Monthly parent newsletter since October 2011
  • Website
  • Data Collection: Sign up / parent recruitment at Navigate, Move-In Day
  • Postcards designed, ready to print
  • Phone and email connection via Office of Parent Services
lessons learned
Lessons Learned
  • 500 parents signed up for newsletter, mostly parents of first-year students

– Expanding our area of influence, as most are from outside Chatham County

  • Office of Parent Services connects parents with questions to a real person
future activities
Future Activities

Short Term

  • Postcard mailing to 7,000 existing parents
  • Recruiting parents at fairs and Armstrong receptions across the state
  • Sign up and activities at Move-In Day & Navigate

Longer term

    • Parent gear at bookstore
    • Alumni/parent sendoffs for new students
    • Reception & activities during Celebrate week
budget
Budget
  • Printing 10,000 postcards to mail $ 400
  • Postal processing & Postage 2,000
  • Additional 5,000 postcards & sign up sheets for recruiting 330
  • Decals 800
  • Website creative writing 800
  • Other giveaways 600
  • Total $4,930
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