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Online Marketing Strategy. Zoe Behan & April Brophy 15/10/2013. Online Marketing. ‘Online marketing refers to the techniques available to a business to market, promote and advertise their products, services or brand on the World Wide Web’ (Ward.S,2013). Tools of Online Marketing.

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online marketing strategy

Online Marketing Strategy

Zoe Behan & April Brophy

15/10/2013

online marketing
Online Marketing
  • ‘Online marketing refers to the techniques available to a business to market, promote and advertise their products, services or brand on the World Wide Web’ (Ward.S,2013)
objective
Objective:

To be elected President of the United States of America

strategy
Strategy
  • Obama’s Campaign team were everywhere online
  • The campaign was powered by the web
  • Energize young voters
  • Spread optimisation and hope
  • $150million was spent on the campaign in September 2008 alone
tactics
Tactics
  • Supporters would get campaign news before the media via mobiles
  • Made issues personal to every walk of life in the USA
  • Highlighted the word ‘Change’ throughout the campaign
website
Website
  • MyBarackobama.com
  • 2 million profiles
  • 400,000 blog posts
  • 3 million calls from virtual phone platform
  • MyBO raised $30 million
the results
The Results
  • Highest number of votes ever
  • Most expensive political campaign in US history
  • 3m mobile users told of the news before the media
  • Obama’s campaign accounted for over half of all political advertising in 2008
slide16

Results

  • 120,479,084 YOUTUBE views
  • Email database of 13m
  • 5.5million Facebook users shared the news of the election
  • 46% increase on Twitter
  • 40% growth of new accounts
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