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Hortonworks: Partner Name. Technology Partnership. Date. Instructions for Partners. Goal Use this deck as a template to create a partnering go-to-market deck to help educate our field on the joint solution Use the slides as a guide, some slides may not be appropriate for your solution

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Hortonworks partner name

Hortonworks: Partner Name

Technology Partnership

Date


Instructions for partners

Instructions for Partners

  • Goal

    • Use this deck as a template to create a partnering go-to-market deck to help educate our field on the joint solution

    • Use the slides as a guide, some slides may not be appropriate for your solution

    • There are more slides here than you need, they are supplied in case they are useful to show your solution

    • This will be posted for our team internally

    • You can create a recorded webex to accompany the .ppt

    • This is not intended to be a live event

  • Audience

    • Hortonworks field – Sales and SE

    • The Reference Architecture section and Sandbox demos will be used externally and posted to Hortonworks.com

    • Do not include confidential information

  • Next Steps

    • Deck will be used as a basis for a pre-recorded Webex for our field

    • If you have Webex or similar product, use it to create the recording

    • Send the completed deck and recording/URL to [email protected]

Architecting the Future of Big Data


Outline

Outline

  • About Partner and Partner’s Solution with Hadoop

  • Reference Architectures: How Partner’s Solution fits in the Modern Data Architecture and HDP

  • Joint Value Proposition

  • Marketing Opportunities

  • Demo / Sandbox

  • Current Customers / Hadoop Customers / Joint Customers

  • Field Enablement – Contacts

  • Appendix

    • Sandbox

    • Hortonworks Technology Certification

    • HDP on Windows – use if your solution supports Windows apps and/or Windows server

Architecting the Future of Big Data


Partner overview solution overview partner paste in your solution here

Partner Overview / Solution OverviewPartner: Paste in your solution here

Include:

  • Use cases

  • Problem it solves

  • See Modern Data Architecture slides to show where it fits in the ecosystem and Hadoop

Architecting the Future of Big Data


Additional information to include

Additional Information to include

  • Sales Approach

  • Vertical Markets

  • Target Areas / Key Customer types

  • Audiences / titles

  • Pain Points based on audience

  • What questions would a customer ask that lead to your solution?

  • Competitive solutions

  • Leading and joint partners

Architecting the Future of Big Data


Existing data architecture

Existing Data Architecture

APPLICATIONS

Custom Analytic App

Packaged Analytic App

OPERATIONAL

TOOLS

DEV & DATA

TOOLS

MANAGE & MONITOR

BUILD & TEST

DATA SYSTEMS

TRADITIONAL REPOS

MPP

RDBMS

EDW

DATA SOURCES

Traditional Sources (RDBMS, OLTP, OLAP)

OLTP, POS SYSTEMS


Guidance on modern d ata a rchitecture mda slides

Guidance on Modern Data Architecture (MDA) slides

  • Where does your solution fit in the Modern Data Architecture?

  • What partners do you work with?

  • We are looking for ONE slide – use the one most appropriate

  • Other examples are provided just as fyi

  • One slide image will be included in the Solution Overview – a Hortonworks template that shows your solution with HDP


Modern data architecture

Modern Data Architecture

APPLICATIONS

Custom Applications

Packaged

Applications

Business Analytics

OPERATIONAL

TOOLS

DEV & DATA

TOOLS

MANAGE & MONITOR

BUILD & TEST

DATA SYSTEM

REPOSITORIES

RDBMS

EDW

MPP

SOURCES

Existing Sources (CRM, ERP, Clickstream, Logs)

Emerging Sources (Sensor, Sentiment, Geo, Unstructured)


Modern data architecture1

Modern Data Architecture

APPLICATIONS

DEV & DATATOOLS

OPERATIONAL TOOLS

DATA SYSTEM

RDBMS

EDW

MPP

HANA

BusinessObjects BI

INFRASTRUCTURE

SOURCES

Existing Sources (CRM, ERP, Clickstream, Logs)

Emerging Sources (Sensor, Sentiment, Geo, Unstructured)


Modern data architecture with sap

Modern Data Architecture With SAP

APPLICATIONS

Business Intelligence

OPERATIONAL

TOOLS

DEV & DATA

TOOLS

MANAGE & MONITOR

BUILD & TEST

DATA SYSTEM

HANA

BusinessObjects BI

SOURCES

Existing Sources (CRM, ERP, Clickstream, Logs)

Emerging Sources (Sensor, Sentiment, Geo, Unstructured)


Modern data architecture with infa

Modern Data Architecture With INFA

APPLICATIONS

DEV & DATATOOLS

OPERATIONAL TOOLS

DATA SYSTEM

DATA INTEGRATION

HANA

BusinessObjects BI

SOURCES

Existing Sources (CRM, ERP, Clickstream, Logs)

Emerging Sources (Sensor, Sentiment, Geo, Unstructured)


Modern data architecture2

Modern Data Architecture

APPLICATIONS

OPERATIONAL

TOOLS

DEV & DATA

TOOLS

MANAGE & MONITOR

BUILD & TEST

DATA SYSTEM

SOURCES

Existing Sources (CRM, ERP, Clickstream, Logs)

Emerging Sources (Sensor, Sentiment, Geo, Unstructured)


Hortonworks sap

Hortonworks & SAP

Reference

Architecture

Query/Visualization/Reporting/Analytics

AMBARI

DATA SERVICES

INTERFACE

HBASE

PIG

HIVE

ODBC

HCATALOG

JDBC

SOURCE DATA

TEZ

MAPREDUCE

HADOOP

DataServices

SAP Sybase IQ

YARN

DataServices

HDFS

Governance

Exchange

Replication

SQOOP

Files

SAP HANA

Files

Files

LOAD

DBs

JAVA RPC

Java RPC

CEP


Hortonworks informatica

Hortonworks & Informatica

Reference

Architecture

Visual Development Environment

Batch

CEP

MDM

AMBARI

DATA REFINEMENT

SOURCE DATA

Profile

Profile

Parse

Databases

ETL

Batch

Cleanse

Files

Match

Replicate

HIVE & HCatalog(HiveQL and UDFs)

Stream

INTERFACE

LOAD

Enterprise Repositories

Archive

MAPREDUCE

Servers &

Mainframe

Data Virtualization

LOAD

HDFS API

YARN

HDFS

JMS Queue’s

HIVE

EDW

HDFS API

JDBC

Social

Sensor data


Hortonworks teradata

Hortonworks & Teradata

TVI

Proactive system monitoring tied to customer support

Viewpoint

Reference

Architecture

Metrics

Analysis

Capacity

Heatmap

System

Health

Node

Health

Space

Usage

Alerts

Services

Query/Visualization/ Reporting/Analytical Tools and Apps

SOURCE DATA

- Sensor Logs

- Clickstream

- Flat Files

- Unstructured

- Sentiment

- Customer

- Inventory

DBs

AMBARI

ODBC/JDBC

DATA REFINEMENT

HIVE

CUSTOM

PIG

Analytical Platforms

MAPREDUCE

JMS

Queue’s

YARN

INTERACTIVE

STRUCTURE

LOAD

Teradata SQL-H

REST

HDFS

HCATALOG

(metadata services)

Aster Discovery Platform

SQOOP

Files

FLUME

Files

HTTP

Files

DATA STORAGE

LOAD

EXPORT

NFS

Teradata IDW

TDCH

SQOOP/HIVE

STREAM

WebHDFS


Hortonworks partner name

HDP: Enterprise Hadoop DistributionPartner: show your stack and where you interact with the specific Hadoop projects

OPERATIONAL SERVICES

DATASERVICES

PIG

AMBARI

HIVE

(HCATALOG)

HBASE

FLUME

SQOOP

OOZIE

LOAD & EXTRACT

HADOOP CORE

MAP REDUCE

NFS

WebHDFS

HDFS

PLATFORM SERVICES

Enterprise ReadinessHigh Availability, Disaster Recovery,Security and Snapshots

HORTONWORKS

DATA PLATFORM (HDP)

OS

Cloud

VM

Appliance


Hdp enterprise hadoop distribution partner optional if it helps to show a higher level view

HDP: Enterprise Hadoop DistributionPartner: Optional - if it helps to show a higher level view

Hortonworks Data Platform (HDP)

Enterprise Hadoop

  • The ONLY 100% open source and complete distribution

  • Enterprise grade, proven and tested at scale

  • Ecosystem endorsed to ensure interoperability

OPERATIONAL SERVICES

DATASERVICES

Manage & Operate at Scale

Store, Process and Access Data

HADOOP CORE

Distributed Storage & Processing

PLATFORM SERVICES

Enterprise Readiness

HORTONWORKS

DATA PLATFORM (HDP)

OS

Cloud

VM

Appliance


Partner demo

Partner Demo

  • Demo should show how you connect to Hadoop and/or HDP

    • Ideally use the Sandbox so it can be posted and replicated by our field, your field, and prospects

    • See appendix for Sandbox information

  • Include how you approach the new types of data (see next slide on that) if appropriate

Architecting the Future of Big Data


New types of data partner if appropriate show how you work with these use cases

New Types of DataPartner: If appropriate, show how you work with these use-cases

  • hortonworks.com/use-cases/

  • Social Media Data

  • Server Logs

  • Clickstream Data

  • Machine and Sensor Data

  • Geolocation Data

  • Unstructured

Architecting the Future of Big Data


Hortonworks partner name

SocialUnderstand how your customers feel about your brand and products – right now

ClickstreamCapture and analyze website visitors’ data trails and optimize your website

Sensor/MachineDiscover patterns in data streaming automatically from remote sensors and machines

GeolocationAnalyze location-based data to manage operations where they occur

Server LogsResearch logs to diagnose process failures and prevent security breaches

Unstructured (text, video, pictures, etc..)Understand patterns in text across millions of unstructured work products: web pages, emails, video, pictures and documents

6 Common Types of Hadoop DataPartner: If appropriate, show how you work with these use-casessee also: hortonworks.com/use-cases/

Value


Joint value

Joint Value

  • Why are we partnering together?

  • What is the end user value proposition?

  • What does Hortonworks bring to the solution, what does the partner bring?

  • What is unique with the joint solution?

  • Why Hortonworks vs other distributions?

Architecting the Future of Big Data


Marketing collaboration options update based on what has been done and what we plan

Marketing Collaboration – OptionsUpdate based on what has been done and what we plan

  • Initial Onboarding

    • Post Logos to both websites

    • Post Company descriptions on both websites

  • Partner Press Release

    • Partnership or new product or certification: Partner issues a release, Hortonworks supports with review and a quote and posts a link

  • Reference Architecture (basic templates included here)

    • Hortonworks will post a .pdf version of the reference architecture

  • Blog – Call to Action points to to one of the above

  • Demo – Partner solution working with HDP or Hadoop

    • Partner’s demo with Sandbox is ideal, see info on Sandbox in Appx.

  • Become a Certified Technology Partner (CTP)

    • Post the CTP logo on your website

    • Visibility on Hortonworks CTP site

    • See CTP slides in Appx.

  • Other options: Solution brief, whitepaper (for example, how partner interacts with Hadoop paper can become a joint paper)


Current customers partner fills in and adds slides

Current Customers<Partner fills in and adds slides>

Architecting the Future of Big Data


Joint and or hadoop customers partner fills in and adds slides

Joint and/or Hadoop Customers<Partner fills in and adds slides>

Architecting the Future of Big Data


Field resources contact list

Field Resources – Contact List

  • Who sales should contact

Architecting the Future of Big Data


Appendix

Appendix

  • HDP for Windows

  • Sandbox

  • Certified Technology Program

Architecting the Future of Big Data


Hortonworks data platform for windows

Hortonworks Data Platform for Windows

Enterprise Apache Hadoop

March 2013


Why apache hadoop on windows

Why Apache Hadoop on Windows?

  • According to IDC Windows Server held 73% market share in 2012

    • Hadoop was traditionally built for Linux servers so there are a large number of underserved organizations

  • According to 2012 Barclays CIO study big data outranks virtualization as #1 trend driving spending initiatives

    • Unstructured data growth exceeds 80% year/year in most enterprises

  • Apache Hadoop is the defacto big data platform for processing massive amounts of unstructured data

    • Complementary to existing Microsoft technologies

    • There is a huge untapped community of Windows developers and ecosystem partners

  • Enabled by a strong Microsoft-Hortonworks partnership and 18 months of development


Hortonworks data platform for windows1

Hortonworks Data Platform for Windows

  • HDP is the first and only distribution available on Windows & Linux

  • Enterprise-grade Apache Hadoop on Windows

    • Enables same experience for Hadoop on Windows & Linux

  • More partners, more developers for Hadoop

    • Makes native Apache Hadoop available to Windows ecosystem

    • More options for Windows focused organizations

  • Hortonworks focus: Enterprise Apache Hadoop for all platforms

    • Trusted reliable production-ready distribution for on-premise Hadoop on Windows deployments

  • Built with joint investment and contributions from Microsoft

    • Deep engineering relationship ensures tight integration and maximum performance


Seamless interoperability with microsoft tools

Seamless Interoperability with Microsoft Tools

  • Integrated with Microsoft tools for native big data analysis

    • Bi-directional connectors for SQL Server and SQL Azure through SQOOP

    • Excel ODBC integration through Hive

  • Addressing demand for Hadoop on Windows

    • Ideal for Windows customers with Hadoop operational experience

  • Enables most common Hadoop workloads in the Enterprise

    • Data refinement and ETL offload for high-volume data landing

    • Data exploration for discovery of new business opportunities

    • Data enrichment for fined tuned delivery and recommendation engines

APPLICATIONS

Microsoft Applications

DATA SYSTEMS

HORTONWORKS

DATA PLATFORM

For Windows

DATA SOURCES

New Sources (web logs, email, sensor data, social media)

Traditional Sources (RDBMS, OLTP, OLAP)

MOBILEDATA

OLTP, POS SYSTEMS


Inside hdp for windows

Inside HDP for Windows

Hortonworks Data Platform (HDP)

For Windows

  • 100% Open Source Enterprise Hadoop

  • Component and version compatible with HDInsight

  • Availability

    • Beta release available now

    • GA early 2Q 2013

OPERATIONAL SERVICES

DATASERVICES

PIG

HIVE

Manage & Operate at Scale

Store, Process and Access Data

SQOOP

OOZIE

HCATALOG

HADOOP CORE

WEBHDFS

Distributed Storage & Processing

HDFS

MAP REDUCE

PLATFORM SERVICES

HORTONWORKS

DATA PLATFORM (HDP)

For Windows


Maximize your hadoop deployment choice

Maximize Your Hadoop Deployment Choice

  • Use HDP for Windows for on-premises deployment on Windows Server

    • Ideal for Windows users with Hadoop experience

    • Perfect next step for those who are ready to move from POC to production

  • Use HDInsight for Microsoft tooling and Management and Provisioning

    • HDInsightService that offers full benefit of Windows Azure (e.g. elasticity & low cost) – available in Preview today

    • HDInsight Server for full integration of Hadoop with Microsoft tools on premises – Developer Preview available today

  • Full interoperability and deployment choice across platforms

    • Implement big data applications that run on-premise & cloud

    • By leveraging open source HDP, enables seamless interoperability across environments: Linux, Windows, Windows Azure


Hortonworks sandbox

Hortonworks Sandbox

  • The Sandbox

    • The fastest and easiest onramp to exploring and implementing a Hadoopsolution

    • Free Virtual Machine download

  • Partners can show customers how your solution interacts with Hadoop

    • Get leads from visibility on Hortonworks site

    • Demonstrate a close partnership with Hortonworks

  • How? Create a Sandbox demoand tutorial

    • Create a demo with your solution on Hadoop (for example a 3 minute video)

    • Create a step by step tutorial that guides the user to your eval and Sandbox

    • Visit the Partner Portal for templates and directions

    • Request a portal login at hortonworks.com/partners/resources/request-partner-portal-access/

  • Web Visibility

    • Partners can post a link or banner to the Sandbox to their site

    • Partners can obtain a report on lead activity that come from partner web site: request a unique URL from [email protected] reporting

    • Once demos and tutorials are created, they can be posted on both sites for lead generation (blogging, tweets, campaigns)

Architecting the Future of Big Data


Certified technology program ctp

Certified Technology Program (CTP)

  • What is CTP

    • Accelerate the realization of “Big Data” value by providing pre-built & validated interoperability between HDP and Partner technologies in the marketplace

  • Customer Benefits

    • Differentiated solutions

    • Simplified decision making and reduced deployment risk

    • Rapid return on investment

  • Certification Services

    • Review integration architecture

    • Validate interoperability through joint testing

    • Integration best practice guidance

  • Partner Benefits

    • Accelerated sales with proven HDP interoperability

    • HDP roadmap visibility and alignment

    • Visibility on Hortonworks Certified Technology Program web pages

    • Certified logo for your web and PR quote for a press release

Architecting the Future of Big Data


Certified technology program get started

Certified Technology Program: Get Started

  • Learn more at http://hortonworks.com/partners/certified-technology-program/

  • Apply for certification at http://hortonworks.com/partners/certified-technology-partner-application/

  • Templates on Partner Portal

  • Have questions? Email us at [email protected]


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