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e-Assessment Acceptance & Usage 2005-2006 . Geoff Chapman Thomson Prometric. Overview. The UK e-Assessment market Compare 2005 with 2006 Measure industry change in acceptance and usage Document new emergent issues. Methodology. Qualitative (face-to-face) interviews

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e assessment acceptance usage 2005 2006

e-Assessment Acceptance & Usage 2005-2006

Geoff Chapman

Thomson Prometric

overview
Overview

The UK e-Assessment market

Compare 2005 with 2006

Measure industry change in acceptance and usage

Document new emergent issues

methodology
Methodology

Qualitative (face-to-face) interviews

Document key and emergent issues

Formulate quantitative study

Quantitative (telephone) interviews

Compare and contrast with 2005

the 2006 market position
The 2006 market position
  • 38% of ABs surveyed are delivering e-assessment in some form
  • 33% of the remaining 62% are developing or piloting
  • 70% believe e-Assessment will deliver a Return on Investment
  • 72% believe QCA vision of full implementation by 2009 is not achievable
    • 11% believe their entire program will be delivered through e-assessment
industry issues
Industry issues

Candidate satisfaction

Candidate identity & eligibility authentication

Value of multiple-choice at higher levels of assessment

‘Test When Ready’ versus Fixed Testing Windows

Use of psychometrics in developing item banks & data management

advantages of e assessment 2005 2006
Advantages of e-Assessment 2005-2006

Q. What are the three main advantages or benefits of using e-Assessment, in your opinion, overall?

Base: 87 (2005), 93 (2006)

disadvantages of e assessment 2005 2006
Disadvantages of e-Assessment 2005-2006

Q. What are the three main disadvantages of using e-Assessment, in your opinion, overall?

Base: 87 (2005), 93 (2006)

e assessment risks 2005 2006
E-Assessment risks 2005 - 2006

Q. What risks do you associate with the introduction of e-Assessment, if any?

Base: 87 (2005), 93 (2006)

e assessment importance factors 2005 2006
E-Assessment Importance Factors 2005-2006

Q. On a scale of 1-10 where 10 is extremely important and 1 is not important at all, how important are each of the following factors to you in relation to e-Assessment?

Base: 87 (2005), 93 (2006)

driving uptake 2005 2006
Driving Uptake 2005-2006

Q. Across the assessment industry, what do you believe to be the top three factors currently driving the uptake of e-Assessment?

Base: 87 (2005), 93 (2006)

suitability of multiple choice higher learning
Suitability of Multiple Choice – higher learning

Responses from the remaining 48% are opposite

Q. Do you believe that MCQs are suitable for higher level learning?

52% of respondents believed that MCQ’s are suitable for use in higher level learning

Base: 93

suitability of multiple choice high stakes exams
Suitability of Multiple Choice – high stakes exams

Q. Do you believe that MCQs are suitable for high stakes exams?

54% of respondents believed that MCQs are suitable for use in high stakes exams

Responses from the remaining 46% are opposite

Base: 93

use of psychometrics
Use of Psychometrics

Q. What do you understand to be the implications or advantages of using psychometrics to develop exam questions?

Base: 93

return on investment
Return on Investment

Q. If yes, when do you believe you will, or did you, see ROI?

Q. Do you believe that e-Assessment will deliver a Return on Investment?

Yes 70%

No 7%

Don’t know 23%

Base: 93

Base: 65

the future view from 2005 vs 2006
The Future – view from 2005 vs. 2006

Q. Approximately what percentage of your assessment programme do you realistically expect to be e-Assessment by 2009?

Base: 87 (2005), 93 (2006)

summary
Summary

Acceptance & usage grown at a substantial rate since 2005

Strong confidence in e-Assessment being able to deliver ROI

MCQs suitability at higher levels more widely accepted

Emergent usage of psychometrics

Needs of candidates/learners remain at the forefront

Copies of the research are available on the Thomson Prometric stand or download at www.prometric.com/uk or http://tinyurl.com/fyhbt

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