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SPARC Grant Report May 2012. Parent & Family Program. Overview. Office of Parent Services formed August, 2011 — Diana Anderson, Director Team established for development of a Parent Program to include parent newsletter and website

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Sparc grant report may 2012
SPARC Grant ReportMay 2012

  • Parent & Family Program


Overview
Overview

  • Office of Parent Services formed August, 2011 — Diana Anderson, Director

  • Team established for development of a Parent Program to include parent newsletter and website

  • Collaborators from Student Affairs, Marketing, IT Services, Academic Affairs

  • SPARC Grant approves funding for the initiative, August, 2011


Focus
Focus

  • Engage parents in their student’s success

  • Develop volunteer opportunities and create traditions

  • Cultivate new donors

  • Support recruitment and retention efforts


Key successes activities
Key Successes & Activities

  • Creative tool box

  • Monthly parent newsletter since October 2011

  • Website

  • Data Collection: Sign up / parent recruitment at Navigate, Move-In Day

  • Postcards designed, ready to print

  • Phone and email connection via Office of Parent Services



Lessons learned
Lessons Learned

  • 500 parents signed up for newsletter, mostly parents of first-year students

    – Expanding our area of influence, as most are from outside Chatham County

  • Office of Parent Services connects parents with questions to a real person


Future activities
Future Activities

Short Term

  • Postcard mailing to 7,000 existing parents

  • Recruiting parents at fairs and Armstrong receptions across the state

  • Sign up and activities at Move-In Day & Navigate

    Longer term

    • Parent gear at bookstore

    • Alumni/parent sendoffs for new students

    • Reception & activities during Celebrate week


Budget
Budget

  • Printing 10,000 postcards to mail $ 400

  • Postal processing & Postage 2,000

  • Additional 5,000 postcards & sign up sheets for recruiting 330

  • Decals 800

  • Website creative writing 800

  • Other giveaways 600

  • Total $4,930


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