PRINT & TELEVISION ADVERTS. FOR PACO REBANNE ‘LADY Million. Paco Rabanne; Advert One.
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PACO REBANNE ‘LADY Million
The perfume bottle in this advert is placed to give it an angled, edgy feel. It adds a different structure and appeal to the advert. I feel the unusual shape of the perfume adds creativity throughout this. The background image of the young woman compliments the unique shape and style of the bottle as they both appear very edgy and clean cut. The plain and background makes the bottle the main point to the advert. As the perfume is the selling point of the advert and the part which paco rebanne wants to grab attention to. This is done effectively in my opinion as throughout this advert continues to compliment and flow within each section.
This is the male perfume called ‘1 Million’ by Paco Rabanne. As you can see the bottle is a lot more masculine then the female one. It is tall and appears very slender also, the slightly curved edges create a modern and sophisticated bottle. I feel that the ideas have flowed between both male and female perfume bottles. They carry and appear very bold and intriguing to the public eye. They have used a confident, young and handsome man that is sexy and mysterious. He also indicates to the public that it is aimed at a younger male target market. The suit may also suggest that this product maybe aimed at ‘upper class’ people and maybe on the higher end of the present market with regards to the cost of the product.
This advert has been designed and styled in a similar way to the ‘Lady Million’ woman's bottle as, in both adverts the people have been situated in the centre. This is effective as it causes the overall appearance of the advert to have a strong and bold structure. This produces certainty and confidence for the product. Another Similarity is the perfume has been positioned in the right hand corner. I feel that this attracts people to look at the advert as a whole, rather then just at the model. I have noticed that the bottle is slightly taller than the gentleman's hips which to me has been placed there to suggest importance and power of the product. It also makes the bottle appear taller and manly.
I am fond of the grayscale and gold choice of colours and again this is a recognition of the paco rabanne ‘million’ perfume designs. I like the bold, clear and stretched design of the font. Although, I have noticed it is the only ‘short’ image/text in the advert. This would consequently add some variety to the overall advert and content .
PACO RABANNE TV ADVERT LINK