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K1 & Grassroots Racing Festival. my-kart member survey results. survey mechanics. survey form sent via email to my-kart members mailing list members segmented by sex age occupation recreation budget racing experience & frequency racing spend kart ownership

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k1 grassroots racing festival

K1 & Grassroots Racing Festival

my-kart member survey results

survey mechanics
survey mechanics
  • survey form sent via email to my-kart members mailing list
  • members segmented by
    • sex
    • age
    • occupation
    • recreation budget
    • racing experience & frequency
    • racing spend
    • kart ownership
  • results tabulated and analysed

project proposal

questions asked
questions asked
  • would you be interested in a K1 series:
    • 100cc karting series
    • minimum 6 event p.a.
    • minimum weights
    • 50-60 lap event
    • dedicated & exclusivity on karts for one year
      • event cost includes kart lease cost, tyres, fuel, spares, incidentals, mechanics
    • tyre cost included and replaced afer every third race
    • private testing allowed at separate cost
    • opportunity to learn kart setups
  • how much would they pay for it

project proposal

questions asked1
questions asked
  • would they race separately from the K2 & K3 group?
  • how many races commitment
  • circuit preference
  • event duration
  • family outing

project proposal

the results

the results

20 my-kart members responded out of 240 on mailing list and 340 on website

general conclusions
general conclusions
  • strong interest for K1 series
  • event fees ~ RM400
  • upfront ~ RM450
  • run K1 with K2 & K3 calendar
  • have activities for family
  • have circuit mixture (esp sepang)

project proposal

issues concerns
issues & concerns
  • can we achieve minimum 15 drivers per event?
  • kart sharing – max 2 drivers?
  • duration of K1, K2 and K3 events?
    • how does this fit with grassroots racing festival
  • event management
  • sponsors
  • aam sanction

project proposal

60 would pay between rm251 rm550
60% would pay between RM251-RM550

mean of RM400

project proposal

run k1 with k2 k3 with 10 events but mix the racing venues
45% say do not de-couple from K2/K3

60% can commit to more than 5 races p.a.

70% prefer circuit mixture and 20% prefer sepang

50% prefer 4 hour event duration

run K1 with K2/K3, with 10 events, but mix the racing venues

65% would like to bring the family and 95% would pay more than RM101 for family treats

project proposal

other requests
other requests
  • must be fun
  • competitive learning is key
  • prizes & sponsorships
  • keep it affordable
  • entertainment is welcomed
  • guidance towards 125cc

project proposal

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