K1 grassroots racing festival
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K1 & Grassroots Racing Festival. my-kart member survey results. survey mechanics. survey form sent via email to my-kart members mailing list members segmented by sex age occupation recreation budget racing experience & frequency racing spend kart ownership

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K1 & Grassroots Racing Festival

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K1 grassroots racing festival

K1 & Grassroots Racing Festival

my-kart member survey results


Survey mechanics

survey mechanics

  • survey form sent via email to my-kart members mailing list

  • members segmented by

    • sex

    • age

    • occupation

    • recreation budget

    • racing experience & frequency

    • racing spend

    • kart ownership

  • results tabulated and analysed

project proposal


Questions asked

questions asked

  • would you be interested in a K1 series:

    • 100cc karting series

    • minimum 6 event p.a.

    • minimum weights

    • 50-60 lap event

    • dedicated & exclusivity on karts for one year

      • event cost includes kart lease cost, tyres, fuel, spares, incidentals, mechanics

    • tyre cost included and replaced afer every third race

    • private testing allowed at separate cost

    • opportunity to learn kart setups

  • how much would they pay for it

project proposal


Questions asked1

questions asked

  • would they race separately from the K2 & K3 group?

  • how many races commitment

  • circuit preference

  • event duration

  • family outing

project proposal


The results

the results

20 my-kart members responded out of 240 on mailing list and 340 on website


General conclusions

general conclusions

  • strong interest for K1 series

  • event fees ~ RM400

  • upfront ~ RM450

  • run K1 with K2 & K3 calendar

  • have activities for family

  • have circuit mixture (esp sepang)

project proposal


Issues concerns

issues & concerns

  • can we achieve minimum 15 drivers per event?

  • kart sharing – max 2 drivers?

  • duration of K1, K2 and K3 events?

    • how does this fit with grassroots racing festival

  • event management

  • sponsors

  • aam sanction

project proposal


75 very interested in k1 series

75% very interested in K1 series

project proposal


60 would pay between rm251 rm550

60% would pay between RM251-RM550

mean of RM400

project proposal


55 would pay above rm451 upfront

55% would pay above RM451 upfront

project proposal


Run k1 with k2 k3 with 10 events but mix the racing venues

45% say do not de-couple from K2/K3

60% can commit to more than 5 races p.a.

70% prefer circuit mixture and 20% prefer sepang

50% prefer 4 hour event duration

run K1 with K2/K3, with 10 events, but mix the racing venues

65% would like to bring the family and 95% would pay more than RM101 for family treats

project proposal


Other requests

other requests

  • must be fun

  • competitive learning is key

  • prizes & sponsorships

  • keep it affordable

  • entertainment is welcomed

  • guidance towards 125cc

project proposal


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