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ALTERNATIVE LEADS

ALTERNATIVE LEADS. Chapter 7. “Soft Leads” . Alternative or “soft” leads bring creativity and variety to news (sports, features, business) writing See examples on page 181

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ALTERNATIVE LEADS

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  1. ALTERNATIVE LEADS Chapter 7

  2. “Soft Leads” • Alternative or “soft” leads bring creativity and variety to news (sports, features, business) writing • See examples on page 181 • Instead of beginning with the main news element, ala summary/central point “hard” news leads, an alternative lead may begin with….

  3. An anecdote A description A quotation A question Other types of “soft” leads: Suspenseful leads Ironic leads Direct-address leads-”you” Shockers– lead with a twist “Buried” or “Delayed” leads—these typically begin with an interesting example or anecdote that sets a story’s theme, then a “nut graph”—perhaps the third or fourth graf- summarizes the story and provides a transition to the body Alternative Leads

  4. Homework for next class… • Read Chapter 7, “Alternative Leads” • Write alternative leads for the five stories on Pages 197-199 (Pro Challenge)

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