BADM 531 How respondents answer questions: Cognitive models. Audrey PATTEE Samantha ROZIER January 24 th. Summary of readings. Survey = Transfer between 3 participants (interviewer, respondent, questionnaire) Respondents have multiple tasks: Interpret/understand the question
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What causes the respondent to depart from the theoretical answering process?
What about those questions?
Impact of commitment procedure (p416)?
Effect of elapsed time (p397)?
Control group (p417)?
Four steps response process?
Influence of cues and other questions?
Possible to measure true satisfaction?